- Hardcover: 224 pages
- Publisher: Portfolio (Feb. 5 2015)
- Language: English
- ISBN-10: 159184746X
- ISBN-13: 978-1591847465
- Product Dimensions: 15.9 x 2.1 x 23.6 cm
- Shipping Weight: 476 g
- Average Customer Review: 14 customer reviews
- Amazon Bestsellers Rank: #110,627 in Books (See Top 100 in Books)
The Automatic Customer: Creating a Subscription Business in Any Industry Hardcover – Feb 5 2015
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“Whether your business is exploding or stuck in a rut, there’s something you can learn from John Warrillow in this book. Read, apply, and watch your bank deposits grow every month.”
—CHRIS GUILLEBEAU, New York Times bestselling author of The Happiness of Pursuit and The $100 Startup
“By page 40, The Automatic Customer will have you fundamentally reexamining your entire business. This is a brilliantly made case for why subscription revenue should be a part of every company. Highly recommended!”
—JAY BAER, New York Times bestselling author of Youtility
“It’s rare that a book is able to have such a universal, immediate, and profound impact on the strategy of almost every business okay, every business. Warrillow’s case for adding a recurring revenue stream to your business model is convincing and he shows you nine ways to do it, as well as how to navigate the potential pitfalls.”
—VERNE HARNISH, CEO of Gazelles and author of Scaling Up, The Greatest Business Decisions of All Time, and Mastering the Rockefeller Habits
“The Holy Grail in business today is the eternally loyal customer. The Automatic Customer is your blueprint for building a business that generates profit over and over again.”
—JOHN JANTSCH, author of Duct Tape Marketing and Duct Tape Selling
“In this fantastic book, John Warrillow provides a clear path to turning your company from one that needs to start from scratch every month to one in which your work and, most important, your results, are predictable. If you want to build a business with a very healthy bottom line and extremely well-served customers, this book is an invaluable resource.”
—BOB BURG, coauthor of The Go-Giver and author of Adversaries into Allies
About the Author
JOHN WARRILLOW, the author of Built to Sell, is the founder of a subscription-based company called The Value Builder System™, where advisers help company owners increase the value of their businesses. Before that he founded Warrillow & Co., a subscription-based research business dedicated to helping Fortune 500 companies market to small business owners. A sought-after speaker and popular Inc.com columnist, he lives in Toronto, Canada.See all Product description
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Warrillow's signature is his succinctness in his short books. Love it. I recommend this book over Membership Economy. Because the title is much more truthful to the content inside. How to create automatic customers that will value your business to the heavens. Which he runs a company which specializes in. He mentions Amazon Prime. I subscribed after reading. Also, mentions Dollar Shave Club, or should I say Billion Dollar Shave Club, as it has been bought for $1 Billion.
Don't tell your competition about this book and you'll do fine. I have and they go buy Membership Economy... We'll see who wins!
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