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Awake at the Wheel: Getting Your Great Ideas Rolling (in an Uphill World) Hardcover – May 1 2008

5.0 out of 5 stars 1 customer review

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Product Details

  • Hardcover: 117 pages
  • Publisher: Morgan James Publishing (May 1 2008)
  • Language: English
  • ISBN-10: 1600372961
  • ISBN-13: 978-1600372964
  • Product Dimensions: 14.9 x 1.8 x 22.3 cm
  • Shipping Weight: 240 g
  • Average Customer Review: 5.0 out of 5 stars 1 customer review
  • Amazon Bestsellers Rank: #3,437,404 in Books (See Top 100 in Books)
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Product Description


""Awake at the Wheel is a quick and enjoyable read. I found it so compelling that I read it in one sitting. Like the best-selling self-help book, Who Moved My Cheese, I think corporations that want their employees to be more innovative should buy bulk quantities of Awake at the Wheel and distribute it to them. I highly recommend this book!"" -- Chuck Frey ""Founder of""

About the Author

Mitchell Lewis Ditkoff is the co-founder and President of Idea Champions, a leading edge management consulting and training company. He specializes in leading highly engaging creative thinking and collaboration sessions that enable individuals, teams and entire organizations to develop new products, services, and breakthrough ways of doing business. Educated at Lafayette College and Brown University. Since 1986 Mr. Ditkoff has been working with a wide variety of Fortune 500 and mid-sized companies who have recognized the need to do something different in order to succeed in today's rapidly changing marketplace. These clients include: GE, Merck, Allianz, Lucent, NBC Universal, AT&T, Goodyear, Pfizer, A&E Television Networks, General Mills, MTV Networks, Duke Corporate Education, Infosys, Ernst & Young, Moen, and PricewaterhouseCoopers. At the heart of his work lies the fundamental belief that a company's most important capital asset is the collective brain power, creativity and commitment of its work force and that this asset can be significantly leveraged when people are provided with the appropriate setting, systems, tools and techniques to think (and act) out of the box. Prior to his work with Idea Champions, Mr. Ditkoff was a principal in Ki Learning Systems and a Senior Consultant with the Inner Game Corporation - both organizational development firms dedicated to catalyzing superior performance in the workplace. In addition to his consulting work, Mr. Ditkoff is also an accomplished public speaker and writer. Author of Banking on Innovation, Free the Genie, It's AHAppening! and co-author of Ingenuity Bank, the next generation in idea management software, Mr. Ditkoff has appeared on numerous radio and television talk shows. Additionally, he is a poet and founder of Face the Music, the world's only interactive business blues band. He lives in Woodstock, New York, with his artist wife, Evelyne, and their two children, Jesse (12) and Emilia (9).

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Top Customer Reviews

Format: Hardcover
I love everything Ditkoff does in his business, so it's no wonder I love his new book. A simple and quick read, filled with nuggets to help you inject more innovative thinking in your life and business.

Ditkoff takes you on Og's journey -- the journey that brings him to the idea of the wheel (I should say, the idea of the wheel that came to him).

Loved it!
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Most Helpful Customer Reviews on (beta) HASH(0xa82bb078) out of 5 stars 38 reviews
7 of 7 people found the following review helpful
HASH(0xa4a3ebd0) out of 5 stars Fantastic for Idea Lovers March 31 2008
By nettie reynolds - Published on
Format: Paperback
If your looking for a book that will inform, inspire and invigorate your idea process at your company this is the book to read.

Ditkoff's take on "Wheely Good Practices" alone is worth the price of the book itself. I particularly loved the "Tooling up Tool Box" and the detailed information on the Edison/Dali creative thinking technique.

Brilliant stuff!
4 of 4 people found the following review helpful
HASH(0xa4a3ec24) out of 5 stars The "Who Moved My Cheese?" of creativity and ideas... May 4 2008
By Thomas Duff - Published on
Format: Paperback
Awake at the Wheel: Getting Your Great Ideas Rolling (in an Uphill World) by Mitchell Lewis Ditkoff can, in my opinion, be compared to the classic "Who Moved My Cheese?". Ditkoff does for creativity what Johnson and Blanchard did for living with change... It gives the reader a short, humorous story loaded with meaning and concepts that hit the reader right where they live.

What's The Big Idea?; Choosing; Author's Note; The Story of Og; Og Gets an Idea; Dazed By the Possibilities; Aargh!; The Grunt of the Town; Getting Around To It; Og's Head Is Full, But the Cupboard is Empty; The Big Meating; The Path Is Made By Walking On It; Crouch; An Arrow to the Heart of the Matter; Nothing to Get; Smoke From a Fire, Flakes From a Stone; The Happy Accident; The Center is Everything; Sleeping Like a Rock; Follow Your Feet; Everyone's Turn; What Og Learned - 12 Wheely Good Best Practices; Tooling Up - 35 Ways to Get the Wheels Turning; Writing It In Stone - The Tools and Techniques Contest; Nexting - How to Invent the Future; Staying on a Roll - Resources for Thinking Outside the Cave; OgCasting - Your Free Audio Bonus; About the Author

Ditkoff explores the world of ideas and creativity though the story of Og. Og is a caveman who spends more time thinking than the average Neanderthal. He stumbles upon the concept of a circle, and becomes obsessed with what it could mean to the group. Of course, most of his fellow cavemen are more concerned about maintaining the status quo... hunting, eating, staying warm. Og takes a journey to talk with a wise one, and from that trip the wheel is born. But even then, others in his clan are more interested in shooting it down as something that will never work. But one person *does* figure out the practical application, and pretty soon everyone is "rolling along" with the greatest thing since dried mammoth...

I really did like this book. Taking the concept of ideas and putting them in caveman terms freshens up what could be just another book on creativity. At the end of the book are 35 "tools" you can use to spur your own idea machine, as well as how best to make sure these fleeting thoughts don't disappear like smoke from a campfire. Like many companies have done with "Cheese", this should be a mass purchase, handed out to all employees, and then discussed in team meetings. Those who are into this genre will love it, and the Neanderthals who are cynical will likely spend the 30 minutes or so it should take to read it. And they *might* even come out of that experience as the new Og of your organization.
4 of 4 people found the following review helpful
HASH(0xa685d078) out of 5 stars Got me out of my box March 31 2008
By Phyllis Rosen - Published on
Format: Paperback
A work of genius!! Even got me out of my own way and allowed me to work on my own projects...brilliantly written, easy read...he talks to you in easy, real language that lets you just love the entire concept of what Ditkoff is relating.
A must for anyone with any ideas who can't get moving or has no ideas of what or how to do anything...should be college text for any reading I've done in 40 years!
4 of 4 people found the following review helpful
HASH(0xa685d438) out of 5 stars You'll like this AND find it helpful March 31 2008
By Erika Andersen - Published on
Format: Paperback
Mitchell Ditkoff has written a book that's fun, funny and useful - a great combination. The idea of "being creative" can seem daunting, and Ditkoff takes the scariness out of it: he makes it clear that anyone can learn to take ideas from a niggle at the back of the mind to fully-fledged and manifested. Awake at the Wheel will support your success both personally and professionally.
3 of 3 people found the following review helpful
HASH(0xa685d51c) out of 5 stars It's safe to come out of the cave and read this book.... May 30 2008
By Lynn Kindler - Published on
Format: Paperback
Since becoming a Professional Coach back in 2001, I've had numerous books recommended to me and for this bibliophile, business books are equivalent to a nice stout order of broccoli (not that there's anything the matter with broccoli....). "Awake at the Wheel" is equivalent to a nice portion of fresh well-prepared broccoli with lots of good ole cheese dribbled throughout.

I recommend this book for movers and shakers and/or entrepreneurs or anyone that feels stuck in a rut or hopeless when it comes to their ideas. Don't let the simple lay out of the book nor the subtle (and not so subtle) humor distract you from the wisdom that lays just below the surface of the words. You will feel a spark of hope even after reading the first couple of pages.

Take your time to read through the usual topics for a book. Even the acknowledgements portend what is in store for the reader down the road. The quotes sprinkled throughout the story of Og are refreshing and some of them are from people we know very well but may have never heard them say the quote that is captured. I'll not spoil the fun about the footnotes, but if you ever wanted to heal your inner-footnote reader this would be a good time.

The book is rich in content and ideas and the back of the book has at least 35 great ideas that individuals and groups could use to unstick their stuck idea!

Get this book, it's cheaper than filling your car up with gas.