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BASIC MARKETING Hardcover – Oct 19 2010

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Product Details

  • Hardcover: 832 pages
  • Publisher: McGraw-Hill/Irwin; 18 edition (Oct. 19 2010)
  • Language: English
  • ISBN-10: 0073529958
  • ISBN-13: 978-0073529950
  • Product Dimensions: 21.6 x 3.3 x 28.4 cm
  • Shipping Weight: 1.8 Kg
  • Average Customer Review: Be the first to review this item
  • Amazon Bestsellers Rank: #3,908,388 in Books (See Top 100 in Books)
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Most Helpful Customer Reviews on Amazon.com (beta)

Amazon.com: HASH(0xa52fb18c) out of 5 stars 26 reviews
3 of 3 people found the following review helpful
HASH(0xa4a855a0) out of 5 stars College Course July 14 2012
By genlady - Published on Amazon.com
Format: Hardcover Verified Purchase
This book is very well organized. It is easy to read. It is very informative. It was a pleasure to have a college book that was not a dull read. The pictures were and are very effective teaching aids. If I had my choice in how books should be written for re-tentative learning, this format is it!
HASH(0xa4b22510) out of 5 stars Five Stars Feb. 21 2016
By Amazon Customer - Published on Amazon.com
Format: Hardcover Verified Purchase
By TooT! - Published on Amazon.com
Format: Hardcover Verified Purchase
I learned a lot from this book. I read it from cover to cover and I do feel like I've grown in my marketing knowledge. But yeah, BASIC marketing does mean basic but there is no contention over how in depth the text covered as just look at the name of the book!
HASH(0xa4d500e4) out of 5 stars Good introductory text Aug. 18 2013
By T.H. Windermere - Published on Amazon.com
Format: Hardcover Verified Purchase
This textbook is well organized and easy to read. It includes interesting examples of clever marketing by real life companies to illustrate the concepts, and the website has activities available for teachers and students to apply what they've learned.
HASH(0xa4bc118c) out of 5 stars Great book with a structured approach Aug. 7 2015
By Zorro - Published on Amazon.com
Format: Hardcover Verified Purchase
Great book with a structured approach. The best are the many many real examples. They helped to understand and provide some interesting insight.