• List Price: CDN$ 246.95
  • You Save: CDN$ 174.76 (71%)
Only 1 left in stock - order soon.
Ships from and sold by Amazon.ca. Gift-wrap available.
BASIC MARKETING has been added to your Cart
+ CDN$ 6.49 shipping
Used: Acceptable | Details
Condition: Used: Acceptable
Comment: Visibly worn from excessive use but readable copy. May be an ex-library copy and may not include CD and/or Accessories.
Have one to sell?
Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more
See this image

BASIC MARKETING Hardcover – Oct 19 2010


See all 3 formats and editions Hide other formats and editions
Amazon Price
New from Used from
Hardcover
"Please retry"
CDN$ 72.19
CDN$ 72.19 CDN$ 24.78

There is a newer edition of this item:


Harry Potter and the Cursed Child
click to open popover

No Kindle device required. Download one of the Free Kindle apps to start reading Kindle books on your smartphone, tablet, and computer.
Getting the download link through email is temporarily not available. Please check back later.

  • Apple
  • Android
  • Windows Phone
  • Android

To get the free app, enter your mobile phone number.




Product Details

  • Hardcover: 832 pages
  • Publisher: McGraw-Hill/Irwin; 18 edition (Oct. 19 2010)
  • Language: English
  • ISBN-10: 0073529958
  • ISBN-13: 978-0073529950
  • Product Dimensions: 21.6 x 3.3 x 28.4 cm
  • Shipping Weight: 1.8 Kg
  • Average Customer Review: Be the first to review this item
  • Amazon Bestsellers Rank: #3,908,388 in Books (See Top 100 in Books)
  •  Would you like to update product info, give feedback on images, or tell us about a lower price?

  • See Complete Table of Contents

Customer Reviews

There are no customer reviews yet on Amazon.ca
5 star
4 star
3 star
2 star
1 star

Most Helpful Customer Reviews on Amazon.com (beta)

Amazon.com: HASH(0xa52fb18c) out of 5 stars 26 reviews
3 of 3 people found the following review helpful
HASH(0xa4a855a0) out of 5 stars College Course July 14 2012
By genlady - Published on Amazon.com
Format: Hardcover Verified Purchase
This book is very well organized. It is easy to read. It is very informative. It was a pleasure to have a college book that was not a dull read. The pictures were and are very effective teaching aids. If I had my choice in how books should be written for re-tentative learning, this format is it!
HASH(0xa4b22510) out of 5 stars Five Stars Feb. 21 2016
By Amazon Customer - Published on Amazon.com
Format: Hardcover Verified Purchase
Good
By TooT! - Published on Amazon.com
Format: Hardcover Verified Purchase
I learned a lot from this book. I read it from cover to cover and I do feel like I've grown in my marketing knowledge. But yeah, BASIC marketing does mean basic but there is no contention over how in depth the text covered as just look at the name of the book!
HASH(0xa4d500e4) out of 5 stars Good introductory text Aug. 18 2013
By T.H. Windermere - Published on Amazon.com
Format: Hardcover Verified Purchase
This textbook is well organized and easy to read. It includes interesting examples of clever marketing by real life companies to illustrate the concepts, and the website has activities available for teachers and students to apply what they've learned.
HASH(0xa4bc118c) out of 5 stars Great book with a structured approach Aug. 7 2015
By Zorro - Published on Amazon.com
Format: Hardcover Verified Purchase
Great book with a structured approach. The best are the many many real examples. They helped to understand and provide some interesting insight.


Feedback