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Back Of The Napkin Hardcover – Mar 13 2008

4.0 out of 5 stars 12 customer reviews

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Product details

  • Hardcover: 256 pages
  • Publisher: Portfolio (March 18 2008)
  • Language: English
  • ISBN-10: 1591841992
  • ISBN-13: 978-1591841999
  • Product Dimensions: 18.3 x 2.7 x 18.7 cm
  • Shipping Weight: 581 g
  • Average Customer Review: 4.0 out of 5 stars 12 customer reviews
  • Amazon Bestsellers Rank: #492,992 in Books (See Top 100 in Books)
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Product description

From Publishers Weekly

The premise behind Roam's book is simple: anybody with a pen and a scrap of paper can use visual thinking to work through complex business ideas. Management consultant and lecturer Roam begins with a watershed moment: asked, at the last minute, to give a talk to top government officials, he sketched a diagram on a napkin. The clarity and power of that image allowed him to communicate directly with his audience. From this starting point, Roam has developed a remarkably comprehensive system of ideas. Everything in the book is broken down into steps, providing the reader with tools and rules to facilitate picture making. There are the four steps of visual thinking, the six ways of seeing and the SQVID– a clumsy acronym for a full brain visual work out designed to focus ideas. Roam occasionally overcomplicates; an extended case study takes up a full third of the book and contains an overload of images that belie the book's central message of simplicity. Nonetheless, for forward-thinking management types, there is enough content in these pages to drive many a brainstorming session. Illus. (Mar 13)
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

About the Author

Dan Roam is the founder and president of Digital Roam Inc., a management- consulting firm that helps business executives solve complex problems through visual thinking. He has brought his unique approach to clients such as General Electric, Wal-Mart, Wells Fargo Bank, the U.S. Navy, HBO, News Corporation, and Sun Microsystems, among many others. He lectures around the country for clients and at business conferences.


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