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Beyond Buzz: The Next Generation of Word-of-Mouth Marketing Hardcover – Mar 26 2007

5.0 out of 5 stars 1 customer review

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Strong Is the New Pretty

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Product details

  • Hardcover: 240 pages
  • Publisher: AMACOM; 1 edition (March 26 2007)
  • Language: English
  • ISBN-10: 0814473830
  • ISBN-13: 978-0814473832
  • Product Dimensions: 15.9 x 2.5 x 23.5 cm
  • Shipping Weight: 476 g
  • Average Customer Review: 5.0 out of 5 stars 1 customer review
  • Amazon Bestsellers Rank: #1,790,583 in Books (See Top 100 in Books)
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Product description

Review

..a prodigious and worthy successor to [The Cluetrain Manifesto] by looking at the ways humans communicate with each other." The Miami Herald, Sept. 10, 2007
""Lois Kelly has delivered a prodigious and worthy successor to that book [The Cluetrain Manifesto] by looking at the ways humans communicate with each other and how conversational aspects, hooks and themes can be used for marketing. She brings the proverbial cluetrain into the station and unpacks some of the freight.' The Miami Herald, Sept. 10, 2007
Winner of the Gold Medal in the first annual Axiom Business Awards, sponsored by Inc. Magazine, in the advertising/marketing/PR/event planning category. Tied with Word of Mouth Marketing by Andy Sernovitz.'
"

About the Author

Lois Kelly (Cumberland, RI) is the founder of Foghound, a strategic communications consulting firm specializing in branding, whose clients have included Sun Microsystems, FedEx, and others. Previously, she was Senior Vice President of The Weber Group, one of the largest PR firms in the world. Her articles have appeared in USA Today, The Wall Street Journal, Brand Week, Advertising Age, and others.


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December 20, 2007
Format: Hardcover
2 people found this helpful
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Most helpful customer reviews on Amazon.com

Amazon.com: 4.0 out of 5 stars 24 reviews
Rhys
4.0 out of 5 starsYeah I suppose it is ok!
October 3, 2008 - Published on Amazon.com
Format: Hardcover|Verified Purchase
Darryll
5.0 out of 5 starsGreat
April 5, 2013 - Published on Amazon.com
Format: Hardcover|Verified Purchase
Scott
2.0 out of 5 starslittle bit boring.
June 23, 2016 - Published on Amazon.com
Format: Hardcover|Verified Purchase
Carol M. Meerschaert
5.0 out of 5 starsPractical, usable info
December 21, 2008 - Published on Amazon.com
Format: Hardcover|Verified Purchase
One person found this helpful.
Anya
5.0 out of 5 starsI'm fussy and this is best book ever!
January 22, 2010 - Published on Amazon.com
Format: Hardcover|Verified Purchase
One person found this helpful.

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