- Hardcover: 240 pages
- Publisher: AMACOM; 1 edition (March 26 2007)
- Language: English
- ISBN-10: 0814473830
- ISBN-13: 978-0814473832
- Product Dimensions: 15.9 x 2.5 x 23.5 cm
- Shipping Weight: 476 g
- Average Customer Review: 1 customer review
- Amazon Bestsellers Rank: #1,790,583 in Books (See Top 100 in Books)
Beyond Buzz: The Next Generation of Word-of-Mouth Marketing Hardcover – Mar 26 2007
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..a prodigious and worthy successor to [The Cluetrain Manifesto] by looking at the ways humans communicate with each other." The Miami Herald, Sept. 10, 2007
""Lois Kelly has delivered a prodigious and worthy successor to that book [The Cluetrain Manifesto] by looking at the ways humans communicate with each other and how conversational aspects, hooks and themes can be used for marketing. She brings the proverbial cluetrain into the station and unpacks some of the freight.' The Miami Herald, Sept. 10, 2007
Winner of the Gold Medal in the first annual Axiom Business Awards, sponsored by Inc. Magazine, in the advertising/marketing/PR/event planning category. Tied with Word of Mouth Marketing by Andy Sernovitz.'
About the Author
Lois Kelly (Cumberland, RI) is the founder of Foghound, a strategic communications consulting firm specializing in branding, whose clients have included Sun Microsystems, FedEx, and others. Previously, she was Senior Vice President of The Weber Group, one of the largest PR firms in the world. Her articles have appeared in USA Today, The Wall Street Journal, Brand Week, Advertising Age, and others.
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Most helpful customer reviews on Amazon.com
I'm not saying this is not a good book, by all means it is, I think I had a expectation for it. That expectation was lost when the author was telling me how to do it, which in the long run doesn't help.
Also, if you get a chance to see her live, as I did at a Philadelphia American Marketing Assoc meeting, go!