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The Big Book of Logos Paperback – May 2003

3.7 out of 5 stars 7 customer reviews

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Paperback, May 2003
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Product Details

  • Paperback: 384 pages
  • Publisher: Watson-Guptill (May 2003)
  • Language: English
  • ISBN-10: 0823005380
  • ISBN-13: 978-0823005383
  • Product Dimensions: 28 x 21.5 x 2.6 cm
  • Shipping Weight: 1.5 Kg
  • Average Customer Review: 3.7 out of 5 stars 7 customer reviews
  • Amazon Bestsellers Rank: #2,870,224 in Books (See Top 100 in Books)
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Product Description

About the Author

David E. Carter has authored, edited, and compiled over 100 books on graphic design, advertising, logos, branding, and corporate identity. Over the years he has created innumerable ad campaigns and television programming and continues to consult on matters of design and branding for various firms.

--This text refers to an alternate Paperback edition.

Customer Reviews

3.7 out of 5 stars
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Top Customer Reviews

Format: Paperback
With 2500 logos, mostly eight to a page, well printed on good paper this book should have been a treasure. Instead with no obvious editorial input it ends up being frustrating. As far as I can see it is arranged by design studio output. It should have been arranged, I think, by style of logo, typographic, flat graphic, illustrative etc. The captions don't do the reader any favors either. Client and designer are listed but no dates or what sort of company the logo is for. This book seems very typical of David Carter's output, I have a copy of his 1988 'Logos of America's Largest Corporations', six hundred (nicely printed) marks with just the company name and city location, no designer names or dates.
As to the logos, with 2500 of them there has to be a lot of duds but that is only to be expected. The majority of them have been produced for small companies who feel they need some mark for local recognition and on this basis there are many neat solutions here. For example page 234 shows a capital D incorporating a fork and spoon, a clever idea and surely just what Dantes Restaurants Inc wanted. If the book was just going to show real clever stuff produced by super creative designer folk it would be pretty thin. For the money though I feel this is good value.
At the other extreme a logo book that I have enjoyed is Per Mollerup's 'Marks of Excellence' (ISBN 0714838381) a history of logos, beautifully designed and printed and here the logos are grouped according to their look, eyes, flags, globes, hearts etc. A brilliant survey.
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Format: Paperback
This book has 2,500 of the best logos done by designers from all across America and nothing else. This book was put together so it could become a compendium of logos that one can use to see different styles and techniques and jump start their own creative juices. The book is full color and the only way to navigate the book is through the Index. There is no table of contents. Each page has a few logos with credit given to each the designers at the bottom of the page in very small print.
Every few pages, there is a full page devoted to just one company logo. But the cool part is that this full page has pictures of the logo in action - whether it is on the product packaging, bill board, or store front sign. This is very helpful as it gives you a context to judge the power of the logo. Just a graphics image against a white page background means you need to use your imagination trying to picture how the logo's going to look in its intended use.
Whether you are a designer or a small business owner that wants to get a logo done through a designer, this book is an invaluable tool. If you are a designer, you can use it to get your creative juices to flow or just admire the work done by others for inspirational reasons. If you are a small business owner, you can use it to work with your logo designer. You can point out some of the logos and just say 'I like these' and that gives the designer a place to start in creating your logo. This avoids a lot of wasted work as you are both trying to figure out what you like and what best represents your business image.
When I first started doing research on good logo design books, I was confused by the number of logo books by this author. The names are a little misleading when you try to figure out which one is the more recent version.
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Format: Paperback
This book is unique, among the many logo books I have owned or seen, for including a higher percentage of "retail" branding logos alongside the usual complement of arty and edgy graphic design identity marks. This upsets some readers who expect all edge, no cheese. But as I see it, one of the principle values of this book is supporting you when you are called back from Planet Ego to Planet Earth from time to time, to help you when you are stumped over that P.O.P. type treatment or retail branding logo that you need by tomorrow noon.
On another note, it does have some logos that are, as someone here says, ten years old, that have been in all the annuals several times already. I, too, do wish the entries were all marked by date. And further, I would love to have a collection of this scope culled from work I know to be 5 years old or less. It almost seems like a cheat to pump up the number of logos included in a non-history-focused volume by dipping back a decade.
All in all, The Big Book of Logos is a nice addition to the library of either ad agency or design house, while it doesn't at all replace the Graphis logo annuals or anything of that caliber.
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Format: Paperback
Fellow buyers of design books on amazon this is the worst book i have ever purchsed . This book is a compilation of the most poorly designed trademarks. Please do not get this book!!! All the logos seem to have been haphazardly picked. If you insist on getting this book, you should definately check it out at a book store first because that will change your mind faster than roaches scurrying away from light.
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