- Paperback: 272 pages
- Publisher: Harper Paperbacks; Reprint edition (Aug. 14 2003)
- Language: English
- ISBN-10: 006008474X
- ISBN-13: 978-0060084745
- Product Dimensions: 14 x 1.7 x 22.1 cm
- Shipping Weight: 340 g
- Average Customer Review: 2 customer reviews
- Amazon Bestsellers Rank: #2,414,835 in Books (See Top 100 in Books)
Blockbusters: The Five Keys to Developing GREAT New Products Paperback – Aug 14 2003
No Kindle device required. Download one of the Free Kindle apps to start reading Kindle books on your smartphone, tablet, and computer.
To get the free app, enter your mobile phone number.
About the Author
Gary Lynn, Ph.D., is one of the leading scholars on new product development. Formerly a design engineer with high-security clearance at General Electric, he founded the Innovation Research Institute, a company that designed and launched new products in the medical field.
Top customer reviews
There was a problem filtering reviews right now. Please try again later.
Most helpful customer reviews on Amazon.com
Lynn and Reilly do not advocate "management by walking around." Their research indicates that senior executives who are passionately involved in the day-to-day decisions of bringing a new product to market get the job done, not those who have a passive, casual interest in the team's efforts. Therefore, they say it involves a lot more than just popping in occasionally to see how things are going.
Particularly useful is the discussion they have on creating products so radical that customers don't even know they want them because nothing comparable exists. In such cases, they describe how to be your own customer in bringing such products into being. They cite a couple of examples of people who did so, and because very wealthy.
Like most business books, Blockbuster has theory, but backed by solid data and many years of research; however, unlike other business books, it written in a very practical manner, particularly for the working business profressional.
The authors, Drs. Lynn and Reilly, seem to have a very good understanding of what goes on inside companies when teams work together to design and launch new products. In my opinion, they were able to successfully identify the key areas that all business leaders must be aware of if they are to be successful in product launches. The case histories of real product successes, both industrial and consumer, showed me the power of having a solid product development process.
I highly recommend Blockbusters to senior management or anyone that is involved in the new product development process, whether the products are consumer, industrial, or services.