- Actors: Gael García Bernal, Alfredo Castro, Antonia Zegers, Luis Gnecco, Marcial Tagle
- Directors: Pablo Larraín
- Writers: Antonio Skármeta, Pedro Peirano
- Producers: Daniel Marc Dreifuss, Eduardo Castro, Jonathan King, Juan Ignacio Correa, Juan de Dios Larraín
- Format: AC-3, Dolby, Subtitled, Widescreen, NTSC
- Language: Spanish
- Subtitles: French, English
- Subtitles for the Hearing Impaired: English
- Region: Region A/1
- Number of discs: 1
- Canadian Home Video Rating : Ages 14 and over
- Studio: Sony Pictures Home Entertainment
- Release Date: June 25 2013
- Run Time: 118 minutes
- Average Customer Review: 6 customer reviews
- ASIN: B00AZMFL2K
- Amazon Bestsellers Rank: #32,507 in Movies & TV Shows (See Top 100 in Movies & TV Shows)
No [Blu-ray] (Sous-titres français)
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Based on a true story, when Chilean military dictator Augusto Pinochet, facing international pressure, calls for a referendum on his presidency in 1988, opposition leaders persuade a brash young advertising executive, Rene Saavedra, to spearhead their campaign. With scant resources and constant scrutiny by the despot’s watchmen, Saavedra and his team devise an audacious plan to win the election and free their country from oppression.
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The story is set in Chile in 1988: it deals with an ad-maker who designed the "No" campaign which contributed to the defeat of Augusto Pinochet, the incumbent dictator, in a referendum designed to perpetuate his rule. The movie effectively captures the mood of defiance, determination, and fear that surrounded the efforts of the opponents of the Pinochet regime. Bernal as Rene Saavedra persuades the united Left to pursue a positive, upbeat campaign that seeks to persuade the electorate a vote against Pinochet is a vote for a bright future of happiness for all -- selling a brand, in short, like Coca-Cola or Nike.
What's especially intriguing and so unusual is that here the adman Saavedra is cast as a hero, not as the villain or victim or cynic he appears in so many other dramas featuring ad-makers. He's not Don Draper -- Saavedra loves his boy and pines for his wayward wife -- but he has the same ability to fashion a magic of words and images. And, of course, Saavedra fights on behalf of what the present consensus believes was the Good, namely re-establishing democracy in a Chile ruled so effectively but brutally by Pinochet and the military authorities. Altogether a fine piece of propaganda in its own right, nevermind a first-rate story.
The question to be put to the people was simple, they were asked to vote yes or no; yes for more of the same and no for a democratic future. Everyone believed that it was a stitch up or that the junta was so far removed from reality having bought their own lies and propaganda that they could not lose so each side was given fifteen minutes a night to state their case, and then the fun began. This film from Pablo Larraín (`Tony Manero' and `Post Mortem') continues his excellent career in making off the wall films that mix Chile's history with superb story telling and inspirational cinema. This stars the brilliant Gael Garcia Bernal as Renee Savadrea who is an advertising executive. He gets asked to head up the `no' campaign, but is more used to advertising fizzy drink commercials and initially says no to `no'.
The no campaign is a loose confederation of a rainbow alliance featuring all the unwelcomed politicos of Latin America, commies, etc. He soon gets pulled in to the irresistible urge to take part in something to redress the harm caused by dictatorship and soon finds himself at the centre of the campaign to bring down Pinochet. This inevitably makes him a tad unpopular with all the official agencies as his talent for an advert starts to win votes, and so does the anger aimed at him increase.
This is shot in a way that makes it look a bit dated and uses original footage from the time, mixed in with the film to create a brilliantly atmospheric and realistic feel. It comes across at times as docudrama, which in a way it actually is. The period attention to detail is excellent, Renee gets to drive a sports car of the day in the shape of a Renault Fuego, and God I remember those things, like a poor mans Ford Capri.
This is just glorious film making the way it should be. Every film that Larrain has made is stunningly brilliant and this just adds to his much deserved praise and thankfully he is now getting theatre runs outside of Chile including London, for which I am very grateful. It is in Spanish with good sub titles that occasionally mix with on screen writing, and has a run time of around 113 minutes. This is one film that I can not recommend highly enough; the only downside is I might have to wait a couple of years before Pablo Larrain gets to make another film.
We showed it (with distributor's permission and fee) to a large audience, and those comments were often reported.
The subtitles for the Metropolitan Opera HD series are much more easily legible.
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