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Book Yourself Solid: The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even if You Hate Marketing and Selling Paperback – Nov 23 2010

4.3 out of 5 stars 8 customer reviews

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Product Details

  • Paperback: 368 pages
  • Publisher: Wiley; 2 edition (Dec 21 2010)
  • Language: English
  • ISBN-10: 0470643471
  • ISBN-13: 978-0470643471
  • Product Dimensions: 15.2 x 2.5 x 22.9 cm
  • Shipping Weight: 399 g
  • Average Customer Review: 4.3 out of 5 stars 8 customer reviews
  • Amazon Bestsellers Rank: #29,614 in Books (See Top 100 in Books)
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Product Description

Review

The author shares his original system for getting more clients by following seven self-promotion strategies. You’ll gain the confidence to authentically market yourself and your services and tap into a bountiful supply of referrals. (Realtor Magazine, July 2006) --This text refers to an out of print or unavailable edition of this title.

From the Inside Flap

According to the Small Business Administration, ninety percent of service businesses will fail within the first five years. They fail not because they don't offer great services and products, but because the owners are extremely uncomfortable with traditional marketing and sales. The result is a frustrated, isolated, and overwhelmed business owner who does not know there is an entirely different, highly successful approach to marketing and sales available—and it's laid out in the pages of Book Yourself Solid.

Book Yourself Solid is based on Michael Port's proven system for getting more clients. And it works. In fact, ninety-three percent of business owners who have used the system have experienced a thirty-four percent increase in their total number of clients and a forty-two percent increase in sales in the first year alone.

Original, wildly inspiring, personal, and provocative, Book Yourself Solid is an easy-to-follow road map for starting and growing your service business based on seven core self-promotion strategies. Through verbal and written exercises, you'll not only learn how to develop a strong marketing plan and brand identity, but you'll also learn why self-promotion is absolutely critical to your success—and how to do it with passion and purpose. Even if you hate the idea of marketing and selling yourself, this practical, inspirational guide will lift you up and give you the confidence you need to comfortably and authentically market yourself and your services, tap into an endless supply of quality referrals, and watch your business grow.

If you're a seasoned professional, you'll find the fresh ideas and tactics you need to keep bringing in new business for years to come. If you're a novice service professional looking for a complete business building system, you'll have the keys to unlock long-lasting business prosperity, security, and abundance for yourself and your family. Once you make a name for yourself using the seven core strategies for self-promotion, you'll be able to run a profitable, meaningful, and absolutely booked-solid business overflowing with as many clients as your heart desires.

Book Yourself Solid is a one-of-a-kind, step-by-step guide to building a successful service business from the ground up. These proven methods have helped thousands of service professionals realize their dreams. And they will do the same for you.

--This text refers to an out of print or unavailable edition of this title.

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Customer Reviews

4.3 out of 5 stars
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Top Customer Reviews

Format: Paperback Verified Purchase
My career was in training and education and I'm still a seminar junkie. But most eCourses I've taken are just books with a higher price tag. Not so Michael Port's "Book Yourself Solid". It's a training program for the price of a book! He provides a workbook at no extra charge. I found myself getting hung up on the workbook and set it aside so I could better enjoy the book itself. Because I've been studying marketing, there is a lot there that I knew and some I intuited but wasn't maximizing. What surprised me the most was the generosity of his information sharing. I have marked up almost every page so I can return to the ideas I don't want to forget.

I honestly believe Michael wrote this because he wants to help people. That's what trainers do.
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Format: Hardcover
Michael Port has written a very useful book with proven techniques and strategies for being successful. There are three main aspects to this book:

Your Foundation: Here you are taken through a series of clearly defined steps and exercises to `dump your dud clients' - a very useful piece of advice, to identify your target market and the benefits they are looking for, to identify how you want to be known in the market (your personal brand) and to determine how to present yourself so your ideal clients can find you.

Building Trust and Credibility: Again a series of clearly defined steps and exercises to create credibility and trust, to understand and implement the `Book Yourself Solid' Sales Cycle, to develop your marketing materials and to sell your products/services and yourself.

Seven Core Self-Promotion Strategies: The seven strategies are: Networking, , Direct Outreach, Referral, Web, Speaking and Demonstrating, Writing and Keeping in Touch. You do not have to implement all of the strategies, just those that are aligned with your strengths and interests. I found this section most interesting and useful, as I picked up ideas from all seven strategies, which again are presented in a series of steps and exercises.

If I have not made the point already, I will emphasize that the book is a series of clearly defined steps and exercises that should be followed to get the full benefit. This is an important point.
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Format: Paperback Verified Purchase
I would recommend this book for anyone who wants to build a solid foundational understanding of what they do, who they do it for, and why it is important. From that foundation Michael holds your hand step by step in creating branding and marketing that you will love and your clients will resonate with. I have had many aha moments while reading this book and applying the exercises to my business and I know that this is a book that will be referenced often as my business grows and prospers. Thank you so much!
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Format: Paperback Verified Purchase
Love it! I teach guitar and it's brought an entire new insight to business that totally makes sense. I recommend this to anyone who wants to book themselves solid for sure!
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