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Born To Be Brad: My Life and Style Hardcover – Feb 27 2012

4.0 out of 5 stars 1 customer review

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Product Details

  • Hardcover: 256 pages
  • Publisher: It Books (Feb. 27 2012)
  • Language: English
  • ISBN-10: 0062125370
  • ISBN-13: 978-0062125378
  • Product Dimensions: 14.6 x 2.2 x 21 cm
  • Shipping Weight: 544 g
  • Average Customer Review: 4.0 out of 5 stars 1 customer review
  • Amazon Bestsellers Rank: #419,560 in Books (See Top 100 in Books)
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Product Description


"Every medical student learns about the Brown-Sequard Syndrome, because it is a direct introduction to the understanding of the spinal cord tracts. However, most physicians, including those in the clinical neurosciences, know little about the life and other major contributions of this extraordinary, eccentric, wandering polymath, who was born on the unlikely French island of Mauitiusr Michael Aminoff, a polymath himself, brings Charles Edouard Brown-Sequard to life with this wonderful biography. It is a great and enriching read." --Robert B. Daroff, MD, Professor and Chair Emeritus of Neurology, Case Western Reserve School of Medicine, Cleveland, OH

"It is fitting that Michael Aminoff should write an in-depth biography of Charles Edouard Brown-Séquard. Although separated by one and a half centuries, both are accomplished of men of science and medicine with careers in America and Europe. Aminoff is undoubtedly the world's foremost expert on Brown-Séquard. His biography brings this enigmatic character to life, along with his place and time...The work is scholarly, objective and balanced in pointing out the contributions, strengths, weaknesses and eccentricities of Brown-Séquard...Aminoff does a great service to Brown-Séquard and to the history of medicine and science in relating the largely forgotten story and previously untold accounts of a remarkable scientist who left us a legacy of discoveries and challenges." -- G.Bryan Young, MD, FRCPC, Department of Clinical Neurological Sciences, London Health Sciences Centre, London, Ontario, Canada

"There are so many turns and surprises within Professor Aminoff's very comprehensive biography that any medical practitioner, particularly neurologic physicians and endocrinologists, and medical/scientific historians, will be hard pressed to put down this eminently readable treatise." -- H. Royden Jones, MD, Jaime Ortiz-Patino Chair in Neurology, Lahey Clinic, Burlington, MA and Clinical Professor of Neurology, Harvard Medical School, Children's Hospital Boston, Boston, MA

"Charles Edouard Brown-Séquard (1818-1894) was a polymath. He was immortalized by an eponym for a syndrome of spinal cord injury, which he described. That syndrome has been known to generations of medical students as a mnemonic for learning neuroanatomy. But he archived much more, including the essentiality of the adrenal glands, control of blood vessels by nerves, keeping organs alive by oxygenation (leading to cardiopulmonary bypass), the value of hypothermia, the concept of hormonal action on remote organs and replacement therapy, the idea of neuronal networks, the nature of rigor mortis and decubitus ulcers. As a result, Brown-Séquard became a famous neurologist and Professor in France, England and the United States. His story is told with literary panache by Michael Aminoff, another polymath." -- Lewis P. Rowland, MD, New York Neurological Institute, Columbia University Medical Center, New York, NY

"Among the founding fathers of modern neuroscience, Brown-Sequard is certainly the most exotic. A nomadic career led him from his birthplace in Mauritius to the great capitals of 19th century neuroscience, Paris and London, and then to Boston and beyond. At each stop, he left a giant imprint but few rootsEL.In this new biography of the great iconoclast, Michael Aminoff makes the compelling case for Brown-Sequard's place as a theorist of the first-rank whose work foresaw the modern disciplines of endocrinology and systems neuroscience. Aminoff goes beyond the public - and private - life of this enigmatic man to illuminate the world of academia and medicine at its modern dawn. It is a brilliant and engaging tale of an impactful and quixotic life, opening a window into the foundations of modern science and medicine." -- Stephen L. Hauser, MD, Chair, Department of Neurology, University of California - San Francisco, San Francisco, CA

"The present biography adds important material to previous books and places it in a larger context. Moreover, Aminoff made his book more accessible to a broader public, explaining terms in the text and providing brief biographical details on persons in footnotes." -- P.J. Koehler, Brain: A Journal of Neurology

"Aminoff's biography of Brown-Séquard is an intriguing and entertaining read in its telling of the remarkable history of an extraordinary and troubled man, who fulfilled his widowed mother's dreams, only to lose part of a justly won fame and influence. It documents that, in his up-and-down career, Brown-Séquard played an important part in the beginning of modern evidencebased medicine and fostered an appreciation of the value of integrative physiology
in medical diagnosis and treatment." -- Edward R. Perl, University of North Carolina at Chapel Hill

--This text refers to an out of print or unavailable edition of this title.

From the Back Cover

Join Brad on his wild ride as he transforms from a small-town boy into a big-time Hollywood fashionista

Fans know Brad Goreski as the fun-loving, bow-tie-wearing celebrity stylist. They have watched the reality star climb his way through the ranks of the fashion world, as he transformed himself from an assistant stylist into a full-fledged style icon. Along the way, they have experienced his near-fashion disasters and red-carpet victories.

But what they might not know is that Brad's first clients were his Barbie dolls or that he grew up in a small town far removed from the glitz of Hollywood. His love of glamour, sparkles, and costume jewelry set him apart from the other boys at school. In spite of this, he embraced his differences and followed his passion. Landing an internship and later a job at Vogue helped the young Brad break into the competitive fashion world and eventually capture the hearts of millions as the quirky and endearing assistant on The Rachel Zoe Project.

Now, for the first time ever, Brad reveals the moving story of his road to success, and offers a glimpse into his world today, filled with insider access to the countless red carpets and awards shows he has worked across the globe. Of course, Brad also shares his fashion advice, style tips, and tricks to help you look your best. Part style guide, part memoir, and full of inspiration, Born to Be Brad will delight both loyal fans and newcomers alike.

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Top Customer Reviews

Format: Kindle Edition Verified Purchase
I found it to be very interesting. Brad is a relative of ours and it was nice to see how well he is doing.
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Most Helpful Customer Reviews on (beta) HASH(0x9f983b64) out of 5 stars 26 reviews
5 of 5 people found the following review helpful
HASH(0x9fafc2d0) out of 5 stars Style & Substance March 14 2012
By Lauren Paul - Published on
Format: Hardcover Verified Purchase
I've been a big fan of Brad Goreski since his time on The Rachael Zoe Project, and his new show, It's A Brad, Brad World, was one of my favorite new shows of the season. I find Brad to be charming, genuine, and absolutely hilarious, and I suspected that his new memoir, Born To Be Brad, would be as interesting and engaging as he is. I was right! I finished the book in one day, and my only regret is that I purchased it on my Kindle, instead of picking up the actual book, as there were several sections (featuring tips on fashion, travel, etc) that I felt would have been better appreciated on paper. On the Kindle, they were jumbled amongst the actual text, and I suspect that I also missed out on the visual impact of some of the photos, as my Kindle isn't in color.

Other than that, I was thrilled with the purchase...despite being a "reality star," Brad hasn't shared much of his personal life or his background with audiences, with the exception of a few glimpses on his show this season. As such, it was truly interesting to see how a troubled, overweight kid with a drug problem transformed into a witty, polished, promising young stylist, regularly dressing A-list actresses for red carpet events.

From his childhood as a young boy in love with sparkles, glamour, and Marilyn Monroe, to his experiences as a young assistant at Vogue and subsequent decision to venture into reality television, I loved taking this journey with Brad. If you're a fan of the show, I highly recommend picking up a copy of this book. It's far from what you'd expect from a typical "reality star," and there's style, substance, and depth in this excellent book. Many people have scoffed at the idea that a 33-year-old has written a memoir, but there's plenty here worth reading about.
1 of 1 people found the following review helpful
HASH(0x9f95f2d0) out of 5 stars Inspirational Feb. 24 2014
By EmmiR5 - Published on
Format: Hardcover Verified Purchase
“You have to do what you love. Believe in yourself. Believe that things are possible and they will happen.”

An instant fan of Brad Goreski, I purchased this book immediately when it was released in 2012. I’ve had so much reading to catch up on, that I only got to ‘Born to be Brad’ just now, two years later. My only regret after reading this book is that I didn’t read it sooner.

Brad has always been open about the struggles in his life, but reading about his journey in great detail was so rewarding and refreshing. I can honestly say after reading this book that I will be a fan of Brad for life, and will continue to support HIS journey as I continue on mine.

‘Born to be Brad’ is another book that I will carry with me—literally, keeping it in my purse close at hand in case I ever need to reference his encouraging words; and figuratively, forever in my heart. His story inspires me. Who doesn’t like to root for the underdog—especially when the person perseveres, pushes through the rough times, and reaches success? Moreover, who can’t relate to the underdog? We all have a little of that—that doubt and struggle—in ourselves. Brad did. He still does. He’s human. But he refuses to let that doubt ever consume him again and instead pushes everyday to be stronger, better, and to do what he loves. And in doing so, he inspires us all to do the same.

Brad had times of struggle, but he always had a support group and he always followed his heart. It is admirable. Encouraging. Strengthening. It is heartbreaking to imagine this man, with such a big heart, love of life, passion, and talent at one point being ostracized because he didn’t fit some preconceived idea of what is ‘normal.’ I’m so glad he always had a family who loved and supported him; and for those who do not, Brad himself (and his story) serves as the strength and support people need.

“If you are unhappy, I’m here to tell you: Make a change. Don’t be afraid.”

Brad encourages us to fight for what we love—to take risks, and to brush aside doubt. To never let the haters keep us from doing what makes us happy. Happiness is ours for the taking, and Brad leaped for it. His story is so heartwarming and inspiring. His words enlightening. After reading this book—Brad’s story—I truly believe that Brad was born with a gift. With the strength to pursue his dreams and make a difference in this world. I truly believe he was ‘Born to be Brad.’
1 of 1 people found the following review helpful
HASH(0x9fafc834) out of 5 stars Outstanding April 13 2014
By stinaz2003 - Published on
Format: Kindle Edition Verified Purchase
Love Brad, love his perspective and his humor. He is an inspiration and he may not even realize it which is why he's so easy to like. Brad is easy to relate to - he's living amongst celebrity but you don't get the impression that he's been affected. It's more like he's in awe that he's there. His humility is so refreshing! He's smart, witty, and obviously very good at what he does. You can actually hear his voice reading his story to you. Very cleverly written, too. A very fun read. This is such a good book - highly recommend.
HASH(0x9f93f228) out of 5 stars A Colorful Look at a Colorful & Vibrant Guy Jan. 21 2013
By Becky at "One Literature Nut" - Published on
Format: Hardcover
Brad Goreski is the endearing, quirky-chic dresser that appeared first on The Rachel Zoe Project show on Bravo and later in his own show with the same network. Who doesn't love a story of someone coming up the ranks from nothing to great wealth and success? Brad's story is just that. Having started off as a troubled teenager and adult, dealing with issues of his sexual identity as a gay man, Brad struggled to come out to his family. His story of drug abuse and failed relationships feels like a real triumph when we fast forward to his successful, current relationship and amazing red-carpet-ready styling in Hollywood, but there is an in between story that his book delves into. I loved reading about how he became confident and secure in who he was as a person, how he worked and took on opportunities for styling experience wherever possible (hello, Vogue?!?), and how he took risks in branching out and trusting in his own talents to become the stylist he is today.

Some have critiqued the writing and layout/styling of the book as "frothy" or nothing new. I didn't find any of that to really take away from the foundation, which was his story. Honestly, I thought that his personal voice came through very well, which made the story candid and true to who he is as a person. I also thought the styling fit him, with its bright colors and funny pictures, and matched what he had experienced. For me, it was an interesting life story and one that I thought was inspiring and made me like and understand Brad a bit better.
1 of 1 people found the following review helpful
HASH(0x9fb585a0) out of 5 stars Fashion Designer Brad Goreski March 13 2014
By GEORGE L. BRADLEY - Published on
Format: Hardcover Verified Purchase
Born to be Brad,My life and style so far. Go along with Brad on his journey of drugs and troubled youth in Canada. To Superstar in the fashion world and his coming out to his hit Bravo Tv show. Fantastic read