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Boulevard Photographic: The Art of Automobile Advertising Hardcover – Oct 13 1997

5.0 out of 5 stars 2 customer reviews

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Product Details

  • Hardcover: 160 pages
  • Publisher: Motorbooks (Oct. 13 1997)
  • Language: English
  • ISBN-10: 0760303053
  • ISBN-13: 978-0760303054
  • Product Dimensions: 1.9 x 26.7 x 26.7 cm
  • Shipping Weight: 975 g
  • Average Customer Review: 5.0 out of 5 stars 2 customer reviews
  • Amazon Bestsellers Rank: #1,419,145 in Books (See Top 100 in Books)
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Format: Hardcover
Ever wonder how automobiles get that perfect look each time in automobile advertisements? This book shows the history of the predominant leader in this specific photography assignment, Boulevard Photographic. Well written with focus on techniques and personal experiences by the men who created this photographic field.
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Format: Hardcover
I recently rediscovered this book, after buying it originally several years ago. I'm into cars more than photography. I absolutely love the many clear and interesting photos of lovely old cars. From the 50's to the 80's, with the bulk in the 60's. Great book if you like old cars or old car ads.
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Most Helpful Customer Reviews on Amazon.com (beta)

Amazon.com: HASH(0x9c239c78) out of 5 stars 9 reviews
3 of 3 people found the following review helpful
HASH(0x9e655138) out of 5 stars The Birth of Car Photography Sept. 28 2010
By wschartwell - Published on Amazon.com
Format: Hardcover Verified Purchase
Boulevard Photographic is a wonderful trip down memory lane with frequent stops to show us the evolution of how and why car photography has been such an important part of automotive advertising. This book does a wonderful job of tracing the start of car photography from it's early start as a reference for the artists, to commanding high price sets, lavish trips to exotic locations and the perfection of the craft. It is also a wonderful remembrance of some of the great characters in the advertising business in Detroit, whether they are behind the camera, sitting next to the photographer or sitting in a chair in the background yelling orders.

A must read for any aspiring photographer who wants to know how this industry rose to stardom and the people behind the ride. A must read for anyone who has been in the advertising business, especially people like me who lived and played in that era and had the privilege to work with them, to see and remember the good old days. A must read for anyone who has a love of art, for that is what these talented people created everyday, not on canvas to hang in a house or museum, but a photograph that would cause such a stir at the agency and then the client and then ultimately to the consumer who would see the image and decide he or she would not live without it.
3 of 3 people found the following review helpful
HASH(0x97be4738) out of 5 stars Fabulous Photographs, Interesting Discussion Jan. 14 2010
By John Mccarrier - Published on Amazon.com
Format: Hardcover
This book is an excellent history of both an iconic company and the evolution of the art and science of photographing cars over a 45 year period. The second half is a fabulous collection of photographs selected by the two men who took them. Many of them were done to demonstrate the company's expertise and were never used in ads. They reflect the history of the post war auto industry in the U.S. both from a product perspective and illustrate the popular cultural of the period.

The author did an excellent job of organizing and presenting the material. There is an absence of pointless anecdotes and instead a wealth of insightful comments, explanations, and observations.
3 of 3 people found the following review helpful
HASH(0x9ab901d4) out of 5 stars beautiful Nov. 19 2003
By Jon7190 - Published on Amazon.com
Format: Hardcover
I recently rediscovered this book, after buying it originally several years ago. I'm into cars more than photography. I absolutely love the many clear and interesting photos of lovely old cars. From the 50's to the 80's, with the bulk in the 60's. Great book if you like old cars or old car ads.
3 of 3 people found the following review helpful
HASH(0x9e6559b4) out of 5 stars The real Deal Dec 14 2007
By autophoto - Published on Amazon.com
Format: Hardcover
This book is about the true pioneers of automotive photography.These guys developed the craft from Detroit. Their artistry and discovery are incredible.The images are the finest in the world and set the stage for future automotive imagery.RJMDRIVE.
2 of 2 people found the following review helpful
HASH(0x9e655678) out of 5 stars GREAT for Photographers or for Ad people in Detroit Nov. 20 2009
By Robert F. Monement - Published on Amazon.com
Format: Hardcover Verified Purchase
I LOVE this book because I spent 1965-1989 working at automotive ad agencies in Detroit area. All the people mentioned are people I knew.
If you are a photographer anywhere, this will teach you some important things you don't know. If you worked in advertising in Detroit during this period, you will enjoy the read and the wonderful photos.
If you live in Iowa and don't care about photogaphy, forget it.
Bob--
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