Boulevard Photographic: The Art of Automobile Advertising Hardcover – Oct 13 1997
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A must read for any aspiring photographer who wants to know how this industry rose to stardom and the people behind the ride. A must read for anyone who has been in the advertising business, especially people like me who lived and played in that era and had the privilege to work with them, to see and remember the good old days. A must read for anyone who has a love of art, for that is what these talented people created everyday, not on canvas to hang in a house or museum, but a photograph that would cause such a stir at the agency and then the client and then ultimately to the consumer who would see the image and decide he or she would not live without it.
The author did an excellent job of organizing and presenting the material. There is an absence of pointless anecdotes and instead a wealth of insightful comments, explanations, and observations.
If you are a photographer anywhere, this will teach you some important things you don't know. If you worked in advertising in Detroit during this period, you will enjoy the read and the wonderful photos.
If you live in Iowa and don't care about photogaphy, forget it.