The Brand Called You: The Ultimate Brand-Building and Business Development Handbook to Transform Anyone into an Indispensable Personal Brand Paperback – Jun 30 2005
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Most Helpful Customer Reviews on Amazon.com (beta)
It's a great start to building your personal brand, and I've already incorporated some of it into my online bio and blog. As an image consultant, this is definitely the best marketing strategy for connecting with my clientele.
If anyone has other great ideas or success stories on personal branding, I'd love to hear them! [...]. You can email me or post on my blog!
I had read a lot about marketing for professionals and micro business, and now I can understand the why of the other author's recommendations. I think this book is a necessity for professionals and micro entrepreneurs.