Brand Turnaround: How Brands Gone Bad Returned to Glory and the 7 Game Changers that Made the Difference Hardcover – Dec 6 2011
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About the Author
Karen Post is a branding/marketing authority and professional speaker known as The Branding Diva(r). She is also president of Brain Tattoo Branding, a company that provides strategic planning and creative services to build brands.
Most Helpful Customer Reviews on Amazon.com (beta)
Karen doesn't just tell their story, she outlines exactly how they pulled off their turnaround. And, she does that by explaining to the reader the process used by the brand so that we can apply those strategies.
No one wants to be a brand in trouble. But, the value of Karen Post's book is learning the lessons from those brands that have fallen and risen again. The insights she shares about each provides a valuable lesson that can even help a brand prevent or minimize damage when something does go awry.
This is a book all marketing consultants should read, as well as CMOs in mid and large brands. Celebrity brands will also be well served reading this book.
Big thumbs up from me for Brand Turnaround How Brands Gone Bad Returned to Glory.
Brand Turnaround is worth the read. It covers brands we all know (big businesses and people brands) and provides practical way to apply ideas, methods and strategies to any business.
Karen's style is not a bunch of jargon, but smart and straightforward useable advice.
I loved the book so much, I've given it as gifts.
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