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Brand Turnaround: How Brands Gone Bad Returned to Glory and the 7 Game Changers that Made the Difference Hardcover – Dec 6 2011

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Product Details

  • Hardcover: 288 pages
  • Publisher: McGraw-Hill Education; 1 edition (Dec 6 2011)
  • Language: English
  • ISBN-10: 0071775285
  • ISBN-13: 978-0071775281
  • Product Dimensions: 16 x 2.4 x 23.6 cm
  • Shipping Weight: 567 g
  • Average Customer Review: Be the first to review this item
  • Amazon Bestsellers Rank: #1,197,558 in Books (See Top 100 in Books)
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Product Description

About the Author

Karen Post is a branding/marketing authority and professional speaker known as The Branding Diva(r). She is also president of Brain Tattoo Branding, a company that provides strategic planning and creative services to build brands.

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Most Helpful Customer Reviews on Amazon.com (beta)

Amazon.com: HASH(0x9fb6bb10) out of 5 stars 19 reviews
3 of 3 people found the following review helpful
HASH(0x9fbf1bdc) out of 5 stars Advice All Brands Can Use Jan. 7 2012
By Bernard Borges - Published on Amazon.com
Format: Hardcover
I read a lot of marketing books. Even from some best selling authors, I read the same points over and over. Karen Post doesn't waste my time telling me what I already know about branding. Rather Karen shares months of meticulous research about brands that have experienced rock bottom and turned around.

Karen doesn't just tell their story, she outlines exactly how they pulled off their turnaround. And, she does that by explaining to the reader the process used by the brand so that we can apply those strategies.

No one wants to be a brand in trouble. But, the value of Karen Post's book is learning the lessons from those brands that have fallen and risen again. The insights she shares about each provides a valuable lesson that can even help a brand prevent or minimize damage when something does go awry.

This is a book all marketing consultants should read, as well as CMOs in mid and large brands. Celebrity brands will also be well served reading this book.

Big thumbs up from me for Brand Turnaround How Brands Gone Bad Returned to Glory.
3 of 3 people found the following review helpful
HASH(0x9fb79474) out of 5 stars What a must-have! Jan. 23 2012
By BaptisteH - Published on Amazon.com
Format: Hardcover Verified Purchase
Not only a must-read but truely a must-have for any business enthusiast, marketing oriented person or entrepreneur! I learnt how 35+ brands (whether they are companies, non-profit organisations, celebrities or locations) came back to the top after going through rough times. Among them : Kobe Bryant, Ford, the Red Cross, Mark Cuban, the city of Detroit, an many others. It's definitely a book worth the read for any person willing to build a sustainable brand or recover from a downturn
3 of 3 people found the following review helpful
HASH(0xa2dc8aac) out of 5 stars Brand Turnaround: How Brands Gone Bad Returned to Glory and the 7 Game Changers that Made a Difference Jan. 5 2012
By Caitlin - Published on Amazon.com
Format: Hardcover Verified Purchase
One of the best books I've read on branding.

Brand Turnaround is worth the read. It covers brands we all know (big businesses and people brands) and provides practical way to apply ideas, methods and strategies to any business.

Karen's style is not a bunch of jargon, but smart and straightforward useable advice.

I loved the book so much, I've given it as gifts.
4 of 5 people found the following review helpful
HASH(0x9fb7db40) out of 5 stars Strong Medicine for the Stricken Brand - Smart start for 2012 Jan. 5 2012
By Elizabeth - Published on Amazon.com
Format: Hardcover
Not only is Brand Turnaround a good read, it is a superior scholarly work. I commend it to the brand conscious professional. Karen Post provides a branding analysis that calls on historic examples to teach both fundamentals and advanced concepts for establishing and protecting the corporate or personal brand. I felt the "celebrity" examples of brand turnarounds (think Kobe and Martha) would help individual professionals working on professional distinction above any other self-branding book out there. The corporate turnaround stories are full of facts I had forgotten or never knew about what went wrong and wronger - and what worked to cure the stricken brand after a disaster hits. Whether for crisis management or day to day brand care, this book is valuable, insightful and downright entertaining.
2 of 2 people found the following review helpful
HASH(0x9fac1d44) out of 5 stars Finally a book that's speaks in layman's terms that we can relate to!! Jan. 5 2012
By Cathy - Published on Amazon.com
Format: Hardcover
I'm always hesitant to buy branding/marketing books because I normally can't get past the first chapter without losing interest. I started reading this book while flying to San Francisco to visit a client that ironically needed some help with their company image. This book is an easy read and it's obvious that the author is in touch with companies of all sizes. Bottom line, I LOVED IT, now if we could get other authors to write to the everyday company owners we might have more success stories.