Branding Yourself: How to Use Social Media to Invent or Reinvent Yourself Paperback – Dec 17 2010
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Praise for Branding Yourself
"Branding Yourself is a good beginner's guide on how to build an online presence using social networks and blogs that will turn you into a thought leader or expert or just get you a job."
–Dan Schawbel, #1 International Bestselling Author of Me 2.0
"The biggest problem most people have with embracing the power of online networking and personal brand building is they don't know where to start. Erik Deckers and Kyle Lacy take out the guesswork and roll the dice with platforms to find the right combination for you in this book. The book is a recipe for success...your success."
–Jason Falls, SocialMediaExplorer.com
“In this exceedingly useful book, Erik Deckers and Kyle Lacy provide step-by-step guidance for building and maintaining powerful personas. With wit, wisdom, and numerous expert tips, Branding Yourself is the new roadmap for navigating the sometimes complex world of personal branding. If your best marketing plan is you (and it is), then Branding Yourself should be your playbook.”
–Jay Baer, Coauthor of The NOW Revolution: 7 Shifts to Make Your Business Faster, Smarter, and More Social
"Our parents taught us to find a great job with benefits, put money toward retirement, buy a home, and work hard, and you'll reap the benefits. Our parents were wrong. The job market was downsized; the retirement account was ransacked; the house lost its value; and working hard has only put you in the unemployment line. Those who personally branded themselves were able to capitalize on the down-turned economy, and their businesses exploded. Erik Deckers and Kyle Lacy are providing you the blueprint for kicking off your brand and effectively leveraging online technologies to transform your future. [This book is] a must read."
–Douglas Karr, Founder of the Marketing Technology blog, CEO of DK New Media, and Author of Corporate Blogging for Dummies
"In an environment filled with philosophy, platitudes, and '30,000-foot views,' Erik Deckers and Kyle Lacy give us a refreshing how-to guide for actually doing something meaningful through social media. Here's a trustworthy book to help you (and me) take real action to leverage emerging tools to create customers and make them happy!"
–Trey Pennington, Entrepreneur, Story Prospector, Author of Spitball Marketing
About the Author
Erik Deckers is the co-owner and vice president of creative services of Professional Blog Service, a ghost blogging and social media agency. He has been blogging since 1997 and speaks widely on social media topics. He is also a newspaper columnist and award-winning playwright.
Kyle Lacy is founder and CEO of Brandswag, a digital marketing firm working with businesses large and small. His blog, KyleLacy.com, has been featured on The Wall Street Journal online and many other blogs. He is also constantly ranked in many top blog sites around the world, most recently AdAge 150.
Deckers and Lacy coauthored Twitter Marketing For Dummies.
Top Customer Reviews
No matter whether you work for someone else or own a business, it's important that your actions (including online content) reflect who you truly are and what you want others to know about you. Branding Yourself takes you through the process of defining your brand and then using social media to promote and strengthen that brand.
Branding Yourself is presented in a semi-informal way, almost as if the authors are tweeting and conversing online. It's a great example of real meaningful conversations that engage readers. I hope newbies take note. Far too often, when people are introduced to social media they try to strong-arm their way trying to reach as many people as possible but providing very little value. It's rather like those annoying guys at conferences who think that the aim is to get rid of a pile of business cards.
Most Helpful Customer Reviews on Amazon.com (beta)
Branding yourself is a neat book. It is written by two guys who decided they wanted to get better known, better thought of, and develop connections or relationships with people so they would not get pidgeon holed in one opportunity and be stuck there since they don't know all that many people. While it is great to brand yourself so you have something to promote, personally I am turned off by the term "branding." I like to think more in terms of focusing on something so you can ultimately be considered an expert or authority on what you do. Yes, this is branding, but it's also a strategy regarding how to go about making something successful whether it be a person, a business, or something else that can be marketed to make money.
The focus of this book is to help someone better promote THEMSELVES. However, most of what is discussed here is equally applicable to promoting a professional services firm or other similar small business. And much of what is discussed here can be adapted so the marketer of any small business can grow his or her company very well on a limited budget.
Probably the main reason I liked this book so much was the approach the authors took to present social media marketing to the reader. Social media marketing has been around for a while now, and if a book simply lists tools and techniques the social media marketer can use, then I don't rate such a book very highly when I review it these days. But when the book feels more like a case study as this one does, it is novel and definitely worth a read. Maybe in a few years it won't be considered such hot stuff, but today it's a pretty good book.
The only downer I'll include in this review is that I would have liked the book better if Chapter 6 on Facebook had been left out. I'm not a fan of Facebook. I think it is overrated as a marketing tool, and I don't think it really ads that much to a marketing effort. But it is a popular Web site and I suppose to leave it out of the discussion when talking about building an Internet Presence would be bad.
So if you want to promote yourself so you might find or get a better job, then this book is for you. If you are a professional services firm (solo practice), then this book is for you. If you are a small business owner and want to read a case study regarding marketing on the Internet, then this book is for you. Don't let the book's title scare you from reading it. It's about self promotion, but also about Internet Marketing in general. It's about how to use today's Internet resources to attract job opportunities and new business. 5 stars!
Erik and Kyle walk through the reasons self-promotion are important in today's job markets. From there they discuss how to set up Twitter, LinkedIn and Facebook accounts as well as the best ways to get started blogging. Then, using these as a starting point, they cover public speaking and writing for publications to enhance one's personal brand. Finally, all these techniques are put together to land a dream job.
With a wonderful sense of humor, Erik and Kyle weave a strategy for success. Each chapter is concluded with four case study examples that show how individuals can use the chapter's content to their advantage.
As an independent software entrepreneur, I must market myself to potential referrers and customers. This book is full of awesome tips, hints and tricks to maximize my time spent branding what I do.
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