Buy Used
CDN$ 0.33
+ CDN$ 6.49 shipping
Used: Very Good | Details
Condition: Used: Very Good
Comment: This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See more of our deals.
Have one to sell?
Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more
See all 2 images

Brilliant Marketing: What the best marketers know, do and say (2nd Edition) Paperback – Mar 19 2012

See all 5 formats and editions Hide other formats and editions
Amazon Price
New from Used from
Paperback, Mar 19 2012
CDN$ 102.35 CDN$ 0.32

There is a newer edition of this item:

Unlimited FREE Two-Day Shipping for Six Months When You Try Amazon Student
click to open popover

No Kindle device required. Download one of the Free Kindle apps to start reading Kindle books on your smartphone, tablet, and computer.

  • Apple
  • Android
  • Windows Phone
  • Android

To get the free app, enter your mobile phone number.

Product Details

  • Paperback: 336 pages
  • Publisher: FT Press; 2 edition (March 19 2012)
  • Language: English
  • ISBN-10: 0273768182
  • ISBN-13: 978-0273768180
  • Product Dimensions: 13.5 x 1.8 x 21.5 cm
  • Shipping Weight: 422 g
  • Average Customer Review: Be the first to review this item
  • Amazon Bestsellers Rank: #1,525,008 in Books (See Top 100 in Books)
  •  Would you like to update product info, give feedback on images, or tell us about a lower price?

  • See Complete Table of Contents

Product Description

From the Back Cover

This bestselling book on marketing gives you all the tricks of the trade.


You can't make people excited in what you're offering unless they know you exist. And to make your campaign a success, you must engage the customer with something they can't fail to notice, that interests them, that they like, that they want to know more of, and become a part of.


This new edition of Brilliant Marketing shows you just how to do all this. You'll find the skills, examples and attitudes to carry out the most outstanding and alluring campaigns around. And there's advice for new start-ups and smaller businesses where great marketing can catapult you to success.


Brilliant outcomes:

  • Learn what makes a real difference in marketing
  • Master strategy - from  planning to execution
  • Create a world-class brand
  • Build lasting relationships with your customers

‘Drink in the energy and wisdom of this book...then read it again. It's not about processes and procedures - it's actually about you!’ Rupert Maitland-Titterton, Head of Public Affairs, Nestle UK Ltd



About the Author

Richard Hall is Chairman of RH&A and Showcase Presentations Limited. He has written four books for Pearson, including Brilliant Presentation, Brilliant Business Creativity and The Secrets of Success at Work. His background is in marketing and advertising and he now specialises in executive mentoring, team building and strategic consulting.

Customer Reviews

There are no customer reviews yet.
5 star
4 star
3 star
2 star
1 star