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Building Findable Websites: Web Standards, SEO, and Beyond Paperback – Illustrated, Feb. 13 2008

4.2 out of 5 stars 15 ratings

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Product details

  • Publisher : New Riders; 1st edition (Feb. 13 2008)
  • Language : English
  • Paperback : 264 pages
  • ISBN-10 : 0321526287
  • ISBN-13 : 978-0321526281
  • Item weight : 448 g
  • Dimensions : 19.05 x 1.52 x 23.19 cm
  • Customer Reviews:
    4.2 out of 5 stars 15 ratings

Product description

From the Back Cover

This is not another SEO book written for marketing professionals. Between these covers you'll find practical advice and examples for people who build websites aiming to reach their target audience. Each chapter will introduce you to best practices and fresh perspectives on how to accomplish these simple, yet indispensable goals:
Help more people find your siteHelp users find content within your siteEncourage return visitsThe path this book travels through the villages of Web standards, accessibility, and contemporary technologies like Ajax, APIs, Flash, and microformats. You'll find the big ideas behind these technologies and real world examples, illustrating that you don't have to compromise the user experience to create search engine friendly, findable websites.
Although this book illuminates a broad range of findability strategies, one common theme pervades:
Web standards + compelling content = improved findability = more successful sites
You'll find even more findability guidance on the book's companion website (http: //buildingfindablewebsites.com) including 5 bonus chapters.

About the Author

Aarron Walter is a faculty member in the Interactive Media Design department at The Art Institute of Atlanta, teaching courses on a variety of topics including Findability, Dynamic Web Applications, and User-Centered Interface Design. When not teaching, Aarron also runs a one man design/development consultancy in Athens, GA, and writes articles for online publications such as SitePoint.com and DMXZone.com. He blogs, builds and shares things at http://aarronwalter.com

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4.2 out of 5 stars
4.2 out of 5
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Nelly C.
5.0 out of 5 stars Great book
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Kindle Customer
2.0 out of 5 stars Expert Required
Reviewed in the United Kingdom on August 10, 2009
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Nora Brown
5.0 out of 5 stars Excellent book full of practical, usable advice
Reviewed in the United States on September 23, 2009
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5.0 out of 5 stars A remarkably well-designed textbook.
Reviewed in the United States on July 10, 2010
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Guardian Destiny
5.0 out of 5 stars Great SEO and SEM Tips!
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