Building a StoryBrand: Clarify Your Message So Customers Will Listen Paperback – Oct. 10 2017
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About the Author
Donald Miller is the CEO of Business Made Simple, an online platform that teaches business professionals everything they need to know to grow a business and enhance their personal value on the open market. He is the host of the Business Made Simple podcast and is the author of several books, including the bestseller Building a StoryBrand. He lives and works in Nashville, Tennessee with his wife, Elizabeth.
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- Publisher : HarperCollins Leadership; ITPE edition (Oct. 10 2017)
- Language : English
- Paperback : 240 pages
- ISBN-10 : 1400201837
- ISBN-13 : 978-1400201839
- Item weight : 217 g
- Dimensions : 21.5 x 1.9 x 14 cm
- Best Sellers Rank: #1,963 in Books (See Top 100 in Books)
- Customer Reviews:
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Top reviews from Canada
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This is easily a 5/5 star book. However, I do think it is incomplete though. Why? Donald knows a LOT -- but the book doesn't entirely reflect that. Watch videos of him reviewing websites and/or working with others on one-liners and you will know what I mean.
Yes, we are the heroes of our own stories. But, because the focus of the book was on us entirely, I feel as if Donald missed the opportunity to really position himself as the guide that we need -- and I fear many readers will skip out on applying the knowledge in this book because of that.
If you watched the video of Donald reviewing people's websites, you'd know what I mean: only one person implemented Donald's suggestions. And the change (singular, not plural) she made was literally the smallest, most effortless change you could make.
It also starts off with false premises like "every great story is about survival." Having had the privilege to get a whole degree about stories, I'd say the only thing all great stories have in common is a beginning and an ending. Like most other marketing books I've read, this one's about turning plain communication into a gimmick.
I do have an issue with the examples of a movie script. It is totally irrelevant if you haven't watched any of the movies that the examples are pertaining to. It would be much better to provide examples from real life business and many of them.
This book clearly and concisely describes how to connect with your customers in your marketing approach, and provides a framework for tailoring its message to your own business. This book is priceless for entrepreneurs, and I'll use it as a guide for the rest of my career.
Thank you for changing the way I talk about my work!
Also - the book is super easy to read and will not take you very long. :)
Top reviews from other countries
However, this is where the book and his obvious marketing ploy at the often hapless reader falls apart. At the most crucial stage of the book he skimps on each of the five elements of the Road Map, all the time mentioning that there is more to be learned at his live conferences held periodically and also online. While it's OK to mention this option, it is over-bearing. Not only does it become over-bearing, but the last part of the book is intentionally short of implementation details as a way to draw the reader into wanting, or "needing" more to implement the book's overall strategy. It's clever. After just investing the time and energy to read the previous near 200 pages and being sold on how important the Story Brand is to marketing success, you have now been geared to actually want more to bring the circle, both learning, implementation and even emotionally - complete.
The next logical step is to check out his company online. This is where I balk again at Miller's strategy. His live courses are just under $2000 per person, but if that's not an option, including for me since I currently work in Southeast Asia, there's an online course option, which comes in at a whopping $1500. Worse yet, the price is not give on his well-crafted website but you have to "request" permission to apply for the course, then in an email the price is sent with another problematic notion, a 48-hour ticking clock to make the decision to buy the course. I just received notice that my 48 hour window of opportunity is closing - no thanks Mr. Miller.
Below is the email blast just received.
"This private invitation is only good for another 24 hours. If you're tired of wasting money on websites that don't work... If nothing is happening when you send your email campaigns...If your elevator pitches fall flat...The pain stops here.
If you haven't clarified your message, your current marketing is costing you money. You're pouring water in a leaky bucket.
There's a better way to talk about your products and services -- in a way that compels people listen and respond. StoryBrand helps you uncover it."
But what a minute, let's go back full circle, aren't these the reasons I bought the book in the first place? Do I really have to spend $1500 or more to learn about this since it’s supposed to be fully covered in the book? Also, as another reviewer just wrote, be warned you that if you sign up for the videos and forms you will be inundated with emails trying to sell you into his other programs. Be advised that there is an MLM component behind this book.
Explaining the story telling idea- it makes you more sensitive to the marketing around you which is great practice to interact with as it makes your own writing easier
The only really good example of anything in the book is the email nurture campaign. It doesn’t however explain the logistics ie do you do email 1-4 then start all over again or add them to a newsletter straight after? I’ve seen a lot of his advocates say that a newsletter is no good so what next? Just leave them hanging?
The book is very very good at explaining the underlying idea of building a story but it gives anything away on implementing it. It’s quite vague and I had to spend a lot of time research on the internet and found a lot of his “accredited brandscript creatives” have a slightly different perspective on the story telling idea when they give examples.
I’ve just bought his next book in the hope of being shown how to implement it and connect everything up as I am a one man band and am trying to make up a brand identity copy pack to give to my copywriter.
There was a few bits in there where he was trying to sell his master classes etc but I didn’t feel they were intrusive.
I'm surprised this is such a successful book.
I suggest these instead:
Start With Why
Made to Stick
Hey Whipple, Squeeze This.
And even Joe Sugarmans copywriting books are schlocky and tired by today's standards, he does know what he's talking about.