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The Business of Design: Balancing Creativity and Profitability (business and career guide to creating a successful design firm) Hardcover – Aug. 22 2011
| Keith Granet (Author) Find all the books, read about the author and more. See search results for this author |
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The Business of Design debunks the myth that business sense and creative talent are mutually exclusive, providing the necessary tools to create and run a thriving business. Keith Granet provides a comprehensive guide to running a design business, drawing on over thirty years of experience helping design professionals turn their passion into profit.
• Marketing and public relations
• Business and financial management
• Human resources
• Project Management
• Product Development
Granet explains in detail all aspects of business design, tailored to creative industries, from forming a business plan, to billing, to website design, to learning how to say no to projects. Charts and graphics illuminate each process for a visual audience.
Includes case studies and interviews with successful design practices. Each chapter is interwoven with stories and life lessons from Granet's work with over 400 design firms. Individual architects and designers who have made their mark share their experience in interviews, including John Merrill, A. Eugene Kohn, Victoria Hagan, and Richard Meier.
A vibrant and enticing look at the business side of design practice, this graphically beautiful book is a comprehensive and accessible guide to creating a successful design business.
- Print length208 pages
- LanguageEnglish
- PublisherPrinceton Architectural Press
- Publication dateAug. 22 2011
- Dimensions20.96 x 2.54 x 25.4 cm
- ISBN-101616890185
- ISBN-13978-1616890186
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Review
"Mr. Granet has become to decorators what Swifty Lazar was to screenwriters and starlets." --The New York Times
"Granet's book isn't about designing a room-- it's about designing a career-- or giving an existing one a better bottom line." --Veranda.com
"Keith Granet's new book The Business of Design is especially welcome... His Los Angeles company, Granet and Associates, provides management consultant services to some of the best-known architecture and interior design offices in the country." --AIArchitect.org
"The book is truly encyclopedic, offering advise and practical examples... Interviews with five eminently successful designers (including Interior Design Hall of Fame members Michael Graves, Victoria Hagan, and Richard Meier) join the nuts-and-bolts information." --Interior Design
"In an industry perceived more for its beauty than its money-making ability, Granet's book offers the first steps for designers and architects to start, as the title suggests, balancing creativity and profitability... The business advice he imparts could be applicable to any small-business owner." --USA Today
"A comprehensive and approachable guide to making a living while following your bliss... Filled with helpful (and attractive) illustrations and easy-to-follow advice tailored specifically to the needs of creative types." --Lonny magazine
"This is the definitive guide for those looking to start their own design firm. Aimed at a creative audience, the book dispels the idea that business acumen and design savvy are at odds. In it, Granet clearly outlines the steps and tools required to launch and run a successful design company, interwoven with case studies and interviews with more than 400 design firms and highly lauded architects. Readers of this tome appreciate the information that Granet imparts, which is especially valuable for budding designers or those about to launch a firm."
- Architectural Digest
About the Author
Product details
- Publisher : Princeton Architectural Press (Aug. 22 2011)
- Language : English
- Hardcover : 208 pages
- ISBN-10 : 1616890185
- ISBN-13 : 978-1616890186
- Item weight : 898 g
- Dimensions : 20.96 x 2.54 x 25.4 cm
- Best Sellers Rank: #412,429 in Books (See Top 100 in Books)
- #82 in Preservation of Art
- #89 in Architectural Planning
- #256 in Design History & Criticism
- Customer Reviews:
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About the author

Keith Granet formed Granet & Associates, Inc. in 1991 to support designers in running their practices as viable and profitable businesses by providing strategic, financial, and operational management services. Soon after the firm's formation, Granet was working with the leaders in the profession to manage their financial and operational needs. In 1994, with an interest in licensing their client's designs, Granet helped launch the most successful furniture line in the history of Baker furniture.
Known as the go-to firm for licensing and management consulting, Granet & Associates has serviced over 400 design firms to manage, develop and expand their brand positions. Keith Granet is the founder of the Designer Speakers Bureau and co-founder of the Design Leadership Summit, an annual event that attracts the top design professionals from across the nation.
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I would like a vol.2 with a more detailed focus on product/industrial design.
Minha única sugestão de melhoria: a versão digital merece imagens com maior definição.




