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The Business of Design: Balancing Creativity and Profitability (business and career guide to creating a successful design firm) Hardcover – Aug. 22 2011

4.6 out of 5 stars 185 ratings

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Hardcover, Aug. 22 2011
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The Business of Design: Balancing Creativity and Profitability
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Review

"Asking yourself what you would do for work if you didn't need money can help you choose a career. But keeping your business afloat requires financial savvy. In The Business of Design, Keith Granet interviews architects Michael Graves, A. Eugene Kohn, Richard Meier, and John Merrill to supplement his own years of business knowledge." -- Architect magazine

"Mr. Granet has become to decorators what Swifty Lazar was to screenwriters and starlets." --The New York Times

"Granet's book isn't about designing a room-- it's about designing a career-- or giving an existing one a better bottom line." --Veranda.com

"Keith Granet's new book The Business of Design is especially welcome... His Los Angeles company, Granet and Associates, provides management consultant services to some of the best-known architecture and interior design offices in the country." --AIArchitect.org

"The book is truly encyclopedic, offering advise and practical examples... Interviews with five eminently successful designers (including Interior Design Hall of Fame members Michael Graves, Victoria Hagan, and Richard Meier) join the nuts-and-bolts information." --Interior Design

"In an industry perceived more for its beauty than its money-making ability, Granet's book offers the first steps for designers and architects to start, as the title suggests, balancing creativity and profitability... The business advice he imparts could be applicable to any small-business owner." --USA Today

"A comprehensive and approachable guide to making a living while following your bliss... Filled with helpful (and attractive) illustrations and easy-to-follow advice tailored specifically to the needs of creative types." --Lonny magazine

"This is the definitive guide for those looking to start their own design firm. Aimed at a creative audience, the book dispels the idea that business acumen and design savvy are at odds. In it, Granet clearly outlines the steps and tools required to launch and run a successful design company, interwoven with case studies and interviews with more than 400 design firms and highly lauded architects. Readers of this tome appreciate the information that Granet imparts, which is especially valuable for budding designers or those about to launch a firm."
- Architectural Digest

About the Author

Keith Granet formed Granet & Associates to provide financial and operational management services to the design industry. Keith has over twenty years of experience working in the design industry beginning with the highly respected firm Gensler, where he was an associate reporting directly to Arthur Gensler. After leaving Gensler, he became the Director of Finance and Administration for a mid-sized San Diego based architectural firm. With the experience of both large (Gensler is the largest architectural firm in the country) and mid-size firms, Keith felt confident that he could offer a service that was lacking in the professional service industry: Financial and Operations Management. Granet & Associates was founded in 1991.

Product details

  • Publisher ‏ : ‎ Princeton Architectural Press (Aug. 22 2011)
  • Language ‏ : ‎ English
  • Hardcover ‏ : ‎ 208 pages
  • ISBN-10 ‏ : ‎ 1616890185
  • ISBN-13 ‏ : ‎ 978-1616890186
  • Item weight ‏ : ‎ 898 g
  • Dimensions ‏ : ‎ 20.96 x 2.54 x 25.4 cm
  • Customer Reviews:
    4.6 out of 5 stars 185 ratings

About the author

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Keith Granet formed Granet & Associates, Inc. in 1991 to support designers in running their practices as viable and profitable businesses by providing strategic, financial, and operational management services. Soon after the firm's formation, Granet was working with the leaders in the profession to manage their financial and operational needs. In 1994, with an interest in licensing their client's designs, Granet helped launch the most successful furniture line in the history of Baker furniture.

Known as the go-to firm for licensing and management consulting, Granet & Associates has serviced over 400 design firms to manage, develop and expand their brand positions. Keith Granet is the founder of the Designer Speakers Bureau and co-founder of the Design Leadership Summit, an annual event that attracts the top design professionals from across the nation.

Customer reviews

4.6 out of 5 stars
4.6 out of 5
185 global ratings

Top review from Canada

Reviewed in Canada on February 28, 2019
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Top reviews from other countries

Mario Alessiani
4.0 out of 5 stars Very good for just graduate designers
Reviewed in the United Kingdom on August 18, 2016
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thejaswini.
4.0 out of 5 stars Must buy
Reviewed in India on December 8, 2018
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Sundeep
5.0 out of 5 stars A very comprehensive book.
Reviewed in India on July 22, 2021
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Breno
4.0 out of 5 stars Insipirador
Reviewed in Brazil on May 28, 2014
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J A Vivek
5.0 out of 5 stars Good
Reviewed in India on April 29, 2021
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