BOOM: Marketing to the Ultimate Power Consumer -- The Baby-Boomer WomanSep 26 2006by Mary Brown and Carol Orsborn Ph.D.
The New Culture of Desire: 5 Radical New Strategies That Will Change Your Business and Your LifeOct 1 2002by Melinda Davis
Marketing to the Mindset of Boomers and Their Elders: Using Psychographics and More to Identify and Reach Your...Aug 2002by Carol M. Morgan and Doran J. Levy
The Maturing Marketplace: Buying Habits of Baby Boomers and Their ParentsApr 30 2000by Euehun Lee and Anil MathurCDN$ 170.44CDN$ 171.16Only 1 left in stock - order soon.More buying choicesAvailable for download now
Brandchild: Remarkable Insights Into the Minds of Today's Global Kids & Their Relationships with BrandsNov 1 2004by Martin Lindstrom and Patricia B. SeyboldNot in stock; order now and we'll deliver when availableMore buying choicesAvailable for download now
Creating Passion Brands: Getting to the Heart of BrandingJul 28 2005by Helen Edwards and Derek Day