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Small Business Marketing For Dummies Paperback – Feb 4 2005

4.0 out of 5 stars 7 customer reviews

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Product details

  • Paperback: 384 pages
  • Publisher: For Dummies; 2 edition (Feb. 4 2005)
  • Language: English
  • ISBN-10: 0764578391
  • ISBN-13: 978-0764578397
  • Product Dimensions: 18.8 x 2.2 x 23.4 cm
  • Shipping Weight: 567 g
  • Average Customer Review: 4.0 out of 5 stars 7 customer reviews
  • Amazon Bestsellers Rank: #870,359 in Books (See Top 100 in Books)
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Product description

From the Back Cover

Use the Internet to spread the word about your business

Harness the power of marketing and watch your business grow

If you want your small business to grow, you need a marketing strategy that works. But how do you get people to notice your business without spending a fortune? Packed with savvy tips for low-cost, high-impact campaigns, this friendly guide is your road map to a great marketing campaign, from ads and direct mail to public relations and the Internet.

Discover how to:

  • Develop the right marketing strategy
  • Establish your position and brand
  • Create effective advertising campaigns
  • Generate publicity and word-of-mouth
  • Maximize Internet marketing opportunities

About the Author

Barbara Findlay Schenck has been a marketing consultant for more than 20 years, with clients ranging from small businesses to Fortune 500 companies.

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