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Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers Paperback – Illustrated, July 13 2010
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From the Back Cover
Disruptive new business models are emblematic of our generation. Yet they remain poorly understood, even as they transform competitive landscapes across industries. Business Model Generation offers you powerful, simple, tested tools for understanding, designing, reworking, and implementing business models.
Business Model Generation is a practical, inspiring handbook for anyone striving to improve a business model - or craft a new one.
CHANGE THE WAY YOU THINK ABOUT BUSINESS MODELS
Business Model Generation will teach you powerful and practical innovation techniques used today by leading companies worldwide. You will learn how to systematically understand, design, and implement a new business model — or analyze and renovate an old one.
CO-CREATED BY 470 STRATEGY PRACTITIONERS
Business Model Generation practices what it preaches. Coauthored by 470 Business Model Canvas practitioners from forty-five countries, the book was financed and produced independently of the traditional publishing industry. It features a tightly integrated, visual, lie-flat design that enables immediate hands-on use.
DESIGNED FOR DOERS
Business Model Generation is for those ready to abandon outmoded thinking and embrace new, innovative models of value creation: executives, consultants, entrepreneurs — and leaders of all organizations.
About the Author
Yves Pigneur, PhD, (Lausanne, Switzerland; http://hecshost.unil.ch/ypigneur/) is a professor of business and head of the Information Systems Institute of the University of Lausanne, Switzerland. He has held visiting professorships at Georgia State University in Atlanta, Hong Kong University of Science and Technology, and University of British Columbia in Vancouver. Dr. Pigneur is the chairperson of several conferences (IFIP, ISDSS, AIM). His research has been published in over fifty books, refereed journals and conference proceedings.
From the Publisher
The Invincible Company is the latest book by Alex Osterwalder and Yves Pigneur, authors of the international bestselling Strategyzer book series and the minds behind some of the most innovative business model tools that have changed the way the world creates new products.
The Invincible Company decodes how some of the world’s most successful companies managed to build superior business models and reinvent themselves while others have failed.
Together with coauthors Frederic Etiemble and Alan Smith, Osterwalder and Pigneur draw on years of research and practice to reveal how companies such as Amazon, Ping An, Airbnb, Microsoft, and Logitech have been able to disrupt industries, turn themselves around, and build resilient organizations that are able to reinvent themselves constantly. The authors show how "the invincible company" is equally equipped to search and explore new opportunities to exploit and grow existing businesses.
New Tools in the Book
The book builds on a new tool, The Portfolio Map, that helps leaders of large and small companies manage a portfolio of new ideas and existing businesses simultaneously. The Map is completed with a suite of practical tools to reduce the risk and uncertainty of exploring new business opportunities.
Business Model Patterns
The content doesn’t stop there. The book outlines a library of 21 business model patterns that Invincible Companies use to compete beyond great products and services or to shift outmoded business models to superior ones. Discover the patterns and questions for leaders to improve your own business model.
Innovation Culture Readiness
The last section of the book helps you ask nine innovation culture readiness questions and learn what you need to do in order to implement an innovation culture.
The Three Characteristics of an Invincible Company
They Build a Capability for Constant Reinvention
Invincible Companies constantly reinvent themselves by exploring a portfolio of new business ideas to stay ahead of everybody else and beat disruption.
They Compete on Superior Business Models
Invincible Companies compete on superior business models, not just product, service, or technology.
They Transcend Industry Boundaries
Invincible Companies are increasingly able to transcend traditional industry boundaries.
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From the layout, to the content, examples and timelessness - This book is a New Classic!
This helped me expand my thinking and how to understand the market that I want to invest in .
Top international reviews
The format of the book is very engaging, very graphic, and very snappy and to the point. There has been a wealth of experience behind this book and nowadays there is a lot of evidence that this really works. I've drawn up numerous business plans in the past and they serve only one purpose, to raise money, and then they become scrap. "Planning is everything the plan is nothing" The business models you will develop using this methodology will become live and dynamic and provide real insight and validation that your company is on the right track and where you are going.
I have some criticisms about how easy it is to read and the fact that the content is more style over substance. For one thing, to create space for all the funky images, the words are in a small font. I was OK but I know that some people will struggle.
I like the idea of the one page Business Model Canvas which is described as "a shared language for describing, visualising, assessing and changing business models." It looks very useful to summarise your existing business model and for moving towards better ways to create, deliver and capture value.
The Business Model Generation Canvas has nine elements:
1 Customer segments
2 Value propositions
4 Customer relationships
5 Revenue streams
6 Key resources
7 Key activities
8 Key partnerships
9 Cost structure
As you can see, it is a tight summary of a business with a balance between external and internal factors.
Business models are important because they are the means to deliver your differentiation strategy. Without a coherent plan, any differentiation is likely to be shallow. Marketing hype may fool the customers into buying such a shallow differentiated product once but probably not again.
The exercise of filling in the Business Model Canvas will help you to focus on the few things of business model design that matter although you need to have thought through your differentiation strategy first.
Beyond the the Business Model canvas, I was disappointed. Because the book looks so different and special, I was expecting the content to match.
But it didn't. I thought it was pretty superficial.
It is a good introduction to thinking about business design although it assumes that's the answer you want rather than giving you a diagnostic to establish whether business design lies at the heart of your business issues.
I'd have liked to have seen more consideration of the value proposition and how it is different from competitors now and what they are likely to develop in the future. The authors have since written another book to address this issue but again, I was disappointed and only gave that book Three Stars.
This one however, overall and despite its flaws is an important book and the Business Model Canvas has become a popular tool.
Paul Simister, a business coach who helps business owners who are stuck, get unstuck.
This review first appeared on my Differentiate Your Business blog in August 2011.
It's generally a good book... unfortunately, let down by a silly faux pas. I recommend strongly that if you buy this book, you do not use the brainstorming exercise on page 145 as-is. You will appear unprofessional, lacking in awareness and, even worse, bereft of good judgement. I could not in all seriousness use an exercise called "The Silly Cow Exercise" in a professional setting, even if it was an all male group. I'm sure it has been conceived in naivety and the spirit of 'good fun'. This may well misfire should you try to use it, however.
I've written to the publishers to suggest they review this before any reprint.
I've also not yet progressed beyond this page, so don't know if anything else unusable awaits me. Otherwise, it's a good book... pages 1 - 144 that is
Book is actually designed like a reference book and not a one time read.
The font its written in is a bit smaller than i am used to, but over all a solid one to own.
I recently finished my undergraduate degree in International Business and still find the book to have taught me new concepts and most importantly a more structured approach to business model generation and innovation.
In conclusion, if you want to innovate within your company or create a business from scratch, this book will be a good investment.
Louise Prunty - Author of 'How to become an award winning business - in 7 steps'
How To Become An Award Winning Business in 7 Steps: 1
Where I felt that it added most value was in terms of the practical side: for example, using Post Its, having a story that shows the customer's perspective, etc. I will definitely use these aspects in the near future.
Overall, I would recommend, albeit that it is not a 5-star review.