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Buyology: Truth and Lies About Why We Buy Paperback – Feb. 2 2010

4.4 out of 5 stars 461 ratings

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Frequently bought together

  • Buyology: Truth and Lies About Why We Buy
  • +
  • Why We Buy: The Science of Shopping--Updated and Revised for the Internet, the Global Consumer, and Beyond
  • +
  • influence: The Psychology of Persuasion
Total price: CDN$58.76
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Product details

  • Publisher : Currency; Reprint edition (Feb. 2 2010)
  • Language : English
  • Paperback : 272 pages
  • ISBN-10 : 0385523890
  • ISBN-13 : 978-0385523899
  • Item Weight : 231 g
  • Dimensions : 13.21 x 1.78 x 20.32 cm
  • Customer Reviews:
    4.4 out of 5 stars 461 ratings

Product description


"A page-turner"Newsweek

" Lindstrom dishes up results, alongside a buffet of past research, with clear writing and deft reasoning." Fast Company

“Lindstrom … has an encyclopedic knowledge of advertising history and an abundance of real-world business experience” The Washington Post

“Martin Lindstrom, the boy wonder of branding, tells that the future of shopping is all in the mind”—The Sunday Times (UK)

“Shatters conventional wisdom”—CNBC

"Brings together a great many strands of research to build a fascinating case. The writing is snappy and the book’s a page turner"BBC Focus Magazine

“Lindstrom's research should be of interest to any company launching a new product or brand.”USA Today

“When someone tells you that a book is a "page-turner," you probably think of the latest top-list best-seller. Now you'll think of Buyology….Pick up a copy of this book and get one of those highlighting thingamajiggies before you fix your ad budget for the new year. "Buyology" is definitely money well-spent.”—The Eagle Tribune

“An entertaining and informative tome”The Seattle Examiner

“Why do rational people act irrationally? Written like a fast paced detective novel, Buyology unveils what neuromarketers know about our decision making so we can buy and sell more insightfully."—Dr. Mehmet C Oz Professor of Surgery, Columbia University, and author of YOU -The Owner’s Manual

“Move over Tipping Point and Made to Stick because there’s a new book in town: Buyology. This book lights the way for smart marketers and entrepreneurs.”—Guy Kawasaki, Author of The Art of the Start

"Martin Lindstrom is one of branding's most original thinkers"—Robert A. Eckert, CEO & Chairman, Mattel, Inc.

“Lindstrom takes us on a fascinating journey inside the consumer brain. Why do we make the decisions we do? Surprising and eye opening, Buyology is a must for anyone conducting a marketing campaign.”Ori Brafman, bestselling author of Sway

"Full of intriguing stories on how the brain, brands and emotions drive consumer choice. Martin Lindstrom’s brilliant blending of marketing and neuroscience supplies us with a deeper understanding of the dynamic, largely unconscious forces that shape our  decision making. One reading of this book and you will look at consumer and producer behavior in an entirely new light.”
—Philip Kotler, Ph.D., S. C. Johnson & Son Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University

"A riveting read. Challenging, exciting, provocative, clever, and, even more importantly, useful!"—Andrew Robertson, CEO & President, BBDO Worldwide

About the Author

MARTIN LINDSTROM was voted by Time Magazine as one of the world's most influential people of 2009 for this work on neuromarketing. As one of the world's most respected marketing gurus with a global audience of over a million people, Lindstrom spends 300 days on the road every year, advising top executives of companies including McDonald's Corporation, Procter & Gamble, Nestlé, Microsoft, The Walt Disney Company and GlaxoSmithKline. He has been featured in The Washington Post, USA TODAY, Fast Company, and more. His previous book, BRANDsense, was acclaimed by the Wall Street Journal as one of the ten best marketing books ever published.

Customer reviews

4.4 out of 5 stars
4.4 out of 5
461 global ratings
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Top reviews from Canada

Reviewed in Canada on April 8, 2018
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Reviewed in Canada on August 7, 2018
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Reviewed in Canada on June 25, 2016
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Reviewed in Canada on June 26, 2017
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Reviewed in Canada on August 17, 2017
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Reviewed in Canada on December 19, 2020
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Reviewed in Canada on July 28, 2009
7 people found this helpful
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Reviewed in Canada on September 24, 2009

Top reviews from other countries

2.0 out of 5 stars Some valid insights but definitely does not deliver on the 'how everything we believe on why we buy is wrong' promise
Reviewed in the United Kingdom on March 3, 2010
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11 people found this helpful
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5.0 out of 5 stars Brilliant book!
Reviewed in the United Kingdom on February 29, 2016
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5.0 out of 5 stars Wake up people we're just numbers
Reviewed in the United Kingdom on June 18, 2018
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3.0 out of 5 stars How everything we believe about why we buy is wrong? Well perhaps some things.
Reviewed in the United Kingdom on April 14, 2014
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One person found this helpful
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Fergus McClelland
5.0 out of 5 stars Excellent read and research
Reviewed in the United Kingdom on September 10, 2019
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