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Peter Shankman

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Can We Do That?!: Outrageous PR Stunts That Work -- And Why Your Company Needs Them Paperback – Illustrated, Dec 5 2006

by Peter Shankman (Author)

4.3 27 ratings

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This fun and friendly book looks at real-life PR stunts that will blow your mind and inspire you to develop innovative and creative ways to get your company noticed. PR guru Peter Shankman chronicles the most ridiculous, outrageous, and possibly crazy PR stunts of all time―explaining why some work and others don’t. This is a funny, insightful guide to winning the PR game.

From the Inside Flap

What would you do to get your business noticed?

Every day consumers are bombarded with advertising and public relations messages. With so many companies competing for limited consumer dollars, how can you get your company's message out? Sometimes, a successful PR stunt is just what the doctor ordered! Can We Do That?! looks at real-life PR stunts that will blow your mind and inspire you to think nontraditionally and find new and creative ways to get your company noticed.

PR Guru Peter Shankman chronicles some of the most ridiculous, outrageous, and possibly crazy PR stunts of all time. Wading through the silliness to get to the root of why some stunts work and some don't, Shankman offers a funny and insightful look at what it takes to win the game of PR. You'll learn how and why:

A stolen Yoo-Hoo truck became a promotional and media relations coup
RegisterFree.com's "Free Hour" promotion was so successful it virtually shut down Internet access on the East Coast for nine hours
More than 100 CEOs, dot.com workers, and media figures jumped out of a plane in the name of brand visibility
A small yarn shop in upstate New York caught on with hip city dwellers interested in eating their sweaters
And more outrageous ideas!

Shankman looks at these and many more case studies and provides the historical background and follow-up needed to fully gauge their success. But most important, Can We Do That?! shows you how to develop effective PR campaigns on your own. Getting noticed is no easy task, especially for small businesses. This handy guide to guerrilla PR explores the tactics and stunts that workand shows you how to apply them to your own business without busting your budget.

From the Back Cover

What would you do to get your business noticed?

Every day consumers are bombarded with advertising and public relations messages. With so many companies competing for limited consumer dollars, how can you get your company's message out? Sometimes, a successful PR stunt is just what the doctor ordered! Can We Do That?! looks at real-life PR stunts that will blow your mind and inspire you to think nontraditionally and find new and creative ways to get your company noticed.

PR Guru Peter Shankman chronicles some of the most ridiculous, outrageous, and possibly crazy PR stunts of all time. Wading through the silliness to get to the root of why some stunts work and some don't, Shankman offers a funny and insightful look at what it takes to win the game of PR. You'll learn how and why:

A stolen Yoo-Hoo truck became a promotional and media relations coup
RegisterFree.com's "Free Hour" promotion was so successful it virtually shut down Internet access on the East Coast for nine hours
More than 100 CEOs, dot.com workers, and media figures jumped out of a plane in the name of brand visibility
A small yarn shop in upstate New York caught on with hip city dwellers interested in eating their sweaters
And more outrageous ideas!

Shankman looks at these and many more case studies and provides the historical background and follow-up needed to fully gauge their success. But most important, Can We Do That?! shows you how to develop effective PR campaigns on your own. Getting noticed is no easy task, especially for small businesses. This handy guide to guerrilla PR explores the tactics and stunts that workand shows you how to apply them to your own business without busting your budget.

About the Author

Peter Shankman is the CEO of The Geek Factory, Inc., a marketing and PR strategy firm, whose clients have included Snapple Beverage Group, Napster, and the Discovery Channel. He is also CEO of AirTroductions, the Internet's first in-flight dating and networking service. He lives in New York and frequently speaks at trade shows and conferences on PR, marketing, and creativity.

ISBN-10

047004392X
ISBN-13

978-0470043929
Edition

1st
Publisher

Wiley
Publication date

Dec 5 2006
Language

English
Dimensions

15.55 x 1.6 x 22.9 cm
Print length

224 pages
See all details

Product details

Publisher ‏ : ‎ Wiley; 1st edition (Dec 5 2006)
Language ‏ : ‎ English
Paperback ‏ : ‎ 224 pages
ISBN-10 ‏ : ‎ 047004392X
ISBN-13 ‏ : ‎ 978-0470043929
Item weight ‏ : ‎ 275 g
Dimensions ‏ : ‎ 15.55 x 1.6 x 22.9 cm

Best Sellers Rank: #1,903,971 in Books (See Top 100 in Books)
- #629 in Business Public Relations
- #687 in Public Relations (Books)
- #308,858 in Textbooks

Customer Reviews:
4.3 27 ratings

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Peter Shankman

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Peter Shankman is a spectacular example of what happens when you find the best traits of ADHD and work really hard to make them benefit you.

Diagnosed at seven years old with “sit down, you’re disrupting the class” disease, Peter wasn’t formally diagnosed with ADHD until his mid-30s. By that time, however, he’d started and sold two companies and realized that all the differences that formerly labeled him as a troublemaker were actually his greatest assets. After Peter sold his third company, (Help a Reporter Out,) he decided to focus on really understanding this “faster brain” of his, and learning exactly what it could do. From that, the "Faster Than Normal" podcast and bestselling book of the same name were born. Since then, Peter has written numerous best-selling books and “Faster than Normal” is the Internet's #1 podcast on ADHD.

In 2022, Peter joined BluShark Digital and Price Benowitz LLP as a futurist – someone whose specialty is to systematically explore predictions and possibilities about the future of a company and its industry. Peter helps the agency and firm innovate to better serve their clients as both companies continue to grow upward. More information about his work as a futurist can be found at https://blusharkdigital.com/our-team/peter-shankman/.

Peter believes that everyone has gifts, potential, and abilities far beyond what society has deemed “normal,” and strives to help bring those gifts to life in as many people as he can through his podcast, books, online videos, and countless worldwide speaking appearances. He can be found at @petershankman on all of the socials, and at www.shankman.com.

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Duncan Matheson

not what I expected, but in many ways exceeded expectations

Reviewed in Canada on November 19, 2007

I expected this book to be made up of a lot of examples of outrageous PR stunts. But rather, it is a short list of stunts the author's own company developed and delivered. They are presented though with a great amount of detail and as such, the book is full of tips and suggestions, not to mention inspiration for others involved in PR. Peter has a generosity of spirit that comes across in a book that is cleverly written to make it an entertaining and enjoyable read. It was not what I expected, but in many ways it was more. I never met Peter, but we used to belong to the same listserv of PR folks, and I admired him back then for some of what he did before starting his firm. Unfortunately, his Titanic tee-shirt coup isn't mentioned in his book. Perhaps when he does the sequel.

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Van Harden

Can we do that. Book

Reviewed in the United States on June 30, 2023

Verified Purchase

Perfect. Entrapenurial son loved it.

T.K.

Ça ne vaut pas une simple recherche sur internet.

Reviewed in France on August 11, 2021

Verified Purchase

Il y a très peu d’exemples concrets, et les exemples concrets qu’il évoque, il les fait traîner sur plusieurs pages et ce ne sont pas des exemples qui sont vraiment passionnants. En cherchant “PR Stunts” sur internet, on peut trouver plein d’exemples tous plus fous et inspirants les uns que les autres.
Avant d’évoquer les quelques actions de “PR Stunts” qu’il a mises en place, il raconte beaucoup de choses inutiles sur les relations publiques (beaucoup de choses pleines de bons sentiments : « si c’est intéressant, les journalistes liront votre CP », mais pas très réalistes.).
À la fin aussi, plein de blabla inutile. Vraiment pas terrible. Ça ne vaut clairement pas une recherche sur internet.

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Mark Ruzomberka

Don't Hate the Player Hate the Game.

Reviewed in the United States on May 14, 2009

Verified Purchase

I think the quote on page 141 best describes this book: "Don't hate the player hate the game". If you go into this book with your mind made up about PR you will not get much out of reading the book.

On an episode of "My boys" about facebook Brando said "Just because you post funny videos on facebook it doesn't make you funny". This quote sums up why I gave this book a three star rating. There were a few very good stories, however, the author seemed to aggregate all the ideas from other sources. He did not seem to have any spectacular ideas of his own that stood out after reading the book all the way through. PR is all about aggregation, so it works in this case. Getting the right people in the right place at the right time to get covered by the right media outlets really is the PR game.

The definition of PR vs. Advertising as it pertains to picking up a woman in a bar, was priceless. All in all it was a quick read and did have some good ideas but ends up being just one guys take on his career thus far in PR.

3 people found this helpful

W. Terry Whalin

Stuck in a Rut with your PR? This Book Will Stir Your Creativity

Reviewed in the United States on April 26, 2009

Verified Purchase

This book is loaded with ideas and creative energy about how some outrageous PR stunts were created then executed. The book is a quick read yet loaded with solid information for every reader.

In particular I like the summary sections at the end of each chapter simply called "Take Away" or "What We Learned From This Chapter." While many of these lessons are basic commonsense, such logic seems to often go out the window when dealing with the media. Peter Shankman gives straightforward advice in his book. I recommend it.

One person found this helpful

Catherine Garnett

Yes, We Can Do That

Reviewed in the United States on October 4, 2010

Verified Purchase

Can We Do That? How many times have we been in a meeting and someone comes up with a seemingly outrageous idea that is tossed out with almost no consideration because it's just too outrageous to actually execute... After reading this book, you won't be so quick to dismiss the "outrageous" idea - they can be some of the best ideas ever, or at least lead to a great idea. In a world full of reality shows and crazy stunts, sometimes you have to be a little over-the-top to get attention. This book is a guide for coming up with ideas and executing them to get the kind of attention businesses want and need to build awareness and generate revenue. While this book may seem a little "light" for experienced PR professionals, if you're trying to come up with publicity ideas for your business that will differentiate you from the crowd, this book can be a good starting point. One caveat: This book was written several years ago before blogging and Facebook and social media became mainstream tools. I'd love to see an updated book with ideas from Peter Shankman about how social media has impacted what they do and some of their experiences using it to promote their clients and events.

One person found this helpful

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