Canadian PR for the Real World Paperback – Jan. 14 2014
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- Item Weight : 540 g
- Paperback : 432 pages
- ISBN-10 : 0132154803
- ISBN-13 : 978-0132154802
- Dimensions : 17.78 x 1.91 x 23.5 cm
- Publisher : Pearson Canada; 1st edition (Jan. 14 2014)
- Language: : English
- Best Sellers Rank: #77,620 in Books (See Top 100 in Books)
- Customer Reviews:
About the Author
Maryse Cardin is a PR practitioner and university lecturer. She teaches at Capilano University’s School of Communication. Before falling in love with teaching, she was the co-founder of the award-winning agency, Turtle & Hare Creative. Maryse has worked on PR campaigns in Asia, Europe, and North America for a multitude of non-profit and corporate clients. She lived for several years in Tokyo where she worked for the Japanese partner of the Worldcom Group, a consortium of PR agencies worldwide. Maryse has a BA in journalism from Concordia University and earned her Masters degree in Mass Communications from University of Leicester.
Kylie McMullan is an Instructor of Public Relations for Simon Fraser University’s Continuing Studies Certificate Program. Though she has a strong passion for teaching, Kylie also continues to practice public relations for a Fortune 500 company. Kylie has a strong background in public relations and marketing, stemming from her experience both client side, at Johnson & Johnson and Nature’s Path Organic Foods, and in agency, working on accounts for clients such as Celestial Seasonnings, Happy Planet Juice, Bootlegger, and Sandman Hotels. She also sat on the Board of the Vancouver Chapter of the Canadian Public Relations Society for four years and was the editor of their member newsletter. Kylie has a Masters of Business Administration from Simon Fraser University.
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It was written by these two very accomplished Canadian ladies that have a vast knowledge about PR in North America. Definitely recommend.