Career Distinction: Stand Out by Building Your Brand Hardcover – Jun 11 2007
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From the Inside Flap
As a professional, your reputation is your most valuable career asset. Whether you're climbing the ladder at your current company or seeking a new job, in today's fast-paced work environment, you must proactively and continuously position yourself for success. Your credibility, visibility, personality, and personal style all make up your brand. Build and nurture your personal brand and you'll make yourself a must-have, can't-fail professionaland you'll do it without having to be someone you're not.
Career Distinction outlines the proven personal branding process and provides case studies of successful professionals that will help you not only survive, but thrive, in today's dynamic and ultracompetitive workplace. You'll learn to manage your brand with innovative tools that enable you to differentiate yourself and stand out from your peers.
In this definitive step-by-step guide, career and personal brand management experts Arruda and Dixson show you how to:
Brand yourself for career success
Determine how others perceive you
Develop your unique value proposition
Define your target audience
Tell your brand story
Express yourself clearly and consistently
Build and manage your online identity
Stay on-message and on-brand every day
Increase your "career karma"
The increasing pace of change in the business world gives you less time than ever to make your professional mark. Career Distinction demonstrates how to express who you are and the value you bring to your organizationbranding you as an indispensable, memorable, and unique professional. Success takes more than just hard work; brand yourself and watch your career soar.
From the Back Cover
Praise for Career Distinction
"Hands down, this book is the bible on branding for your career!"
Susan Britton Whitcomb, author of Job Search Magic
"As a professional resume writer and career coach, I have extolled the concept of personal branding for my clients for years. Now, for the first time ever, I have an outstanding resource to recommendCareer Distinction by William Arruda and Kirsten Dixson. This book details the concept of personal branding in a magnificent and easy-to-digest presentation that is a must-buy for every serious job seeker."
Wendy S. Enelow, CCM, MRW, JCTC, CPRW Executive Director of the Career Masters Institute
"Arruda and Dixson are widely respected in the global career coaching community as gurus who not only teach but live the personal branding model, and their expertise and passion show through on every page of this practical, indispensable book. I highly recommend it to all who want to distinguish themselves from the competition."
L. Michelle Tullier, PhD, Vice President of Right Management and author of The Unofficial Guide to Landing a Job
Top Customer Reviews
Personal branding is fast becoming THE tool to manage your career, assist your job search or help you grow your small business - this book addresses the first two groups very well, but for the entrepreneur there is a lot of content that is not so relevant or requires adaptation.
Arruda has spent a number of years building this process in to an accepted global standard through his own company and certified personal brand strategists around the world (many of whom are listed in the back of the book). Dixson adds to the richness of the book by incorporating her on line brand experience to cover the increasingly important area of existing on the web.
This is certainly the most up to date and comprehensive personal branding books out there currently, that address' how to recognise, define and build your personal brand for career and/or job search success.
The book also comes with a downloadable workbook with extra exercises and access to the highly popular 360 personal brand assessment - an invaluable opportunity to gather others perceptions of your brand (although be warned you need to be quick to get results back and printed in the 15 days you have access).
All in all a well written and constructed guide for the savvy, self driven professional who is looking to have greater control over their career or looking for some actions that will make them stand out in the job market.
I would highly recommend this book to high school students, fresh graduates and young professionals. As well as anyone who want to make a difference in their life with style.
Imran M. Ismail
Most Helpful Customer Reviews on Amazon.com (beta)
tough job market.
As an executive coach, I use Career Distinction's fabulous branding process of Extract (chapters 4-7), Express (chapters 8-11) and Exude (chapters 12-14) with all of my clients.
Here's what Carlos, one of my executive clients in Minneapolis, MN says about his experience with Career Distinction's 3-step branding process: "I have a much clearer view of what I do, how I do it, and why it works for me. Instead of just being successful professionally and making money, I have a much better understanding of how to attain fulfillment, happiness, and balance. Today my work is still a fundamental part of my life but is no longer the center of my life. My branding statement is: `A passionate, multicultural, and enterprising leader who recognizes and seizes opportunities, exhibits savvy in relating to others, and achieves dramatic results by orchestrating, negotiating, and closing win-win deals.' And, my tagline is `Strategy-Orchestration-Negotiation.'"
How do you make sure you are doing all the right things, look deep inside yourself and write a list of what makes you the strong, vibrant individual you are and develop your own brand of self. You are the best you anyone could be so make sure you are conveying that with strength to solve problems, opportunities to be part of a team, communicate as well as you listen, consistently display how invaluable you are to your employer.
Design a website that highlights your achievements talking about your empowered state of mind, start a blog that makes your digital presence known without involving yourself in drama, understand your work environment is a display of your personality, and always dress for success. Make others notice you by creating a mission statement that sums of your positive believes and can do attitude, everyone should notice the good around you.
Want to be a great person embrace your mistakes, want to be a thoughtful human being celebrate your little victories, want to get noticed by others look inside and make sure all your great attributes are on display every day.
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