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Career Distinction: Stand Out by Building Your Brand Hardcover – Jun 11 2007

4.3 out of 5 stars 3 customer reviews

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Product Details

  • Hardcover: 224 pages
  • Publisher: Wiley; 1 edition (June 11 2007)
  • Language: English
  • ISBN-10: 0470128186
  • ISBN-13: 978-0470128183
  • Product Dimensions: 16 x 2.1 x 23.6 cm
  • Shipping Weight: 363 g
  • Average Customer Review: 4.3 out of 5 stars 3 customer reviews
  • Amazon Bestsellers Rank: #139,072 in Books (See Top 100 in Books)
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Product Description

From the Inside Flap

As a professional, your reputation is your most valuable career asset. Whether you're climbing the ladder at your current company or seeking a new job, in today's fast-paced work environment, you must proactively and continuously position yourself for success. Your credibility, visibility, personality, and personal style all make up your brand. Build and nurture your personal brand and you'll make yourself a must-have, can't-fail professional—and you'll do it without having to be someone you're not.

Career Distinction outlines the proven personal branding process and provides case studies of successful professionals that will help you not only survive, but thrive, in today's dynamic and ultracompetitive workplace. You'll learn to manage your brand with innovative tools that enable you to differentiate yourself and stand out from your peers.

In this definitive step-by-step guide, career and personal brand management experts Arruda and Dixson show you how to:

  • Brand yourself for career success

  • Determine how others perceive you

  • Develop your unique value proposition

  • Define your target audience

  • Tell your brand story

  • Express yourself clearly and consistently

  • Build and manage your online identity

  • Stay on-message and on-brand every day

  • Increase your "career karma"

The increasing pace of change in the business world gives you less time than ever to make your professional mark. Career Distinction demonstrates how to express who you are and the value you bring to your organization—branding you as an indispensable, memorable, and unique professional. Success takes more than just hard work; brand yourself and watch your career soar.

From the Back Cover

Praise for Career Distinction

"Hands down, this book is the bible on branding for your career!"
— Susan Britton Whitcomb, author of Job Search Magic

"As a professional resume writer and career coach, I have extolled the concept of personal branding for my clients for years. Now, for the first time ever, I have an outstanding resource to recommend—Career Distinction by William Arruda and Kirsten Dixson. This book details the concept of personal branding in a magnificent and easy-to-digest presentation that is a must-buy for every serious job seeker."
— Wendy S. Enelow, CCM, MRW, JCTC, CPRW Executive Director of the Career Masters Institute

"Arruda and Dixson are widely respected in the global career coaching community as gurus who not only teach but live the personal branding model, and their expertise and passion show through on every page of this practical, indispensable book. I highly recommend it to all who want to distinguish themselves from the competition."
— L. Michelle Tullier, PhD, Vice President of Right Management and author of The Unofficial Guide to Landing a Job

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Customer Reviews

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Top Customer Reviews

Format: Hardcover
Its 10 years ago this summer that Tom Peters first coined the phrase - personal branding' in his Fast Company article the Brand Called You -and its been a long time coming - a book that finally takes you through a proven process.

Personal branding is fast becoming THE tool to manage your career, assist your job search or help you grow your small business - this book addresses the first two groups very well, but for the entrepreneur there is a lot of content that is not so relevant or requires adaptation.

Arruda has spent a number of years building this process in to an accepted global standard through his own company and certified personal brand strategists around the world (many of whom are listed in the back of the book). Dixson adds to the richness of the book by incorporating her on line brand experience to cover the increasingly important area of existing on the web.

This is certainly the most up to date and comprehensive personal branding books out there currently, that address' how to recognise, define and build your personal brand for career and/or job search success.

The book also comes with a downloadable workbook with extra exercises and access to the highly popular 360 personal brand assessment - an invaluable opportunity to gather others perceptions of your brand (although be warned you need to be quick to get results back and printed in the 15 days you have access).

All in all a well written and constructed guide for the savvy, self driven professional who is looking to have greater control over their career or looking for some actions that will make them stand out in the job market.
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Format: Hardcover
In summary this book STANDS OUT in personal branding literature. Its content is simple, straight forward and easily comprehensible. In just three steps anyone can build a unique and distinct image/brand for him or her self. To achieve distinction you just need some motivation, commitment and believe that you can make a difference in not only your life but in other peoples lives as well.

I would highly recommend this book to high school students, fresh graduates and young professionals. As well as anyone who want to make a difference in their life with style.

Imran M. Ismail
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Format: Hardcover Verified Purchase
It is a Christmas gift for my son, I'll be giving it to him the Christmas gift on Dec. 25
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Most Helpful Customer Reviews on Amazon.com (beta)

Amazon.com: HASH(0xb3bfef6c) out of 5 stars 75 reviews
28 of 31 people found the following review helpful
HASH(0xb3a799cc) out of 5 stars A great book for improving your brand and career prospects May 30 2007
By Manager from New Jersey - Published on Amazon.com
Format: Hardcover
I've been contemplating switching jobs and industries. A friend recommended this book to me and I just finished it. This book will change the way you think about yourself and how to approach your career. In a world where employers can "google" any prospect, everyone needs to think about their career identity as they climb the corporate ladder. This book allows you to create and control your business identity and will teach you how to : brand yourself, build your online business identity; create your own story and goals. A must read for anyone looking for a new job-- or improving the way their current employer views them.
6 of 6 people found the following review helpful
HASH(0xb3a79a20) out of 5 stars It's what they think that counts April 19 2010
By Roxanne Kichar - Published on Amazon.com
Format: Hardcover Verified Purchase
This book was very informative and helped me shift from my last "job title" to a more deeper understanding of my unique value to an organization. This knowledge about myself improved with each chapter. You can download a free workbook which serves as a great self-coaching tool with well-designed written exercises. I completed this workbook and appreciated having this as I read the book. The book is well organized and easy to follow. The 360 tool is a nice offer..very interesting activity to discover how other people view your talents and attributes. I used to do similiar 360 processes when I coached senior managers. However, I wasen't able to get it done in the 15 day time limit. You can retake for a minimal fee of $15...You can also conduct an informal "360" of your attributes by asking friends and colleagues. The three "C's" clarity,consistency, and constancy are what you need to be when you "show up" to your target audience or customer. These concepts are reinforced throughout the book and are very useful when you are designing your business cards, networking, or preparing for a job interview. I recommend all job seekers to design their personal branding as they prepare to compete in this very
tough job market.
17 of 21 people found the following review helpful
HASH(0xb3a79cfc) out of 5 stars Branding for Executives June 3 2007
By Nancy Branton - Published on Amazon.com
Format: Hardcover
This is a must read book for all executives! Personal branding takes executives to a higher level where they are projecting an authentic, unique, compelling brand that sets them apart from the competition.

As an executive coach, I use Career Distinction's fabulous branding process of Extract (chapters 4-7), Express (chapters 8-11) and Exude (chapters 12-14) with all of my clients.

Here's what Carlos, one of my executive clients in Minneapolis, MN says about his experience with Career Distinction's 3-step branding process: "I have a much clearer view of what I do, how I do it, and why it works for me. Instead of just being successful professionally and making money, I have a much better understanding of how to attain fulfillment, happiness, and balance. Today my work is still a fundamental part of my life but is no longer the center of my life. My branding statement is: `A passionate, multicultural, and enterprising leader who recognizes and seizes opportunities, exhibits savvy in relating to others, and achieves dramatic results by orchestrating, negotiating, and closing win-win deals.' And, my tagline is `Strategy-Orchestration-Negotiation.'"
15 of 20 people found the following review helpful
HASH(0xb3a7e234) out of 5 stars THE instruction manual for building a satisfying and successful career today. June 22 2007
By Deb Dib - Published on Amazon.com
Format: Hardcover Verified Purchase
Career Distinction is really the bible of career branding for today's increasingly portable worker. I love the focus on proactivity -- and the step-by-step instructions on how to build a brand presence in one's niche (and how to niche!) Understanding and leveraging personal branding and value is going to be the difference between panic and power in today's job market -- where stability is gone and we're more likely to become serial freelancers than long-term hires. And heck, it lets us have more fun at work because the clarity of branding gives us a great shot at getting hired to do what we love to do, with people we love to do it with. Not bad!
2 of 2 people found the following review helpful
HASH(0xb3a79ae0) out of 5 stars You are the best you anyone could be so make sure you are ... Oct. 9 2014
By Mary Gramlich - Published on Amazon.com
Format: Hardcover
When we speak on the phone, talk to a person at the office, send an email, or even walk outside your home you project the type of person you are. What you are saying either positively or negatively to the world will leave that person with an everlasting impression, what does that say about you? You have but a few seconds to make hit the mark and you have to set your objective to make sure the communication coming from you to everyone else is what you want to be perceived as in a positive manner. You need to make sure your sense of self confidence comes through, a winning attitude, and reinforce your strength which empowers you and others.

How do you make sure you are doing all the right things, look deep inside yourself and write a list of what makes you the strong, vibrant individual you are and develop your own brand of self. You are the best you anyone could be so make sure you are conveying that with strength to solve problems, opportunities to be part of a team, communicate as well as you listen, consistently display how invaluable you are to your employer.

Design a website that highlights your achievements talking about your empowered state of mind, start a blog that makes your digital presence known without involving yourself in drama, understand your work environment is a display of your personality, and always dress for success. Make others notice you by creating a mission statement that sums of your positive believes and can do attitude, everyone should notice the good around you.

Want to be a great person embrace your mistakes, want to be a thoughtful human being celebrate your little victories, want to get noticed by others look inside and make sure all your great attributes are on display every day.


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