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From Cliche to Archetype Hardcover – Oct 1 2011

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Product Details

  • Hardcover: 171 pages
  • Publisher: Gingko Pr Inc (Oct. 1 2011)
  • Language: English
  • ISBN-10: 1584230665
  • ISBN-13: 978-1584230663
  • Product Dimensions: 20 x 2.4 x 19.8 cm
  • Shipping Weight: 590 g
  • Average Customer Review: Be the first to review this item
  • Amazon Bestsellers Rank: #420,174 in Books (See Top 100 in Books)
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Most Helpful Customer Reviews on (beta) 4.0 out of 5 stars 1 review
5 of 5 people found the following review helpful
4.0 out of 5 stars New edition, same table of contents Jan. 11 2012
By Ray Daly - Published on
Format: Hardcover Verified Purchase
These comments are to note some differences from the original. I was one of the few that bought the original when it was published.

Gingko Press deserves praise for reissuing this book with such a pleasant and elegant layout. It is very true to the first edition with a few additions. A 5 star effort.

They kept the same alphabetical order of the "chapters" of the book so the "Table of Contents" is near the end of the book (under T). Except, the "Notes on Sources" was moved into the alpha order instead of being at the end of the book.

One addition is that each chapter in the new edition includes an editor's note. There are three additions at the end: Acknowledgements, Fundamentals and an Index of Names. Fundamentals is short definitions of 10 terms that are important to understand McLuhan's work.

Terrence Gordon opens the book with a four page Editor's Introduction about cliche and archetype. Then he discusses various quotes in the book. This is more than a quick read, so no review of this introduction is yet appropriate from me.

I rated the book four stars because even with the reissue, this is not the best introduction to McLuhan nor is it his best work. However, this book is very relevant to the study of McLuhan's Laws of Media. So if you've read other McLuhan books, especially the Laws of Media, you will find this new edition of interest.