From Cliche to Archetype Hardcover – Oct 1 2011
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About the Author
Marshall McLuhan (1911 - 1980) was honoured for his achievemnets by institutions and governments across Europe and North America. His books have been published in more than a dozen languages and continue to sell throughout the world.
Most Helpful Customer Reviews on Amazon.com (beta)
Gingko Press deserves praise for reissuing this book with such a pleasant and elegant layout. It is very true to the first edition with a few additions. A 5 star effort.
They kept the same alphabetical order of the "chapters" of the book so the "Table of Contents" is near the end of the book (under T). Except, the "Notes on Sources" was moved into the alpha order instead of being at the end of the book.
One addition is that each chapter in the new edition includes an editor's note. There are three additions at the end: Acknowledgements, Fundamentals and an Index of Names. Fundamentals is short definitions of 10 terms that are important to understand McLuhan's work.
Terrence Gordon opens the book with a four page Editor's Introduction about cliche and archetype. Then he discusses various quotes in the book. This is more than a quick read, so no review of this introduction is yet appropriate from me.
I rated the book four stars because even with the reissue, this is not the best introduction to McLuhan nor is it his best work. However, this book is very relevant to the study of McLuhan's Laws of Media. So if you've read other McLuhan books, especially the Laws of Media, you will find this new edition of interest.