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Coaching that Counts Paperback – Dec 14 2004
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"Coaching That Counts is filled with compelling insights on leadership coaching and how to manage this powerful development process to deliver strategic value. A must read for anyone involved in coaching."
-- Ken Blanchard, co-author of The One Minute Manager® and Customer Mania!
"What a powerful piece of work! Coaching That Counts makes a significant contribution to the field of coaching and to the organizations that use coaching services. Every coach and corporate executive needs to study this book carefully."
-- Cheryl Richardson, author of Take Time for Your Life, Life Makeovers, and Stand Up for Your Life
"Companies today are demanding that international coaching firms provide evidence that coaching is valuable and impacting the bottom line. I found that Coaching That Counts provides a framework for how to approach large coaching engagements systematically so clients see the value in coaching. This book is a must have for anyone providing coaching services to large organizations."
-- Barbara Singer, Vice President of Executive Coaching, Global Lore International Institute, USA
"The Andersons' book of data and practices illuminates how pivotal coaching can be in taking organizations and individuals to their next
level of performance, and beyond."
--Dr. Barbara Walton, MCC, President of the International Coach Federation, USA
"In the three years since we conducted an ROI study on coaching, the benefits revealed by the study have proven to be strategic and sustainable."
-- Cindy Dauss, Leadership Development, Nortel Networks, USA
"Coaching That Counts belongs on the shelf of every professional coach and leader who cares about the sustainable development of people.
The Andersons portray the impressive results of the marriage between coaching and research by using the data and real life examples of case studies that never fail to ask and answer the relevant questions.
Coaching That Counts leaves the reader with a deeper understanding of why coaching is of value, what needs to happen for coaching to produce results, the value of an empirically based model for coaching and even how to measure the ROI of coaching. This is truly a book that counts."
-- Nadjeschda Hebenstreit, President of the ICF , Germany, Founder of TheSuccessClub for Solopreneurs
"This book is a must for anyone who is introducing coaching into an organization or managing a coaching initiative."
-- Ross McLelland, Managing Director, Pacific Consulting Resources Pty Ltd, Australia
"Learning about the three lynchpins for Coaching That Counts is a must for business and Human Resources leaders who are working to make coaching an essential element of their global leadership development capability."
-- Stephan H. Oberli, CEO and President SHO Resource Group GmbH, Switzerland
"This book addresses the three key aspects of a successful executive coaching engagement: the art of coaching, the art of managing coaching initiatives and the art of evaluating coaching results. Coaching That Counts is a wellspring of inspiring insights and powerful tools for internal and external coaches around the world.
-- Giovanna D'Alessio, Chief Executive Coach of Life Coach Lab srl, Italy
"This book is a must read for coaches who are interested in working within organizations, program managers of organizational coaching initiatives, and Chief Learning Officers who need to be able to articulate the value of executive coaching to key stakeholders."
-- Vernita Parker-Wilkins, Executive Development Learning Manager, Booz Allen Hamilton, USA
A complete approach to effective organizational coachingSee all Product description
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Most helpful customer reviews on Amazon.com
Written without the mystical "make a commitment and the universe will cooperate" thesis that informs much of the coaching literature, Anderson has created a reasonable cause and effect model for executive coaching that explicitly allows you the coach to justify your fees not merely on the basis of the personal growth of the client, but on the financial results that growth will produce in his/her business or place of employment. It's one of the three or four best works on coaching into business.
This book is less of a how-to-coach book and more of a how-to-measure the ROI of coaching. I highly recommend it and will have my consultants at Strategy Meets Performance read it.
Dr. Sherry Nooravi
Many fine books have been written separately on the topics of executive coaching and organizational development and learning. What sets "Coaching That Counts" apart is how it expertly combines the two topics seamlessly in a clear, readable and immediately useful format.
The husband-wife team of Diana and Merrill Anderson share generously their 30 plus years of combined expertise and insights in their roles as executive coach, corporate leader and organizational researcher.
The authors are pioneers in their respective fields. Diana is a superb and gifted executive and leadership coach and one of the first Master Certified Coaches with the International Coaching Federation (ICF). Merrill has contributed foundational and pivotal research-models for measuring return on investment (ROI) impact for training and coaching initiatives.
The book is divided into two parts. The first half describes in detail a comprehensive and provocative coaching model, called "Leading With Insight". The model describes 4 coaching quadrants: Reflective, Emotional, Intuitive and Inspirational. Each key coaching quadrant is expertly described first conceptually and then through case study presentations.
The second half of the book details very useful quantitative and qualitative ROI approaches for measuring coaching impact. Additionally excellent chapters are also included focusing on key steps, considerations and insights for conceptualizing, initiating and measuring large scale organizational change-coaching programs.
Of particular interest in the Leading with Insight model is the authors' observation that most current coaching work focuses on the first 2 quadrants, which asks the questions, What do I need to do now? and What am I made of? The authors explain that most ROI impact however occurs in Quadrant III and IV, which focuses on Organizational Alignment and Original Action. They share that less than 50% of coaching relationships currently evolve beyond Quadrant II, but that 70% of return on investment derives from gains in Quadrant III and IV. This has enormous implications for future executive coaching focus and pay-off.
In summary, this book is a call to action, challenging the reader to work deeper within themselves and with their clients to achieve broader, more impactful coaching outcomes and execute more accurate and measurable Coaching ROI analysis.
The authors clearly demonstrate (through empirical data and anecdotal stories) that the key for any successful coaching initiative is to link the objectives of coaching to the strategic goals of the organization. The book is organized to support this insight and opens with a thorough discussion of a client-driven coaching model that delivers lasting change. The second part of Coaching That Count focuses on how to harness the value of coaching at the individual level and direct that value to produce tangible results to the business. The third part of this book provides a complete understanding of how to develop evaluations that clearly link coaching initiatives to business goals, including how to demonstrate ROI.
Coaching That Counts provides both a blueprint and the tools for building, executing and evaluating a successful coaching initiative.
I highly recommend this book!