QR Codes Kill Kittens: How to Alienate Customers, Dishearten Employees, and Drive Your Business into the Ground Hardcover – Oct 7 2013
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From the Inside Flap
The kittens are counting on you.
If you knew that your terrible business decisions could cost a kitten its life, would you still do it? Of course not. No one wants to hurt a kitten, and no one wants to damage their own business through easily avoidable mistakes. But the trick is knowing which things are the wrong things to do.
Experts are constantly telling us how to improve our businesses. Hundreds of books on the market are filled with advice from these experts. But how can you filter out all of the bad advice, misinformation, and misuse of business tools that's waiting for you out there? None of us needs another list of what we should be doing. QR Codes Kill Kittens tells you what not to dowith advice that's easy to digest on mistakes that are easy to avoid.
It's like a picture book for the fed-up.
Using real-life examples from human resources, marketing, branding, networking (in person and online), public relations, and customer service, QR Codes Kill Kittens offers tips and guidance on how to prevent slip-ups such as:
- Using QR codes, and other bright and shiny technologies, because you can, and not because you should
- Insulting, ignoring, and generally avoiding those "pesky" customers
- Trying to profit from world events, disasters, and other self-interested social media practices
- Thinking we can automate authenticity
- Focusing on what's next, instead of working on fixing what you're doing now
- And so many more cringe-worthy errors in judgment
It doesn't do you any good to do a few things right and a lot of things wrong. Find out what not to do. If reading this book saves just one kitten's life, it's worth it.
From the Back Cover
Testimonials that no one has said. Ever.
"I'm pumped that this brand forces me to use a technology I don't understand!"
"Scanning that QR code led me to a non-mobile site. Hot-diggity! Let the zoom and scroll begin!"
"That QR code on the company car makes me think that brand is forward-thinking and hip!"
"That QR code on your site, that takes me back to your site, enriched my web experience and made my AOL membership fee worth it!"See all Product Description
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Top Customer Reviews
Scott's humour is abundant, real and appropriate.
The book was formatted to feature a screen capture or photo on each page, illustrating a marketing ploy that went horribly wrong, often to the company's ignorance or late discovery. I nodded in recognition of the "kiosk circle of shun", so named to describe kiosks shaped like squares, often found in the middle of walking corridors in malls. These are ostensibly four-sided counters, where customers can be greeted in all directions. The "kiosk circle of shun" however describes the unfortunate situation customers encounter when all of the kiosk's employees have their backs to the public, and they are engaged in a conversation among themselves. Nothing has sent a clearer message to me that a company doesn't want my business than the "kiosk circle of shun".
Stratten also offers advice to presenters, who risk losing their audience by what they put on screen.Read more ›
Most recent customer reviews
This book was quick and easy to read (due to the abundance of pictures). It effectively communicated the blunders and outright failures of some companies and their desperate... Read morePublished 6 months ago by Captain Canuck
Like his sense of humour and cut to the chase style. After telling many people about this book, they all stopped using QR codes because they realized they had no idea how to... Read morePublished 18 months ago by ThinkingOutLoud
Really good book. That's funny, but I wish it could go deeper in explanation.Published 23 months ago by Patrice Loiselle
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