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QR Codes Kill Kittens: How to Alienate Customers, Dishearten Employees, and Drive Your Business into the Ground Hardcover – Oct 7 2013

4.5 out of 5 stars 11 customer reviews

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Product Details

  • Hardcover: 208 pages
  • Publisher: Wiley (Oct. 7 2013)
  • Language: English
  • ISBN-10: 1118732758
  • ISBN-13: 978-1118732755
  • Product Dimensions: 13.5 x 1.8 x 18.5 cm
  • Shipping Weight: 358 g
  • Average Customer Review: 4.5 out of 5 stars 11 customer reviews
  • Amazon Bestsellers Rank: #56,852 in Books (See Top 100 in Books)
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Product Description

From the Inside Flap

The kittens are counting on you.

If you knew that your terrible business decisions could cost a kitten its life, would you still do it? Of course not. No one wants to hurt a kitten, and no one wants to damage their own business through easily avoidable mistakes. But the trick is knowing which things are the wrong things to do.

Experts are constantly telling us how to improve our businesses. Hundreds of books on the market are filled with advice from these experts. But how can you filter out all of the bad advice, misinformation, and misuse of business tools that's waiting for you out there? None of us needs another list of what we should be doing. QR Codes Kill Kittens tells you what not to do—with advice that's easy to digest on mistakes that are easy to avoid.

It's like a picture book for the fed-up.

Using real-life examples from human resources, marketing, branding, networking (in person and online), public relations, and customer service, QR Codes Kill Kittens offers tips and guidance on how to prevent slip-ups such as:

  • Using QR codes, and other bright and shiny technologies, because you can, and not because you should
  • Insulting, ignoring, and generally avoiding those "pesky" customers
  • Trying to profit from world events, disasters, and other self-interested social media practices
  • Thinking we can automate authenticity
  • Focusing on what's next, instead of working on fixing what you're doing now
  • And so many more cringe-worthy errors in judgment

It doesn't do you any good to do a few things right and a lot of things wrong. Find out what not to do. If reading this book saves just one kitten's life, it's worth it.

From the Back Cover

Testimonials that no one has said. Ever.

"I'm pumped that this brand forces me to use a technology I don't understand!"

"Scanning that QR code led me to a non-mobile site. Hot-diggity! Let the zoom and scroll begin!"

"That QR code on the company car makes me think that brand is forward-thinking and hip!"

"That QR code on your site, that takes me back to your site, enriched my web experience and made my AOL membership fee worth it!"

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Top Customer Reviews

Format: Hardcover Verified Purchase
I found this book to be fun and informative and a really easy read. The author uses a lot of sources and credits all of them for their effort. It is a good book to quickly see different things that companies do right and wrong with social media. Enjoy.
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Format: Hardcover Verified Purchase
It's a quick read, it's a book of illustrations and accompanying commentary. Presented in the way it is, it's a real wake up call to just how inane some marketing programs are. It shows the lack of planning, foresight, and to be quite frank, stupidity of some of the animals called humans in the marketing field.

Scott's humour is abundant, real and appropriate.
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Format: Hardcover
QR Codes Kill Kittens: How to Alienate Customers, Dishearten Employees, and Drive Your Business into the Ground by Scott Stratten is a small book outlining pitfalls of information technology in modern marketing. Its title is based on the QR (quick response) code that seems to be applied, more often than not thoughtlessly, to every advertisement--or even to individual bananas, as Stratten shows. The author maintains by the title that QR codes do not work. The enhanced features QR codes supposedly provide are rarely exploited. One should not link a QR code back to a company's website, for example. Stratten regularly tested codes to discover that far too many of them led to dead links. Stratten wrote this book to tell us "what not to do--with advice that's easy to digest on mistakes that are easy to avoid" and QR codes are the number one marketing mistake.

The book was formatted to feature a screen capture or photo on each page, illustrating a marketing ploy that went horribly wrong, often to the company's ignorance or late discovery. I nodded in recognition of the "kiosk circle of shun", so named to describe kiosks shaped like squares, often found in the middle of walking corridors in malls. These are ostensibly four-sided counters, where customers can be greeted in all directions. The "kiosk circle of shun" however describes the unfortunate situation customers encounter when all of the kiosk's employees have their backs to the public, and they are engaged in a conversation among themselves. Nothing has sent a clearer message to me that a company doesn't want my business than the "kiosk circle of shun".

Stratten also offers advice to presenters, who risk losing their audience by what they put on screen.
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Format: Hardcover Verified Purchase
Scott Stratten illustrates throughout this book how too many people are doing it wrong. By doing that he helps provide pointers and tips on how to improve your social presence.
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Format: Hardcover Verified Purchase
This book made me laugh out loud, and seriously reconsider my own use of links and generally how I approach social media. I <3 Scott Stratten.
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Format: Hardcover Verified Purchase
A fun way to learn about the to-dos and what not to do for effective marketing.
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