Collaborative Communities Hardcover – Jan 2001
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From Publishers Weekly
Simply and logically, the authors argue that all companiesAespecially small onesAmust partner with other firms to satisfy customer needs and thereby thrive. Schuman, professor at Bentley College; Twombly, a CPA/consultant; and Rottenberg thoroughly explain how to create alliances with suppliers and other firms, and walk managers through the steps. Concise and insightful chapter summaries enhance this valuable primer. (June)
Copyright 2001 Reed Business Information, Inc.
"Collaboration between customers and companies is now the name of the game and it's what Collaborative Communities is all about." -- --Patricia B. Seybold, Author, Customers.com, The Customer Revolution,
"Collaborative Communities illuminates an emerging pattern of business development fundamental to success in the networked economy." -- --Joseph Morone, President, Bentley College
"Collaborative Communities provides deep insight into the implications of technology on business models in the 21st century. A great read." -- --George Conrades, Chairman and CEO, Akamai Technologies, Inc.
"Running a customer-oriented business as described in Collaborative Communities is the basis for our success." -- --Eliot Tatelman, President, Jordan's Furniture, a division of Berkshire Hathaway
"Smart companies know the future belongs to companies that choreograph their relationships with customers to maximize share of wallet." -- --Seth Godin, Author, Unleashing the Ideavirus and Permission Marketing
Top Customer Reviews
In the Preface, Shuman first acknowledges the "conventional wisdom" that if a given business is based on a good idea and that idea is effectively implemented, the business will succeed. Then he rejects it: "In reality, no matter how good a business idea is, no matter how well the idea is implemented, as soon as you open your doors for business [literally or virtually], you will find your business has to change -- not just minor adjustments and small shifts in marketing or product design but radical [italics] change." Shuman then asserts that what he calls "The Rhythm of Business™" (TROB) is the most reliable process by which to develop and grow successful businesses of every size and type, not just today but yesterday and tomorrow. (The Rhythm of Business is the title of Shuman's previous book.Read more ›
Well organized book, I think the end of chapter summaries really save you time. Solid bibliographical references make it easy to get more from practical examples included in each chapter.
You will not be disappointed with the wealth of insight available if you are willing to read past "the most profound implications of the rapid shift." The authors are very enthusiastic in their language, but the underlying message is powerful.
I enjoy business books that you can read in a couple of hours but that still have plenty of substance. COLLABORATIVE COMMUNITIES fills that bill. It details how business models have changed along with the growth of technology and believes that for the foreseeable future COLLABORATIVE COMMUNITIES are the way to go. If you are interested in insights into strategic timing, information infrastructures and how to build a profitable collaborative community, this book is an excellent choice.
Most recent customer reviews
"I read a lot of business books and COLLABORATIVE COMMUNITIES is the best I've read this year. It combines philosophy and practicality in an easily digestible manner. Read morePublished on July 5 2001 by Sonja Ali
Collaborative Communities presents a business case that is truly revolutionary, but it is written in such a way as to make it seem intuitive. Read morePublished on June 29 2001
The customer is king. The authors would modify that adage with "The Customer is a partner." Rather than holding onto the old ideology of seperation and rugged... Read morePublished on June 29 2001
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