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Collaborative Communities Hardcover – Jan 2001

4.9 out of 5 stars 8 customer reviews

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Product Details

  • Hardcover: 224 pages
  • Publisher: Dearborn Trade Pub (January 2001)
  • Language: English
  • ISBN-10: 0793144353
  • ISBN-13: 978-0793144358
  • Product Dimensions: 23.4 x 15.8 x 2.1 cm
  • Shipping Weight: 494 g
  • Average Customer Review: 4.9 out of 5 stars 8 customer reviews
  • Amazon Bestsellers Rank: #3,644,654 in Books (See Top 100 in Books)
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Product Description

From Publishers Weekly

Simply and logically, the authors argue that all companiesAespecially small onesAmust partner with other firms to satisfy customer needs and thereby thrive. Schuman, professor at Bentley College; Twombly, a CPA/consultant; and Rottenberg thoroughly explain how to create alliances with suppliers and other firms, and walk managers through the steps. Concise and insightful chapter summaries enhance this valuable primer. (June)
Copyright 2001 Reed Business Information, Inc.


"Collaboration between customers and companies is now the name of the game and it's what Collaborative Communities is all about." -- --Patricia B. Seybold, Author,, The Customer Revolution,

"Collaborative Communities illuminates an emerging pattern of business development fundamental to success in the networked economy." -- --Joseph Morone, President, Bentley College

"Collaborative Communities provides deep insight into the implications of technology on business models in the 21st century. A great read." -- --George Conrades, Chairman and CEO, Akamai Technologies, Inc.

"Running a customer-oriented business as described in Collaborative Communities is the basis for our success." -- --Eliot Tatelman, President, Jordan's Furniture, a division of Berkshire Hathaway

"Smart companies know the future belongs to companies that choreograph their relationships with customers to maximize share of wallet." -- --Seth Godin, Author, Unleashing the Ideavirus and Permission Marketing

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Customer Reviews

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Top Customer Reviews

By Robert Morris HALL OF FAMETOP 10 REVIEWER on July 10 2001
Format: Hardcover
Many years ago, I read a book by Wilson S. McWilliams (The Idea of Fraternity in America) in which he provided a broad yet probing analysis of how and why Americans have formed and then sustained various kinds of groups. The groups' structure and purposes vary: military, commercial, religious, political, economic, social, athletic, etc. Most groups emerge as a result of what might be viewed as enlightened self-interest. Our nation's motto ("E pluribus unum") correctly suggests one of the basic principles of Colonial solidarity. McWilliams' concept of "fraternity" is quite similar to Shuman and Twombly's concept of "community" even as the two books written by these authors, obviously, also have a different structure as well as different purposes.
In the Preface, Shuman first acknowledges the "conventional wisdom" that if a given business is based on a good idea and that idea is effectively implemented, the business will succeed. Then he rejects it: "In reality, no matter how good a business idea is, no matter how well the idea is implemented, as soon as you open your doors for business [literally or virtually], you will find your business has to change -- not just minor adjustments and small shifts in marketing or product design but radical [italics] change." Shuman then asserts that what he calls "The Rhythm of Business™" (TROB) is the most reliable process by which to develop and grow successful businesses of every size and type, not just today but yesterday and tomorrow. (The Rhythm of Business is the title of Shuman's previous book.
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Format: Hardcover
This book, Collaborative Communities, adds significant value to your understanding of bringing together multiple organizations to serve the all the desires of a certain customer segment. It puts your business in a facilitators role the definitely extends a huge competitive advantage.
Well organized book, I think the end of chapter summaries really save you time. Solid bibliographical references make it easy to get more from practical examples included in each chapter.
You will not be disappointed with the wealth of insight available if you are willing to read past "the most profound implications of the rapid shift." The authors are very enthusiastic in their language, but the underlying message is powerful.
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Format: Hardcover
As an entrepreneur, my time is precious and I rarely read all the articles and books on my "to do" list. However, since I knew the authors professionally, I decided to pull this book to the top of the pile. I'm very glad I did.
I enjoy business books that you can read in a couple of hours but that still have plenty of substance. COLLABORATIVE COMMUNITIES fills that bill. It details how business models have changed along with the growth of technology and believes that for the foreseeable future COLLABORATIVE COMMUNITIES are the way to go. If you are interested in insights into strategic timing, information infrastructures and how to build a profitable collaborative community, this book is an excellent choice.
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Format: Hardcover
Collaboration is a popular business buzzword but I haven't found many who can describe clearly how to make it work. This book is like a light in a dark room. It makes the process clear. It goes into a detailed history of how the evolution of technology has increased the power of the consumer to the point where it takes a collaboration of companies connected by the Internet to define, produce and deliver the right products at the right price. The book answered a lot of questions for me. I am looking forward to the sequel. I highly recommend this book! Buy it.
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