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Community Building on the Web: Secret Strategies for Successful Online Communities Paperback – April 5 2000

4.6 4.6 out of 5 stars 50 ratings

Product description

From Amazon

There's been a marked shift in the philosophy of developing successful Web sites. The technologies (HTML, JavaScript, JavaServer Pages) no longer occupy center stage. Rather, functional objectives and the communities that grow up around them seem to be the main ingredient in Web site success. In her carefully reasoned and well-written Community Building on the Web, Amy Jo Kim explains why communities form and grow. More importantly, she shows (with references to many examples) how you can make your site a catalyst for community growth--and profit in the process. From marketing schemes like Amazon.com's Associates program to The Motley Fool's system of rating members' bulletin-board postings, this book covers all the popular strategies for bringing people in and retaining them.

Nine core strategies form the foundation of Kim's recommendations for site builders, serving as the organizational backbone of this book. The strategies generally make sense, and they seem to apply to all kinds of communities, cyber and otherwise. (One advocates the establishment of regular events around which community life can organize itself.) Some parts of Kim's message may seem like common sense, but such a coherent discussion of what defines a community and how it can be made to thrive is still helpful.

Read this book to help crystallize your thinking about community building, and to review strategies that work for real sites already. --David Wall

Topics covered: Strategies for designing Web sites around the needs of particular groups of people, attracting those people to your site, and motivating them to return frequently. Community identification, member profiling, community leadership, and organization (of information, time, and relationships) all receive ample coverage.

From Library Journal

The Internet has never been about finding information as much as it has been about finding people who created the information. Kim, designer of web communities for America Online and Adobe, has written a book that will suit everyone from the beginner to the CEO wishing to bring people together, understand a community, create roles for community members, and provide leadership; for all libraries.
Copyright 2000 Reed Business Information, Inc.

Product details

  • Publisher ‏ : ‎ Peachpit Press; 1st edition (April 5 2000)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 352 pages
  • ISBN-10 ‏ : ‎ 0201874849
  • ISBN-13 ‏ : ‎ 978-0201874846
  • Item weight ‏ : ‎ 582 g
  • Dimensions ‏ : ‎ 18.42 x 1.91 x 23.5 cm
  • Customer Reviews:
    4.6 4.6 out of 5 stars 50 ratings

About the author

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Named by Fortune as one of the top 10 influential women in games, Amy Jo Kim is a social

game designer, community architect, and startup coach. Her design credits include Rock

Band, The Sims, eBay, Netflix, Covet Fashion, nytimes.com, Ultima Online, Happify and

Pley. She pioneered the idea of applying game design to digital services, and is known for

her book, Community Building on the Web (Peachpit, 2000). She holds a PhD in Behavioral

Neuroscience from the University of Washington and a BA in Experimental Psychology.

Amy Jo is passionate about helping entrepreneurs innovate faster and smarter; she teaches

Game Thinking at Stanford University and is an adjunct professor of Game Design at the

USC School of Cinematic Arts.

Customer reviews

4.6 out of 5 stars
4.6 out of 5
50 global ratings

Top reviews from Canada

Reviewed in Canada on February 16, 2015
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Reviewed in Canada on May 4, 2000
#1 HALL OF FAME
Reviewed in Canada on September 12, 2000

Top reviews from other countries

Shane
5.0 out of 5 stars Fantastic
Reviewed in the United States on January 18, 2023
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FMS / OMF e.V. - N. Sautter
5.0 out of 5 stars wonderful book - even years after the (r)evolutions
Reviewed in Germany on June 28, 2021
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Nancy White
5.0 out of 5 stars Applies across the board with good, practical advice
Reviewed in the United States on June 20, 2000
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7 people found this helpful
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Mr Yannig Roth
4.0 out of 5 stars One of the first books to talk about web community management
Reviewed in the United States on February 26, 2013
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5 people found this helpful
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E. Lichtman
5.0 out of 5 stars Best book by far for online community building
Reviewed in the United States on June 7, 2001
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20 people found this helpful
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