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Competition Demystified: A Radically Simplified Approach to Business Strategy Paperback – Aug. 28 2007

4.5 out of 5 stars 96 ratings

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  • Competition Demystified: A Radically Simplified Approach to Business Strategy
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Product details

  • Paperback : 416 pages
  • ISBN-10 : 9781591841807
  • Item Weight : 386 g
  • ISBN-13 : 978-1591841807
  • Product Dimensions : 13.92 x 2.34 x 21.26 cm
  • Publisher : Portfolio (Aug. 28 2007)
  • Language: : English
  • ASIN : 1591841801
  • Customer Reviews:
    4.5 out of 5 stars 96 ratings

Product description

Review

?In the best of the strategy books now or soon to be in stores, [Greenwald] has proposed a fairly straightforward way to think about strategy that makes the subject substantially simpler.?
?"The New York Times"

?Case studies and sharp analysis make this a book worth pondering. . . . They make a compelling case.?
?"BusinessWeek"

?A truly fabulous read.?
?MarketingSherpa.com

?"Competition Demystified" is a brilliant challenge to Michael Porter's "Competitive Strategy".?
?Sylvia Nasar

"Superb, with a deft balance between theory and case studies that offer fascinating explanations of strategic adventures by prominent companies"
?"The Toronto Globe and Mail"



aIn the best of the strategy books now or soon to be in stores, [Greenwald] has proposed a fairly straightforward way to think about strategy that makes the subject substantially simpler.a
a"The New York Times"
aCase studies and sharp analysis make this a book worth pondering. . . . They make a compelling case.a
a"BusinessWeek"
aA truly fabulous read.a
aMarketingSherpa.com
a"Competition Demystified" is a brilliant challenge to Michael Porteras "Competitive Strategy,"a
aSylvia Nasar
"Superb, with a deft balance between theory and case studies that offer fascinating explanations of strategic adventures by prominent companies"
a"The Toronto Globe and Mail"

In the best of the strategy books now or soon to be in stores, [Greenwald] has proposed a fairly straightforward way to think about strategy that makes the subject substantially simpler.
"The New York Times"
Case studies and sharp analysis make this a book worth pondering. . . . They make a compelling case.
"BusinessWeek"
A truly fabulous read.
MarketingSherpa.com
"Competition Demystified" is a brilliant challenge to Michael Porters "Competitive Strategy,"
Sylvia Nasar
"Superb, with a deft balance between theory and case studies that offer fascinating explanations of strategic adventures by prominent companies"
"The Toronto Globe and Mail"

About the Author

Bruce Greenwald is the Robert Heilbrun Professor of Economics at Columbia University Business School, where his class on strategy draws standing-room-only crowds.

Customer reviews

4.5 out of 5 stars
4.5 out of 5
96 global ratings
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Top reviews from other countries

JD
4.0 out of 5 stars Interesting way to think about strategy
Reviewed in the United Kingdom on February 13, 2019
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Mike
5.0 out of 5 stars Informative book
Reviewed in the United Kingdom on November 5, 2019
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Amazon Customer
5.0 out of 5 stars great book
Reviewed in the United Kingdom on March 18, 2020
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Dam S.
4.0 out of 5 stars Estrategia y ventajas competitivas
Reviewed in Spain on September 10, 2018
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Amazon Kunde
3.0 out of 5 stars Inhalt okay, Lieferung außergewöhnlich schlecht
Reviewed in Germany on June 24, 2018
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