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The Complete Book of Business Plans Paperback – Jan 1 1995

4.2 out of 5 stars 6 customer reviews

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Product Details

  • Paperback: 328 pages
  • Publisher: Sourcebooks, Inc. (Jan. 1 1995)
  • Language: English
  • ISBN-10: 0942061411
  • ISBN-13: 978-0942061413
  • Product Dimensions: 21.6 x 1.7 x 27.9 cm
  • Shipping Weight: 748 g
  • Average Customer Review: 4.2 out of 5 stars 6 customer reviews
  • Amazon Bestsellers Rank: #3,731,390 in Books (See Top 100 in Books)
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Product Description

From the Back Cover

Simple Steps to Writing a
Powerful Business Plan!
If you want to succeed in today's competitive business market, your company must have a well-developed business plan. The Complete Book of Business Plans gives you step-by-step advice on building your business plan from the ground up.
?A must-have book for every business!?
-R.N. Nunley, President
Protecto Rolling Shutters, Inc.
?Definitely an entrepreneur's best friend!?
-R. Dade, Sole Proprietor
?Your book was the ?gem? I was looking for to help guide our business.?
-Mark J. Smith, Western Dist. Mgr.
APTUS, a Division of Westinghouse
Discover how to:
Raise capital in any economy
Manage and build an existing venture
Find funding specifically for your business
Operate a profitable enterprise with one powerful management tool
Provide critical elements required by lenders, investors and buyers
Stay ahead of your competition
Avoid common mistakes
Make your business plan the heart and soul of your operation
The Complete Book of Business Plans will help you create:
Selling concepts
Market analysis
Financial presentations
Management systems
Over 150,000 copies sold
--This text refers to an alternate Paperback edition.

About the Author

Joe Covello is the founder of The Covello Group, a professional firm specializing in business planning and finance located in Clearwater, Florida and serving the greater Tampa Bay area. His firm services small- and medium-size clients in various industries including manufacturing, distribution, service, and retail.

Joe holds a Masters of Business Administration Degree in Finance from Fairleigh Dickinson University and he has a Bachelor of Arts Degree in Accounting from William Paterson University. He has co-authored two books, Your First Business Plan and
The Complete Book of Business Plans. In addition he has written several notable papers on business related subjects.

He has a been a radio talk show co-host with Brian Hazelgren on the number one station in the Phoenix, AZ market. The show was called All About Business" and the focus topics were geared toward assisting business owners and managers in creating business efficiencies in management, sales, marketing, production, and finance.

In addition, Joe served as an adjunct faculty member for the State of Arizona Community College District were he taught classes in sales, marketing, management, human relations, and business planning. He was instrumental in creating, developing, and presenting the course on business planning to the College District Board where it was approved and implemented as an official course to be used throughout the College District.

Over his twenty-four year career, he has been hired into several key management positions for the primary purpose to spearhead business start-ups, turnarounds, and expansions. During his tenure, each business enterprise achieved higher sales levels, increased employee moral and productivity, and a more profitable bottom line.
Brian Hazelgren founded goStrategy to focus on all aspects of strategic consulting for small and medium enterprises. Brian has a degree in marketing from Western International University, with a minor in finance. Brian has authored and coauthored five books, including Your First Business Plan and The Complete Book of Business Plans, and has produced two business CDs. His latest work, Power Planning: The New Era in Strategic Thinking is the manual used in the goStrategy strategic planning courses. Brian is an Adjunct Professor at the University of Utah where he is one of four professors chosen to start the new Entrepreneurship program at the University. He is also a frequent guest on radio talk shows throughout the country. He has 17 years in the business/strategic planning and technology fields.

Brian has been a radio talk show host on the No. 1 station in the Phoenix, AZ market. His show was called "All About Business" and he focused on topics gearedtowards assisting business owners and managers in running a better organization.

Brian has owned and operated a successful manufacturing and distribution company, which produced the popular Gumball Wizard and Gumball Mania vending machines. His products were frequently featured on The Price is Right, as the number one product in the Sharper Image Catalog and in three Hollywood movies (Richie Rich, First Kid and Monolith).

Brian spent four years with Sprint Paranet, adivision of Sprint, as a Regional Director. While at Sprint, Brian received several awards, including the first ever Outstanding Achievement Award, the Division Managers Award, the Marketing Aptitude Award, the 120% of Goal Award, Para 100 and the Fast Start Award. As a start-up under Brian's leadership, Sprint Paranet Utah was awarded the No. 1 IT Consulting Firm Award in the State of Utah. This was accomplished after only 2 years in the Intermountain market.

During the early phases of the Internet, Brian started a Phoenix, AZ based ISP that was soon voted the No. 3 ISP in the state of Arizona. He sold his interests in this business.

Brian was a member of the BYU national championship football team in 1984. He was a sprinter in track and field and has held five records in track and field in the state of Utah. He was drafted to play professional baseball out of high school, but chose to play football.

Brian is the father of six children, withtwo sets of twins. He and his lovely wife of 15 years, Ann Christensen Hazelgren, live in Riverton, Utah." --This text refers to an alternate Paperback edition.

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Customer Reviews

4.2 out of 5 stars
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Top Customer Reviews

Format: Paperback
I am an intellectual property attorney and law professor. I frequently have the opportunity to talk to entrepreneurs and individuals interested in start up advise. I ALWAYS recommend this book to people who are new to business plans. The book has some sample business plans in the back. Truthfully these sample plans are not all that good, but do provide some idea of the proper layout and format of a business plan. The reason I like this book so much is because of the detailed questions it forces readers to ask themselves. The majority of the book is set up like a workbook, and asks highly detailed questions that must be answered before writing can begin. These questions will also force the would be entrepreneur to think of and address a series of questions that many first timers would forget or not even know to ask or consider. This book is probably not for people who have been through the process, but for those who are doing it themselves and/or doing it for the first time buying this book is money well spent!
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Format: Paperback
This book is far from complete. It has some very basic information about creating a business plan, asks you pertinent questions regarding creating your plan, and has 11 pretty poor examples.
I originally bought the book for a Business Plan Writing Class. It was a new book for the instructor and he abandon using it after the second week. It does not provide details in any area of business planning, and though it asks you questions to get you thinking in the correct way, does not provide guidance on how to answer the questions or what areas are important for different types of plans. Furthermore, the questions are not structured in a way that actually helps you formulate a useable business plan. The “101 questions” remind me to a employment application or high school written exam.
One of the reasons the instructor selected the book was for the examples. Upon closer examination however, they are really bad business plans that do not provide the depth required in the "real world." The plans are very simplistic. They might pass for someone getting an SBA loan or for internal management use, but a VC or other sophisticated financier would immediately throw any of these plans away. Even the formatting of the plans are bad; they look like they were written on a typewriter twenty years ago!
The book offers little to no advice on how to write your plan for different target audiences, what elements are important for different types of businesses, and because its examples are so incomplete, they give someone without prior exposure to business plans a false idea of what your financier is really looking for. ...
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Format: Paperback
I have read dozens of books on business planning and this is by far the best. I have encouraged all of my clients to read this book and they have all benefited from the information. Hazelgren writes clearly and with great business sense. Covello's financial examples are also helpful.
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