The Complete Idiot's Guide to Staging your Home to Sell Paperback – Feb 6 2007
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Dana and Turner have written an extremely helpful buyer's guide. I watch double my share of HG-TV, yet I had a lot to learn here. They explain the 'staging' concept, explain how to price your home and set a staging budget. Then they give practical, step by step instructions on how to ready your home for sale. And how to turn it into a marketable 'house' rather than your family's 'home.'
There's a room-by-room analysis which explains staging goals for that room, which rooms are most important to buyers, and where your staging dollars should be spent.
But the black and white pictures are so blurry that I kept wondering if I was suffering from eye strain as I tried to look at them. Plus, they all too often do not illustrate the authors' point. The publisher's low budget for photography lowers a five star book to four stars.
I more than got my money's worth from 'Staging Your Home to Sell' but I wish it had a better title (when has 'idiot' been a selling point?). And if there's a new edition, it needs better photos.
I think that seeing things in color would have made this book more interesting and useful. One photo was describing a pink bedspread...I sure didn't get the whole picture at first and then tried to imagine what the rest of the room was like. And my Gosh! One photo displayed a black (I think it was black) sexy nightgown laying out on the bed as part of staging? Staging for what?!? I think that could embarass the buyer! And they were worried about offending someone with having a bottle of wine out! Save your money! There are plenty of other books out there where someone could afford to have it published in color.
"De-clutter" is a regular drumbeat that goes through this whole book, and we seriously did that. The result was that nearly all of our potential buyers commented on how clean the house was. Well yes, it was clean, but the appearance from the de-cluttering was more important in causing the look of cleanliness.
A psychological plus for us: after the staging, the house was now just a house, no longer our beloved home. That may sound negative, but it helped us see a low offer for the house not as an insult, but just as a starting point in negotiating for this object. We could be much more objective in the selling process.
Was this book responsible for four offers on the house in one week? Can't know, but we're sure it helped. Also, We thought enough of this book that we recommended it to our real estate agent after the house sold, for her other clients who might need it.
- Bill McGann, Author of The Story of the Tour de France