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Conjoint Measurement: Methods and Applications Hardcover – Nov 28 2007


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Product Details

  • Hardcover: 373 pages
  • Publisher: Springer; 4th ed. 2007 edition (Nov. 28 2007)
  • Language: English
  • ISBN-10: 3540714030
  • ISBN-13: 978-3540714033
  • Product Dimensions: 15.6 x 2.2 x 23.4 cm
  • Shipping Weight: 612 g
  • Average Customer Review: Be the first to review this item
  • Amazon Bestsellers Rank: #2,991,278 in Books (See Top 100 in Books)
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Product Description

Review

From the reviews:

"The aim of this book is to reflect the substantial research and recent developments done in Conjoint Analysis. Leading scientists present theory, models and applications to marketing and business research. This book of 21 essays contains latest developments in conjoint modeling, a number of comparisons and cross validation studies." (Edward M. Psyadlo, Zentralblatt MATH, Vol. 1059 (10), 2005)

About the Author

Anders Gustafsson teaches service quality management at Karlstad University, Sweden. He is a research leader at the Service Research Center, working on topics such as technology readiness, user-driven service development, and customer orientation.
Michael D. Johnson is the D. Maynard Phelps Professor of Business Administration and professor of marketing at the University of Michigan Business School. He has been instrumental in the development of national satisfaction indices around the world. He teaches services marketing management in the Michigan MBA program.
Johnson and Gustafsson are the authors of UMBS best-selling book "Improving Customer Satisfaction, Loyalty, and Profit," from Jossey-Bass.


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