• List Price: CDN$ 86.50
  • You Save: CDN$ 17.25 (20%)
Only 1 left in stock.
Ships from and sold by Herb Tandree Philosophy Bks.
CDN$ 69.25 + CDN$ 8.50 shipping
+ CDN$ 0.00 shipping
Used: Good | Details
Sold by FUN_2_USA
Condition: Used: Good
Comment: Very Good Condition
Have one to sell?
Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more
See all 3 images

Connecting With Consumers: Marketing For New Marketplace Realities Paperback – Jul 3 2010


See all 3 formats and editions Hide other formats and editions
Amazon Price
New from Used from
Kindle Edition
Paperback
CDN$ 69.25
CDN$ 69.25 CDN$ 38.98

Strong Is the New Pretty

click to open popover

No Kindle device required. Download one of the Free Kindle apps to start reading Kindle books on your smartphone, tablet, and computer.

  • Apple
  • Android
  • Windows Phone
  • Android

To get the free app, enter your mobile phone number.



Product details

  • Paperback: 352 pages
  • Publisher: Oxford University Press (July 3 2010)
  • Language: English
  • ISBN-10: 0199556512
  • ISBN-13: 978-0199556519
  • Product Dimensions: 25.9 x 0.8 x 19.3 cm
  • Shipping Weight: 798 g
  • Average Customer Review: Be the first to review this item
  • Amazon Bestsellers Rank: #4,136,073 in Books (See Top 100 in Books)
  • Would you like to tell us about a lower price?
    If you are a seller for this product, would you like to suggest updates through seller support?

  • See Complete Table of Contents

Product description

Review

getAbstract recommends this well-researched book to research driven marketers, academics and marketing researchers. * getAbstract *

About the Author

Allan J. Kimmel is Professor of Marketing at ESCP Europe in Paris, France. He holds MA and Ph.D. degrees in social psychology from Temple University (USA). He has research and writing interests in connected marketing and word of mouth, marketing communication, consumer behavior, ethics,
deception, and commercial rumors. He has published extensively on these topics, including three books on research ethics and articles in the Journal of Consumer Psychology, Psychology and Marketing, American Psychologist, Business Horizons, The Journal of Behavioral Finance, Ethics and Behavior,
Journal of Marketing Communications, and European Advances in Consumer Research, among others. His latest books are Rumors and Rumor Control: A Manager's Guide to Understanding and Combatting Rumors (Lawrence Erlbaum, 2004) and Marketing Communication: New Approaches, Technologies, and Styles (OUP,
2005).


Customer reviews

There are no customer reviews yet.
Share your thoughts with other customers

Most helpful customer reviews on Amazon.com

Amazon.com: 4.0 out of 5 stars 1 reviews
Rolf Dobelli
4.0 out of 5 starsA research-oriented overview of why marketers must adopt social networking technology
June 21, 2011 - Published on Amazon.com
One person found this helpful.

Where's My Stuff?

Delivery & Returns

Need Help?