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Connecting With Consumers: Marketing For New Marketplace Realities Paperback – Jul 3 2010

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Strong Is the New Pretty

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Product details

  • Paperback: 352 pages
  • Publisher: Oxford University Press (July 3 2010)
  • Language: English
  • ISBN-10: 0199556512
  • ISBN-13: 978-0199556519
  • Product Dimensions: 25.9 x 0.8 x 19.3 cm
  • Shipping Weight: 798 g
  • Average Customer Review: Be the first to review this item
  • Amazon Bestsellers Rank: #4,136,073 in Books (See Top 100 in Books)
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Product description


getAbstract recommends this well-researched book to research driven marketers, academics and marketing researchers. * getAbstract *

About the Author

Allan J. Kimmel is Professor of Marketing at ESCP Europe in Paris, France. He holds MA and Ph.D. degrees in social psychology from Temple University (USA). He has research and writing interests in connected marketing and word of mouth, marketing communication, consumer behavior, ethics,
deception, and commercial rumors. He has published extensively on these topics, including three books on research ethics and articles in the Journal of Consumer Psychology, Psychology and Marketing, American Psychologist, Business Horizons, The Journal of Behavioral Finance, Ethics and Behavior,
Journal of Marketing Communications, and European Advances in Consumer Research, among others. His latest books are Rumors and Rumor Control: A Manager's Guide to Understanding and Combatting Rumors (Lawrence Erlbaum, 2004) and Marketing Communication: New Approaches, Technologies, and Styles (OUP,

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