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Consumer Republic: Using Brands to Get What You Want, Make Corporations Behave, and Maybe Even Save the World by [Philp, Bruce]
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Consumer Republic: Using Brands to Get What You Want, Make Corporations Behave, and Maybe Even Save the World Kindle Edition

4.6 out of 5 stars 7 customer reviews

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CDN$ 13.99

Length: 290 pages Word Wise: Enabled Enhanced Typesetting: Enabled
Page Flip: Enabled

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Review

"Bruce Philp is a master of his subject, and he offers his readers a thoroughly gratifying peek into the inner world of branding. Consumer Republic bristles with insight and with wit."
—Stephanie Nolan, author of 28

"An utterly foundation-shaking argument that the consumerism responsible for plundering this planet is the only thing that can save it. By changing the way we buy, we can dominate the agenda of every major corporation. Maybe the most astonishing aspect of this idea is that it comes from an adman."
—Terry O'Reilly, author of The Age of Persuasion
 
"It is refreshing to have someone with Bruce's expertise bring clarity to an often chaotic and confusing area of practice. He not only shows us where we've been, but leads the way to the world of tomorrow."
— Rahaf Harfoush, author of Yes We Did: An Insider's Look at How Social Media Built the Obama Brand

Product Description

Consumer Republic dares you to consider this: The power to save the world lies with the consumer. The foundation of Bruce Philp's message is this single, inarguable truth: Brands make corporations accountable. They are the only leverage the average consumer has with which to make a company behave itself. Expensive to create, essential to making money, and more public than anything else a corporation has or does, a brand is an enormously valuable and fragile asset to them. And we consumers have the power to make it worthless. As someone who has worked on the inside, Philp knows exactly how this power can be made to work for us. Through this book he will inspire you to make every dollar you spend count. To buy less, maybe, but demand better. To make better choices. And then to speak up when you're happy and when you're not. Pin every one of these acts to a brand, Consumer Republic promises, and corporations will be forced to cooperate in making our way of life sustainable. Abandon brands, and we'll surrender the marketplace to scoundrels. Take control of them, and we can save the world.


From the Hardcover edition.

Product details

  • Format: Kindle Edition
  • File Size: 3306 KB
  • Print Length: 290 pages
  • Publisher: McClelland & Stewart (Feb. 1 2011)
  • Sold by: Random House Canada, Incorp.
  • Language: English
  • ASIN: B004FGLXD8
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Screen Reader: Supported
  • Enhanced Typesetting: Enabled
  • Average Customer Review: 4.6 out of 5 stars 7 customer reviews
  • Amazon Bestsellers Rank: #397,939 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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7 customer reviews

4.6 out of 5 stars

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September 16, 2016
Format: HardcoverVerified Purchase
March 28, 2011
Format: Hardcover
March 16, 2011
Format: Hardcover
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March 30, 2011
Format: Hardcover
May 2, 2011
Format: Hardcover
March 15, 2011
Format: Hardcover
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