- Paperback: 288 pages
- Publisher: Emblem Editions; Reprint edition (Feb. 7 2012)
- Language: English
- ISBN-10: 0771070047
- ISBN-13: 978-0771070044
- Product Dimensions: 13.2 x 1.4 x 20.3 cm
- Shipping Weight: 22.7 g
- Average Customer Review: 7 customer reviews
- Amazon Bestsellers Rank: #482,975 in Books (See Top 100 in Books)
Consumer Republic: Using Brands to Get What You Want, Make Corporations Behave, and Maybe Even Save the World Paperback – Feb 7 2012
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"Bruce Philp is a master of his subject, and he offers his readers a thoroughly gratifying peek into the inner world of branding. Consumer Republic bristles with insight and with wit."
—Stephanie Nolan, author of 28
"An utterly foundation-shaking argument that the consumerism responsible for plundering this planet is the only thing that can save it. By changing the way we buy, we can dominate the agenda of every major corporation. Maybe the most astonishing aspect of this idea is that it comes from an adman."
—Terry O'Reilly, author of The Age of Persuasion
"It is refreshing to have someone with Bruce's expertise bring clarity to an often chaotic and confusing area of practice. He not only shows us where we've been, but leads the way to the world of tomorrow."
— Rahaf Harfoush, author of Yes We Did: An Insider's Look at How Social Media Built the Obama Brand
From the Hardcover edition.
About the Author
BRUCE PHILP spent nearly three decades in the business of advertising and branding, mediating between corporations who want to make money and consumers who hope to exchange some for a better life. Working with some of the world's most famous brands, he has been in a unique position to observe how marketers and their consumers operate as two solitudes, and the dysfunction, waste, and damage that often result. In 2008, he co-authored the national bestseller The Orange Code: How ING Direct Succeeded By Being A Rebel With a Cause. Bruce Philp speaks and writes on branding at his blog, Brand Cowboy, and is an occasional contributor to newspaper and marketing trade journals.
From the Hardcover edition. See all Product description
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(I was trying to find the book just now and found my 13 year old had it by her bedside!)
The Consumer Republic illustrates the power we have today to ensure that this happens. Because of the high capital invested in Brands and the value of future earnings associated with them we are in a unique era. Through the social media expansion, and the power it instills within the consumer, we can influence the so called corporate cows" to ensure the Brands they create and nurture, focus on sustainable methods......while at the same time still provide us with the goods and services for us to seek a higher standard of living. I embrace the message that Bruce Philp brings to the consumer. Buy brands responsibly, scrutinize every purchase, vote with your dollars, voice your opinion (however not recklessly) on the goods and services you buy via the social media platforms, and continue to press and change companies to do better for the world we all live in. In return the brands should respond, not because they want to, because they have to in order to survive. At a time when much of the green movement focuses on why we should not be using x or y, but at the same time not providing any viable alternative, this book shows us what we are doing wrong, but then also provides a solution how to change it...and one that is viable. I really enjoyed how he has shown us that our time of action is now, and things can change one purchase at a time.
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