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Contemporary Marketing and Consumer Behavior: An Anthropological Sourcebook Paperback – May 2 1995


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Product Details

  • Paperback: 482 pages
  • Publisher: Sage Publications (May 2 1995)
  • Language: English
  • ISBN-10: 080395753X
  • ISBN-13: 978-0803957534
  • Product Dimensions: 15.2 x 3.2 x 22.9 cm
  • Shipping Weight: 726 g
  • Average Customer Review: Be the first to review this item
  • Amazon Bestsellers Rank: #2,953,128 in Books (See Top 100 in Books)
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Amazon.com: HASH(0x9fd203cc) out of 5 stars 1 review
1 of 1 people found the following review helpful
HASH(0x9fd2272c) out of 5 stars Still a very useful and important book April 23 2006
By R. R. Wilk - Published on Amazon.com
Format: Paperback
Though it is almost ten years old now,this is still one of the most exciting books in consumer research and marketing. It brings together a wide variety of cultural analyses of goods and consumption, showcasing methods and theories which will be useful to anyone interested in why people buy the things they do.


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