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Content Strategy for the Web (2nd Edition) Paperback – Feb 10 2012

4.3 out of 5 stars 4 customer reviews

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Product Details

  • Paperback: 216 pages
  • Publisher: New Riders; 2 edition (Feb. 10 2012)
  • Language: English
  • ISBN-10: 0321808304
  • ISBN-13: 978-0321808301
  • Product Dimensions: 17.8 x 1.5 x 22.6 cm
  • Shipping Weight: 408 g
  • Average Customer Review: 4.3 out of 5 stars 4 customer reviews
  • Amazon Bestsellers Rank: #20,674 in Books (See Top 100 in Books)
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Product Description

Review

“This is the go-to handbook for creating an effective content strategy. The Post-it® notes and dog-eared pages in my copy are evidence
of that!” — Aaro n Watkins, Director of Digital Strategy, Johns Hopkins Medicine

“By far the most comprehensive and accessible book on content strategy available. Required reading for our entire team”
– Lucie Hyde, Director of Content, eBay Europe

About the Author

 


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Customer Reviews

4.3 out of 5 stars
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Top Customer Reviews

Format: Paperback Verified Purchase
It's unfortunate that content strategy is often ignored completely or neglected until last minute. Great content is necessary for a great user experience.

"Content Strategy for the Web" is an inspiring and comprehensive handbook for how to design a successful strategy. This book covers everything, including how to kickoff a project, complete a content audit, define a core strategy, write a style guide and persuade others of the importance of having a content strategy.

"Done well, content can engage your users, answer their questions, and motivate them to take action."
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Format: Paperback Verified Purchase
A seminal tome on the emerging discipline of Content Strategy. If you work with content on any level, you need this book. Kristina Halvorson and Melissa Rach deliver a ton of useful information and guidance in a consumable form and friendly tone of voice. Warning: May cause considerable excitement about your work. Side effects include: The desire to explore Content Strategy further (truly a rabbit hole), and the generation of a ton of new ideas.
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Format: Paperback Verified Purchase
It's required reading for my team. Written conversationally, with great UX tips and tricks. Information architecture sections were particularly helpful.
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Format: Paperback Verified Purchase
The book is a bit dirty.
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Most Helpful Customer Reviews on Amazon.com (beta)

Amazon.com: HASH(0x9bdde1e0) out of 5 stars 61 reviews
20 of 22 people found the following review helpful
HASH(0x9bc79d5c) out of 5 stars Not helpful for start-ups or small, lean, fast ... Aug. 13 2014
By motokokusanagi - Published on Amazon.com
Format: Kindle Edition Verified Purchase
Not helpful for start-ups or small, lean, fast groups of people building a content strategy from scratch. Made for large corporations with existing content and who need to persuade layers of people.
22 of 25 people found the following review helpful
HASH(0x9bc79fa8) out of 5 stars Our Mission -- "Save the content, save the world." April 15 2012
By Gretchen Newby - Published on Amazon.com
Format: Paperback
About a year ago, a web designer recommended that I read "Content Strategy for the Web" by Kristina Halvorson. Although the designer was very enthusiastic about the book, I felt my nightstand was already overloaded with "must reads," and I politely declined. What a mistake!

There is a bright side. By waiting a year, I was able to read the second edition of "Content Strategy for the Web" by Kristina Halvorson and Melissa Rach. This book is compelling, entertaining, visionary, instructive, applicable and needed. I'm a Marketing Director, and I've made this required reading for my web team and writers. I've also shared highlights with my boss and my boss' boss.

I'm joyfully spreading the word about the importance of web content. Content needs to be considered at the beginning and throughout the web development process. Good content improves SEO, increases web traffic, establishes your brand, and works with the site design and architecture to create an engaging and satisfying user experience that promotes customer relationships and repeat business. See how important content is?

This book will lead you step-by-step through web content production, process, implementation, and maintenance. The book is very thorough, consistently logical, and surprisingly funny. I suggest you read it with a highlighter, but this is more than a "how to" book. It's a revolution, and it will completely change your view of web development. I would also buy two copies of the book because you will want to share it, and you won't want to give your copy away.
6 of 6 people found the following review helpful
HASH(0x9bc7c204) out of 5 stars Very good, but lacking in report examples June 24 2013
By David ODonnell - Published on Amazon.com
Format: Paperback Verified Purchase
This book is a great introduction to the world of content strategy.
My only issue is that it is lacking in what I feel is the most important chapter: Discovery / Audit.
Example, "there are dozens (if not hundreds) of possible subjective factors you can review during a qualitative audit." However, only 9 examples are given.
Additionally, the Findings Report section gives only 3 examples of insightful reports. It would be awesome to have more examples of audit reports.
7 of 8 people found the following review helpful
HASH(0x9bc7c3a8) out of 5 stars Useful, but far longer than needed. May 20 2013
By Cassiano Gobbet - Published on Amazon.com
Format: Kindle Edition Verified Purchase
If this book had five pages, it would be a masterpiece. Quite useful hints to organize content. With its actual size, it is almost painful to read. And, oh, yes, I'd pay gladly the same value for those five unvaluable pages.
10 of 13 people found the following review helpful
HASH(0x9bc7c27c) out of 5 stars If You do Social Media Strategy, You Have to Know Content Strategy June 26 2012
By David H. Rosen - Published on Amazon.com
Format: Paperback
If a management consultant and a website copy writer got married, then "Content Strategy for the Web" would be their first child. It's one of those books that you'll want to read cover-to-cover to get the big picture, and then re-read, scissors in-hand (well, Evernote), to pluck out the many useful methodologies.

What makes this book so useful is that the authors know that no matter how brilliant the strategy, no matter how creative the content, if you don't have the buy-in of the organization and embrace the mundane details of execution, you'll fall flat on your face. This svelte 184-page guide goes into just the right depth on:

* What content is
* What an effective strategy looks like
* What screws up strategies
* The roles of each person in the content creation supply chain
* How to dissect the content creation workflow
* Tools that will make your life easier (my favorite part)
* How to do a content audit
* How concepts like "voice" and "messages" fit in

All of this is done with a minimum of jargon, a maximum of realism, and a smattering of humor to keep you motivated through the end. Authors Kristina Halvorson and Melissa Rach also deserve a round of applause for one final touch: at the end of the book they list blogs, Meetups, Google Groups and other books that continue your education on content strategy. Those are several steps further than most authors take, and as a reader, it's much appreciated.

Content Strategy is available on Kindle, but I picked up the print version because that's where I saw it first and I couldn't resist. In retrospect, the beautiful layout gave me the mental room to reflect on the weight of the ideas better than the e-version would have. Either format will work, so pick the one you'll most likely read.


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