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The Copywriter's Handbook: A Step-by-Step Guide to Writing Copy That Sells Paperback – Apr 4 2006

4.1 out of 5 stars 10 customer reviews

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  • The Copywriter's Handbook: A Step-by-Step Guide to Writing Copy That Sells
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  • Words that Sell, Revised and Expanded Edition: The Thesaurus to Help You Promote Your Products, Services, and Ideas
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Product Details

  • Paperback: 432 pages
  • Publisher: Holt Paperbacks; 3 edition (April 4 2006)
  • Language: English
  • ISBN-10: 0805078045
  • ISBN-13: 978-0805078046
  • Product Dimensions: 14 x 2 x 20.8 cm
  • Shipping Weight: 617 g
  • Average Customer Review: 4.1 out of 5 stars 10 customer reviews
  • Amazon Bestsellers Rank: #15,974 in Books (See Top 100 in Books)
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Product Description

Review

“This book succeeds on two levels. For beginners, it offers a clear, comprehensive guide to the business of and techniques used in advertising copywriting. And for the professionals behind the typewriter, this book is a valuable back-to-basics tool that should be given a prominent slot on the bookshelf.” ―Los Angeles Times

About the Author

Robert W. Bly is a freelance copywriter specializing in business-to-business, high-tech, and direct advertising. He is the author of more than sixty books and has appeared on CNBC and CBS's Hard Copy. He lives in Dumont, New Jersey.


Customer Reviews

4.1 out of 5 stars
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Top Customer Reviews

Format: Paperback
As a writer and copywriter I appreciate great writing. Robert Bly's "The copywriter's Handbook" was not the type of book you wanted to read cover to cover quickly. I found myself wanting to stop frequently and implement the techniques right away. I am on my second time through his book and I know I am likely to read it again and again. If you intend to be successful in marketing online or offline then this has to be a part of your education and your resources.
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Format: Paperback
This book is everything it says it is....The examples are easy to follow and to understand. It's a great book to learn copywritting...
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Format: Paperback Verified Purchase
I bought this for a beginner co-worker as a Secret Santa gift, but I also own it myself. It makes a great intoduction for a beginner who has never done any marketing writing but I had also found it useful for myself a couple years into my career. The book pre-dates the days of the internet, so there will be no advice on SEO and keywords, but it does provide timeless advice about marketing writing with the most important lesson: call to action. Even though it pre-dates the internet, the advice in this book still stands. I would recommend it to both beginners and those who have worked in marketing already.
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Format: Paperback Verified Purchase
It covers every step of copywriting from start to finish, as well as multiple techniques to help every style of writer. Clear and easy to follow advice.
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Format: Paperback Verified Purchase
It's a good book. I've enjoyed it, and bought copies for co-workers. However I do find it a bit dated. Overall the guidelines are great but I wouldn't try to emulate the style. Also I wouldn't bother reading much of the information related to the application of copywriting to specific technological implementations.
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