The Copywriter's Handbook: A Step-by-Step Guide to Writing Copy That Sells Paperback – Apr 4 2006
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“This book succeeds on two levels. For beginners, it offers a clear, comprehensive guide to the business of and techniques used in advertising copywriting. And for the professionals behind the typewriter, this book is a valuable back-to-basics tool that should be given a prominent slot on the bookshelf.” ―Los Angeles Times
About the Author
Robert W. Bly is a freelance copywriter specializing in business-to-business, high-tech, and direct advertising. He is the author of more than sixty books and has appeared on CNBC and CBS's Hard Copy. He lives in Dumont, New Jersey.
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A great read for anyone who wants to write, whether it's for advertising or fiction!Published 3 months ago by Amazon Customer
Just not as helpful as many other sources. In fact the art of copywriting is to persuade, well this wasn't written in a way that persuaded me to even finish it. Read morePublished 9 months ago by Xero Hax
Good book for information and possible suggestions on how to write copy. Valuable for use in classes about this subject.Published 9 months ago by Diane Chartrand
Robert (Bly) is written a classic on copywriting. He says the same thing that others are saying, but he usually has said it first and said it with more panache and wisdom.Published on Oct. 5 2012 by R. Widdowson
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