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The Corporate Blogging Book [Updated Edition With a New Preface] by [Weil, Debbie]
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The Corporate Blogging Book [Updated Edition With a New Preface] Kindle Edition

5.0 out of 5 stars 1 customer review

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Length: 344 pages Enhanced Typesetting: Enabled Page Flip: Enabled

Product description

Product Description

An updated edition of the original and definitive book about corporate blogging, published by Penguin Portfolio. Debbie's book, first released in 2006, is a classic. Kirkus Reports called it "smart, witty and accessible." It's the how-to bible on corporate and business blogging recommended by best-selling author David Meerman Scott (The New Rules of Marketing and PR). Debbie deconstructs the myth surrounding company blogs (they are boring and pointless) and shows you how to write a compelling blog that will, ultimately, increase sales.

Despite the buzz surrounding Facebook and Twitter, a blog remains the hub of social media marketing. This updated edition explains step-by-step how to start a test blog and sell it to management, 13 ways you can use a blog as a marketing strategy, and everything non-geeks need to know about blogging tools and technology.

- A new preface explains why corporate blogging is not a passing fad: in fact, it’s the home base of an effective social media strategy

- A new section on Twitter explains how it complements, but doesn't replace, a blog

- A revised section clarifies the ROI of blogging

- Updated lists of best-practice corporate, CEO and small business blogs

- Updated bonus resources including the latest Social Media Policies and Guidelines

The Corporate Blogging Book (Updated Edition With a New Preface) is your up-to-date, indispensable guide to creating a compelling company or organizational blog. One that will attract customers and search engines alike, as well as meet business goals.

Product details

  • Format: Kindle Edition
  • File Size: 341 KB
  • Print Length: 344 pages
  • Simultaneous Device Usage: Unlimited
  • Publisher: Voxie Media / WordBiz.com, Inc.; Updated 1st edition (Jan. 12 2014)
  • Sold by: Amazon Digital Services LLC
  • Language: English
  • ASIN: B003B654MO
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Not Enabled
  • Screen Reader: Supported
  • Enhanced Typesetting: Enabled
  • Average Customer Review: 5.0 out of 5 stars 1 customer review
  • Amazon Bestsellers Rank: #553,233 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Top customer reviews

April 16, 2014
Format: Kindle Edition|Verified Purchase

Most helpful customer reviews on Amazon.com

Amazon.com: 4.5 out of 5 stars 15 reviews
Hugh Macken
5.0 out of 5 starsGreat Read, Super Practical Advice
March 14, 2011 - Published on Amazon.com
Format: Kindle Edition|Verified Purchase
2 people found this helpful.
Chaunce Stanton
5.0 out of 5 starsThe Starting Point for Your Company's Next Big Thing
January 10, 2013 - Published on Amazon.com
Format: Kindle Edition|Verified Purchase
TG
5.0 out of 5 starsThis is a must read if you want to understand blogging and the role it plays in any well executed social media plan
March 8, 2010 - Published on Amazon.com
Format: Kindle Edition|Verified Purchase
Michael Alan Hamlin
5.0 out of 5 starsEvery corporate visibility strategist should read this book.
March 11, 2010 - Published on Amazon.com
Format: Kindle Edition|Verified Purchase
Margie
4.0 out of 5 starsGood for Corporate Blogging Info
October 10, 2013 - Published on Amazon.com
Format: Kindle Edition|Verified Purchase

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