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The Corporate Social Mind: How Companies Lead Social Change from the Inside Out Hardcover – Illustrated, July 7 2020

4.5 4.5 out of 5 stars 19 ratings

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"The Corporate Social Mind is a perfect primer for companies looking to reimagine their social purpose and engage meaningfully with movement organisations. I highly recommend this book for any leader seeking to better understand how to survive and thrive in a world where new economic systems are emerging."

--Charmian Love, Cofounder and Chair, B Lab UK

"The Corporate Social Mind is a timely contribution to an important debate about the responsibility of business. Its examples are engaging, the management practices it presents are inspiring, and the questions it raises are important for the future role of business in society."

--Johannes Huth, Partner and Head of KKR Europe, Middle East, and Africa

"The Corporate Social Mind is clear, in language and content, filled with sound advice and practical guidance. The call to action is also very timely and urgent: corporate social values should require companies to be present, be practiced, be supportive of society, and be authentic. It provides good guidance for companies to identify the right assets to contribute to addressing societal issues. It offers a mindset shift for effective leaders."

--Maria Serena Porcari, Managing Director, Dynamo Academy Social Enterprise

"The Corporate Social Mind is timely, refreshing, and actionable. Derrick Feldmann and Michael Alberg-Seberich ask the relevant questions and give voice to those who start to act. A must-read for everyone who decides to do and not just talk about social impact."

--Johanna Mair, PhD, Professor of Organization, Strategy, and Leadership, Hertie School; Hewlett Foundation Visiting Scholar, Stanford Center on Philanthropy and Civil Society; Academic Editor, Stanford Social Innovation Review

"An important subject, the right authors, a great book."

--Dr. Knut Bergmann, Head of Communications and Head of Berlin Office, German Economic Institute

"An increasing number of people expect private businesses to not only maximize shareholder value but also to take over a broader, quasi-governmental responsibility. Some companies are already adopting this new role by leading social change and thereby shaping the future of our human civilization. This book is a brilliant collection of best practices and an excellent summary of the state of the art of the field. At the same time, the book opens up a space for a critical discussion about these recent developments and stresses the importance of collective reflection. A must-read for every conscious individual in our economies, regardless of management level."

--Laura Marie Edinger-Schons, PhD, Professor of Corporate Social Responsibility, University of Mannheim Business School; Cofounder, Digital Social Innovation Lab

"An invaluable tool for companies awakening to a higher purpose. The Corporate Social Mind offers a unique, multidisciplinary perspective on delivering social impact authentic to your brand and values."

--Katie Hunt-Morr, Director, Virgin Unite

"Derrick and Michael have presented a thoughtful, easy-to-consume guide for how business leaders can approach not just incorporating social impact into their companies, but how they can make it central to their strategies. The Corporate Social Mind broadens the focus on how business delivers societal impact beyond the critical CSR function and makes it an imperative for all leaders."

--Rachel Hutchisson, Vice President of Corporate Citizenship & Philanthropy, Blackbaud, Inc

"For many years we suffered from the social effects of the American shareholder value doctrine. Now, we have Greta. For all these reasons, this book comes as an important handbook with recipes and illustrations of responsible behavior in small and large enterprise at a time of massive challenges for society and companies that should be significant contributors to our sustainability at large."

--Dr. Stephan Goetz, Managing Partner, goetzpartners Corporate Finance

"For 20 years, Chief Executives for Corporate Purpose (CECP) has been empowering leading companies to build a better world through business. With The Corporate Social Mind, Derrick Feldmann and Michael Alberg-Seberich have crafted a must-read guidebook, enhanced by powerful case studies, for anyone interested in clarifying the often murky space between social challenges and corporate strategy."

--Daryl Brewster, CEO, Chief Executives for Corporate Purpose

"Given today's challenges, we all need to take a hard look at what it's going to take to scale impact and drive true change. Derrick's and Michaels' book inspires today's leaders to take a fresh and holistic look at current approaches to social impact. At the Ad Council, we see firsthand how this formula--integrating corporate philanthropy, innovation and marketing, and communications--can create powerful ways to engage the public but also drive employee engagement and business results. This book will inspire and motivate all of us to do more."

--Lisa Sherman, President and CEO, Ad Council

"In family enterprises, nurturing social minds is part of our DNA across generational boundaries. As the world accelerates and inequality rises, we need to integrate new KPIs to provide society with a more virtuous and better-balanced economic model. Derrick and Michael are providing us with an invaluable toolset of lived experiences and best practices to stretch our minds and provoke 'social change from the inside out.' Their book is a must-read for every learning family."

--Olivier de Richoufftz, President, Business Families Foundation

"More and more companies are debating what constitutes a good purpose in a complex world. This book provides practical help in anchoring these debates in a systemic view of corporate responsibility towards society. Studying the cases in the book and following the authors' framework of traits of companies with a corporate social mind will add depth to these debate and will help avoid the trap of corporate social responsibility activities that are unconnected to the core of the business."

--Professor Johannes Meier, PhD, board member, NEW WORK SE, Mercator Foundation, and Unicef Germany

"My philosophy has always been to link sustainability to business issues in order to create value (social, environmental, economic) for everyone. This can only succeed with perfect alignment between who you are, what you say, and what you effectively do. This book is an incredible demonstration of this. An inspiring reading to take action!"

--Fanny Fremont, Executive Director, Responsible Mica Initiative

"The management of a company's purpose and social engagement is a crucial leadership task these days. Derrick's and Michael's book is a good repository for concrete examples of this kind of leadership on various levels of management. Their nine traits should be part of the toolbox of modern day businesses."

--Brigitte Lammers, Partner, Egon Zehnder

About the Author

Derrick Feldmann

Derrick Feldmann is a sought-after speaker, researcher and advisor for causes and companies on social movements and issue engagement. He regularly speaks at events and organizations throughout the country and around the world on how causes and companies can drive public interest in social change. He is author on two books, Social Movements For Good: How Companies and Causes Create Viral Change and Cause for Change: The Why and How of Nonprofit Millennial Engagement. A third, The Corporate Social Mind, will publish in 2019.

Feldmann is managing director for the corporate and cause strategic consulting division of the Ad Council, a globally recognized nonprofit organization producing, distributing and promoting memorable campaigns that inspire ongoing dialogue, engagement and action around significant public issues. In 2019, Feldman will lead the new Ad Council Edge, a specialized division of experts delivering strategies for companies and causes for moving the public to act.

In 2018, Feldmann created the Cause & Social Influence initiative to probe the influences and approaches that drive Americans 18-30 to engage in social movements, as well as the Influence Nation Summit to bring thought leaders and on-the-ground activists together.

Feldmann has been recognized as a leading researcher in cause engagement for more than a decade. His work is regularly cited by such outlets as Forbes, Fast Company and The Wall Street Journal and as a reliable source of data on today's cause engagement. In 2018, he led the research team for Influencing Young America to Act, a study of how young adults are influenced by and influence others to support social movements. During the prior 10 years, he led the research team for the Millennial Impact Project, producing the comprehensive Millennial Impact Reports on how the generation has engaged with causes from varying perspectives. His next project is an intergenerational study with millennials and gen z.

Feldmann is on the Leadership Faculty of the Points of Light Corporate Institute, and a member of the advisory boards of the Ad Council in New York City and Truth Initiative. He is a guest lecturer for the Indiana University School of Public and Environmental Affairs and on the board of visitors for the Lilly Family School of Philanthropy at Indiana University.

Michael Seberich

Michael is Managing Director at Beyond Philanthropy. He is responsible for the development of business and people. He heads the advisory work of Beyond Philanthropy and handles all questions relating to philanthropy, CSR and impact investing. Michael is especially passionate about social justice work with a focus on education. Besides the advisory assignments, Michael also works with our clients as an organisational developer, facilitator and coach. Michael regularly writes for Alliance Magazine, Center for Effective Philanthropy and other blogs. He has been asked to speak on a variety of industry topics.

Michael volunteers as the chairman of the Deutsche Youth For Understanding Stiftung (Foundation). He is also a member of the board of trustees of the Deutsche Youth For Understanding Komitee e.V., SchÃ1/4ler helfen Leben e.V. and Philanthropy Impact. He is a member of the supervisory board of Karuna Sozialgenossenschaft eG (social cooperative).

Before taking over Beyond Philanthropy, Michael was managing director at Active Philanthropy and held various operative positions at the Bertelsmann Foundation. He was a Project Manager in the field of Democracy, Human Rights and Tolerance Education and for strategy development in politics and federalism reform. Michael also managed the Carl-Bertelsmann Prize 2007 "Civic Engagement as an Educational Goal".

Michael studied North American Studies, Anthropology and International Law at the University of Bonn and the University of British Columbia in Vancouver, Canada. After his graduation, he worked as language and cultural affairs lecturer at the University of Oxford.

Product details

  • Publisher ‏ : ‎ Fast Company Press; Illustrated edition (July 7 2020)
  • Language ‏ : ‎ English
  • Hardcover ‏ : ‎ 232 pages
  • ISBN-10 ‏ : ‎ 1734324805
  • ISBN-13 ‏ : ‎ 978-1734324808
  • Item weight ‏ : ‎ 454 g
  • Dimensions ‏ : ‎ 16 x 2.29 x 22.86 cm
  • Customer Reviews:
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