Cracking Creativity: The Secrets of Creative Genius Hardcover – Jul 1 1998
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"Creative-thinking expert Michael Michalko offers a series of idea-inspiring resources and techniques. . . . CRACKING CREATIVITY is peppered with anecdotes and exercises to help push you to your creative limit." — How“Sometimes the craziest ideas are the most inspired. . . . "You don't have to score 1600 on the SATs or build your own computer to approach your craft with genius. . . .[this] book is filled with exercises that illustrate the benefits of looking at problems from different angles." — TheOrlando Sentinel"CRACKING CREATIVITY unveils the secrets of creative genius and brings life-changing creative techniques into everyone's reach. By comparing the thinking strategies of over 100 of history's most creative minds, the book shows readers how to approach problems with new vision and discover a world of innovative solutions to everyday challenges."—New Equipment Digest "CRACKING CREATIVITY delivers an arsenal of powerful creative thinking tools that can be used to tackle virtually any type of technical problem and create new ideas. The closest thing we have to a tactical instruction manual for thinking like a genius." —American Creativity Association
From the Trade Paperback edition.
About the Author
MICHAEL MICHALKO is a leading creativity expert who specializes in leading creative thinking workshops, seminars on fostering creativity, and think tanks. His clients range from Fortune 500 corporations such as DuPont, Xerox, Kellogg's, General Electric, Kodak, Microsoft, Exxon, General Motors, Ford, AT&T, WalMart, and Hallmark to governmental agencies. As an officer in the U.S. Army, Michalko organized a team of NATO specialists and international academics in Frankfurt, Germany, to research, collect, and categorize all known inventive thinking methods. After leaving military service, he was contracted by the CIA to facilitate think tanks and brainstorming sessions. Michalko currently works with clients worldwide.
From the Trade Paperback edition.
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Top Customer Reviews
Michael Michalko's book made many areas fall into place for me, not to mention assisting my individual creative landscape, exercising my field of study, and mobilizing my creative engine.
Over the past year, I have been heavily engaged in memory improvement. Busy in such areas as loci mnemonics, peg systems, hypnosis, and many other regions. Cracking Creativity showed how rigid my thinking had become.
For example, pg.42 there is an experiment where students were separated into two groups. The groups were asked to read a passage of the Kansas-Nebraska Act. One group was asked to simply learn the passage and the other group were asked to read from "multiple perspectives," example: an author's perspective, another person perspective, also including their own perspective. Which group learned more information? Of course, the group that used multiple perspectives outperformed the other group. Furthermore Michael elaborates on this process and places many ideas on the table. He called this subchapter "Da Vinci's Multiple Perspectives," further along the chapter he elaborates "Take on a Different Role," then "Imagine You Are the Problem" and many more areas further along that blend to create a vast pool of creative thinking. I found this particular area very useful. Michael does not simply show problems in creativity without a creative plan-of-action for facilitation. He brings creative solutions to mind and elaborates on them in detail. He gives many examples for looking at a problem or solution, in many different perspectives.
Strategy Six: Looking At The Other Side, is an outstanding section in which paradoxes are shown and analyzed.Read more ›
Instead, these "creativity experts" strike me as being like someone who would write a sex advice book without having much sexual experience himself. I would be more impressed by one of these guys if he had turned himself around from lesser to greater creativity through the use of the techniques he describes, as evidenced through patents for commerically successful inventions, or something like that. The whole point of offering self-help advice is that one can demonstrate that he knows what he is talking about.
The Author of BEING IN CONTROL- Natural Techniques For Increasing Your Potential And Creativity For Success In School. and Creative Painting For The Young Artist.
Most recent customer reviews
Bought it for my elective, it's a fascinating read. I do highly recommend this book for leisure too!Published 1 month ago by Amazon Customer
I found out plenty of helpful creativity tips and new ways for solving problems (including personal ones). Read morePublished on Sept. 17 2014 by marialinda
This is what happens when someone who doesn't know what he is talking about keeps on talking. Buy a used copy so you won't feel ripped off.Published on July 7 2004
Michael Michalko' companion volume to 'Thinkertoys' is highly recommended. The author hosts a guided tour through strategies and tactics designed to challenge, and ultimately... Read morePublished on April 17 2004
I have read many books on creativity and creative thinking techniques. "Cracking Creativity"is not only the best book on creative thinking I have ever read it also has research... Read morePublished on March 7 2004
I love this book. I cannot even begin to tell you the difference it has made in my life. I now feel alive and whole for the first time in years.Published on Feb. 18 2004
This book has taught me how to focus on information in a different way and how to use different ways to interpret what I'm focusing on. Read morePublished on Nov. 21 2003
This is the book that I've searched for my whole teaching career. As a teacher of creative thinking to graduate business students I find this book to be priceless. Read morePublished on Sept. 22 2003
One of the most stimulating books that I have read. The analogies are so apt. Michael Michalko has revealed a process about creativity that enables anyone to become creative,... Read morePublished on April 25 2003
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