Creative Advertising 2e Paperback – May 27 2008
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About the Author
Mario Pricken is a creative director and direct marketing consultant who trains creative teams from advertising agencies and marketing departments. He lives in Germany.
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It offers a really clear set of questions/conceptual directions you can use to get the juices flowing or "unstick" yourself on a project-- along with real-world examples of how each approach has been used in previous ads. I love it and use it constantly when starting a new project or to help me be sure I've really explored the full range of conceptual possibilities for a project that I'm working on.
Great book, worth every penny and 10X that of most of the advertising books I have.