Creative Solutions for Unusual Projects Paperback – Jul 2001
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From Library Journal
Addressing readers interested in entering the fields of desktop publishing or graphic design, Boylston (graphic design, Savannah Coll. of Art & Design) offers a basic overview of many types of graphic design projects. Each clearly written chapter is organized into a section on practical matters, followed by figures with design examples and tips. Throughout, many valuable pointers are given on production. The text touches on the needs of clients but rarely provides details about the target audience for a given project. This book would be appropriate in public, secondary school, and community college libraries, but because it is more oriented toward general desktop publishing, it is not well suited for a fine arts or sophisticated graphic design library. Michael H. Bruno's Pocket Pal: A Graphic Arts Production Handbook (GATF, 2000. 18th ed.) may be useful to readers interested in basic questions of design and production, as will the many small, educational publications released by printer and paper companies, which go into some depth on everything from design to the paper-making process. Dorion Beach, Turner & Assoc., San Francisco
Copyright 2001 Reed Business Information, Inc.
About the Author
Scott Boylston is a professor of graphic design at the Savannah College of Art and Design. He previously worked as an art director for a New York City design firm, where he developed packaging for cosmetic companies, including Estee Lauder, Elizabeth Arden, and Yves Saint Laurent.
Top Customer Reviews
Most Helpful Customer Reviews on Amazon.com (beta)
The books is broken into 7 sections: Brochures, Packaging, Publications, Direct Mail, Large-scale Projects, Miscellaneous (which includes more forms, awards, buttons, and tickets), and general design considerations (such as typography, grids, composition, and working with illustrators, photographers, and printers).
Although this book is somewhat out of date (casettes, CD-ROMs, and VHS get a mention but DVDs do not), it's still an excellent book and one that I've referred to since I bought it back in 2002. The lone glaring omission is the lack of coverage regarding business cards, which would have been helpful even if it was sparsely covered.
I wish that the publisher and author would bring out another edition of this book. I'd buy it immediately.
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