It's toothpaste, straight up. I got it because the three pack was cheap ($3.50), and basically all toothpastes have the same effect, it cleans your teeth. Whitening toothpaste has a small amount of abrasive to polish teeth, but that barely makes a difference. If you wanna whiten fo real, get strips or whitening gel. "Natural" toothpaste is pointless, the amount of exposure to these "chemicals" in regular toothpaste is minuscule, and it's not going to hurt you. You're spitting that stuff out, not swallowing tubes of toothpaste. Besides, those chemicals are not harmful at all in those concentrations.
Good toothpaste, does what you need it to do as good as any other toothpaste out there. And when ordered using subscribe and save, it gets delivered at a really good price. Honestly it is such a good deal on subscribe and save that when we forget to check our supply and end up with more toothpaste than we need (which seems to happen occasionally), we usually just donate it to the local food bank.
The quality of this toothpaste is wonderful. We had no problems with packaging or with the actual product. My whole family liked it. The price is not as good as it could be though and I do not purchase on Amazon anymore.