- Paperback: 288 pages
- Publisher: HarperBusiness; 3 edition (Jan. 28 2014)
- Language: English
- ISBN-10: 0062292986
- ISBN-13: 978-0062353948
- Product Dimensions: 13.5 x 1.7 x 20.3 cm
- Shipping Weight: 181 g
- Average Customer Review: 55 customer reviews
- Amazon Bestsellers Rank: #2,523 in Books (See Top 100 in Books)
Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers Paperback – Jan 28 2014
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About the Author
Geoffrey A. Moore is the author of Escape Velocity, Inside the Tornado, Living on the Fault Line, and other groundbreaking books for high-tech innovators and entrepreneurs.
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Even tough I don't work in high tech marketing it will help me a lot to promote myself a s a Coach!
I see a lot of applications of this theory in real life which is amazing.
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