- You'll save an extra 5% on Books purchased from Amazon.ca, now through July 29th. No code necessary, discount applied at checkout. Here's how (restrictions apply)
Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers Paperback – Jan 28 2014
|New from||Used from|
Special Offers and Product Promotions
Frequently Bought Together
Customers Who Bought This Item Also Bought
No Kindle device required. Download one of the Free Kindle apps to start reading Kindle books on your smartphone, tablet, and computer.
Getting the download link through email is temporarily not available. Please check back later.
To get the free app, enter your mobile phone number.
About the Author
Geoffrey A. Moore is the author of Escape Velocity, Inside the Tornado, and Living on the Fault Line.
What Other Items Do Customers Buy After Viewing This Item?
Top Customer Reviews
The "chasm" to which Moore refers is a metaphor for this phenomenon: "the rapid acceleration in market development followed by a dramatic lull, occurring whenever a discontinuous innovation is introduced - [one that] drives all emerging high-tech enterprises to a point of crisis where they must leave the relative safety of their established early market and go out in search of a new home in the mainstream. These forces are inexorable - they will [begin italics] drive [end italics] the company. The key question is whether management can become aware of the changes in time to leverage the opportunities such awareness confers."
In other words, "The chasm is a drastic lull in market development that occurs after the visionary market is saturated and pragmatists will not buy into a discontinuous technology unless they can reference other pragmatists, thus the catch-22. Pragmatists dependent exclusively on references from others in their own industry and are highly support-oriented."
Many business plans are based on a traditional Technology Adoption Life Cycle, a smooth bell curve of high tech customers, progressing from Innovators, Early Adopters, Early Majority, Late Majority, and finally Laggards.Read more ›
Even tough I don't work in high tech marketing it will help me a lot to promote myself a s a Coach!
I see a lot of applications of this theory in real life which is amazing.
Anyone that develops a new product in any way needs to read this.
Most recent customer reviews
Look for similar items by category
- Books > Business & Investing > Management & Leadership > Management
- Books > Business & Investing > Marketing & Sales > Consumer Behaviour
- Books > Business & Investing > Marketing & Sales > Marketing
- Books > Business & Investing > Small Business & Entrepreneurship > New Business Enterprises
- Books > Professional & Technical > Business Management > Management & Leadership > Management
- Books > Professional & Technical > Business Management > Marketing & Sales > Consumer Behaviour
- Books > Professional & Technical > Business Management > Marketing & Sales > Marketing