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Crowdsourcing: Why the Power of the Crowd Is Driving the Future of Business Paperback – Sep 15 2009

4.6 out of 5 stars 2 customer reviews

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Strong Is the New Pretty

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Product details

  • Paperback: 336 pages
  • Publisher: Crown Business (Sept. 15 2009)
  • Language: English
  • ISBN-10: 0307396215
  • ISBN-13: 978-0307396211
  • Product Dimensions: 13.2 x 1.8 x 20.3 cm
  • Shipping Weight: 259 g
  • Average Customer Review: 4.6 out of 5 stars 2 customer reviews
  • Amazon Bestsellers Rank: #424,205 in Books (See Top 100 in Books)
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Product description

Review

"An informed and enthusiastic guide to the new collaborative creativity."
Times (London)

"A welcome and well-written corporate playbook for confusing times."
BusinessWeek

"An engaging mix of business, sociology, organizational theory, and technology writing and fits the mold of Malcolm Gladwell’s perennial bestseller, The Tipping Point."
Newsweek

“While small groups have often been the foundation of great performance—think SWAT teams and Skunk Works—Jeff Howe has made the compelling case for the power of far larger communities of interest. He shows in Crowdsourcing—with rich illustrations from Google and InnoCentive to Threadless and Wikipedia—that the right community with the right incentives can often invent, write, and run research and business initiatives more effectively and less expensively than traditional enterprise.”
—Michael Useem, professor of management and director of the Leadership Center at the Wharton School, University of Pennsylvania, and author of The Go Point: When It’s Time to Decide and The Leadership Moment

“Beyond the wisdom of crowds is the work of crowds, a powerful and transformative source of creativity and an economic engine that defies traditional rules. Jeff Howe’s guide to crowdsourcing—to use his perfect coinage—is insightful, fun, and indispensable to those who want to understand, or participate in, this amazing phenomenon.”
—Steven Levy, author of Hackers and The Perfect Thing

“Jeff Howe has captured a complex and vital change in the business landscape: in the next few years, your customers could become your collaborators, or your competitors. His ability to weave story and strategy together makes Crowdsourcing a readable and indispensable guide to this new world.”
—Clay Shirky, author of Here Comes Everybody


From the Hardcover edition.

About the Author

JEFF HOWE is a contributing editor at Wired magazine, where he covers the entertainment industry among other subjects. Before coming to Wired he was a senior editor at Inside.com and a writer at the Village Voice. In his fifteen years as a journalist, he has traveled around the world working on stories ranging from the impending water crisis in Central Asia to the implications of gene patenting. He has also written for U.S. News & World Report, Time magazine, the Washington Post, Mother Jones, and numerous other publications. He lives in Brooklyn with his wife and children.


From the Hardcover edition.


Customer reviews

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Top customer reviews

#1 HALL OF FAMETOP 1000 REVIEWER
October 22, 2008
Format: Hardcover
3 people found this helpful
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November 19, 2015
Format: Paperback

Most helpful customer reviews on Amazon.com

Amazon.com: 3.9 out of 5 stars 36 reviews
John Possumato
5.0 out of 5 starsExcellent Overall Treatise on the Influence and Power of Crowdsourcing
September 20, 2009 - Published on Amazon.com
Format: Hardcover|Verified Purchase
My wife won't let me pick a name.
4.0 out of 5 starsGreat book, although slightly outdated.
December 23, 2013 - Published on Amazon.com
Verified Purchase
One person found this helpful.
Jay P
3.0 out of 5 starsHowe's exuberance has some merit but is ultimately a little misguided
April 11, 2010 - Published on Amazon.com
Format: Paperback|Verified Purchase
4 people found this helpful.
Skelter
3.0 out of 5 starsCrowdsourcing
May 16, 2011 - Published on Amazon.com
Format: Paperback|Verified Purchase
R. Mandel
5.0 out of 5 starsI loved it
June 1, 2013 - Published on Amazon.com
Format: Hardcover|Verified Purchase
One person found this helpful.

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