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Ariel Hyatt

Crowdstart: The Ultimate Guide to a Powerful & Profitable Crowdfunding Campaign Paperback – Oct. 21 2016

by Ariel Hyatt (Author)

44 ratings

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Want to rock a crowdfunding campaign? You're in luck! The game changer that allowed author Ariel Hyatt to take her brand and business from $500K to $1 million per year was raising money specifically, a crowdfunding campaign which raised over $60,000. Ariel already had a successful and profitable business, but it was the extra cash that helped her put strategies into place and create products that made a massive impact. In CROWDSTART, Hyatt has culled everything she's learned about running a successful crowdfunding campaign and coaching others do the same. The book outlines includes killer strategies, sample emails, social media posts and a day by day action plan that takes you through your entire campaign. CROWDSTART really is the ultimate guide.

Print length

286 pages
Language

English
Publication date

Oct. 21 2016
Dimensions

15.24 x 1.65 x 22.86 cm
ISBN-10

098952101X
ISBN-13

978-0989521017
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Product description

About the Author

Ariel Hyatt has been a fierce entrepreneur for more than 20 years and runs Cyber PR, a dynamic social media & content strategy firm based in New York City. Her agency places clients on blogs & podcasts, establishes their brands, and advises on how to create online influence. She has spoken in 12 countries to over 100,000 creative entrepreneurs, and is the author of four books on social media, including "Cyber PR for Musicians" and "Music Success in 9 Weeks", which have both hit number one on Amazon. Her latest book is "Crowdstart: The Ultimate Guide to a Powerful and Profitable Crowdfunding Campaign".

Product details

Publisher ‏ : ‎ Hunter Cat Press (Oct. 21 2016)
Language ‏ : ‎ English
Paperback ‏ : ‎ 286 pages
ISBN-10 ‏ : ‎ 098952101X
ISBN-13 ‏ : ‎ 978-0989521017
Item weight ‏ : ‎ 417 g
Dimensions ‏ : ‎ 15.24 x 1.65 x 22.86 cm

Best Sellers Rank: #1,422,556 in Books (See Top 100 in Books)
- #373 in Financial Engineering

Customer Reviews:
44 ratings

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Ariel Hyatt

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Ariel Hyatt runs Cyber PR Music, an artist development, social media & content strategy firm. Her agency just celebrated 25 years in business and she and her all female team of women who get sh-t done run digital PR campaigns and advise on how to create online influence and release impactful projects. She has spoken in 12 countries to over 100,000 creative entrepreneurs and is the author of five bestselling books on social media, marketing, and crowdfunding including Cyber PR for Musicians, Music Success in 9 Weeks, and Crowdstart. Her newest Book The Ultimate Guide to Music Publicity comes out June 17, 2021.Ariel proudly serves on the board of Women In Music, Sweet Relief Musicians Fund and on the East Coast Board of The T.J. Martell Foundation. She is an obsessive world traveler, an enthusiastic foodie, a chocolate chip cookie baker, and a 1980s lunchbox collector. She is a born and raised New Yorker. She lives in NYC and Lee, MA with her husband, son and their gray tabby Hunter C. Thompson (the C. stands for cat).

Customer reviews

4.6 out of 5

44 global ratings

5 star		78%
4 star		11%
3 star		7%
2 star		4%
1 star 0% (0%)		0%

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Top review from Canada

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Amazon Customer

Excellent guide, especially for the social media side of crowdfunding

Reviewed in Canada 🇨🇦 on January 3, 2020

I have been reading several Crowdfunding books as I get ready to launch my own Kickstarter in 2020. Different books have their strengths, and Ariel Hyatt's Crowdstart is well worth reading, especially for the following:
- Detailed, step-by-step guide on how to use social media effectively and authentically to build and deepen bonds with the creator's community (not just sell something)
- Insight into and guidance about the psychological challenges of crowdfunding

This is an excellent book and well worth adding to your bookshelf.

Helpful

Top reviews from other countries

Benjamin Lee

Useful and engaging

Reviewed in the United Kingdom 🇬🇧 on March 15, 2017

Verified Purchase

Was really helpful tool in the build up to me launching. A nice reference. Well written with a nice balance of a personal yet Profesional tone. Happy I bought it!

Ali Julia

Okay - an idea of how much work is on your plate

Reviewed in the United States 🇺🇸 on February 16, 2019

Verified Purchase

The author teaches you how to use crowdsourcing to stir desire in potential buyers before the product or project exist. She starts with defining crowdfunding and on history of crowd sourcing which was somewhat curious but not useful in a practical way. The book improves when she goes on to details of day-by-day management of your crowd sourcing campaign.

There is a mention of Google Adwords, YouTube, Facebook, Pinterest. The information is pretty basic, but if you are not familiar with these platforms it is useful. The author includes templates for emails for various actions on the campaign and a calendar of what to do in days prior to to kick off.

The book has formatting issues, for example the section subjects appear in the tiny font (smaller than the regular sized text of the chapter).

Overall, the book gives you an idea of what do on various stages of the project and gives an idea of how much work is on your plate if you want to use crowdsourcing campaign.

Ali Julia review

One person found this helpful

Charles T Franklin

Decent book with a very detailed step-by-step timeline & expert insight for newbies scared of crowdfunding

Reviewed in the United States 🇺🇸 on February 4, 2017

Verified Purchase

Good: This book has A LOT of detailed information and insight on the general principles of crowd development using social media, maintaining a crowdfunding platform, and a step-by-step timeline for a 30-day campaign. If you want to launch a crowdfunding campaign, this book will tell you literally what emails to send, how many Tweets you should send per day, and what kind of content you should provide at key milestones

Needs work: The first issue is timing. The book throws a lot of "to-dos" at a prospective individual or business who wants to use crowdfunding. While the book mentions that you need a team, it doesn't provide a template for managing the time commitment within that team. In other words, some information on how the workflow process looks like in a potential crowdfunding might be helpful.

The second issue is more information on adaptability. The book does an incredibly great job of telling you what you should do, but it doesn't address any obstacles. I would be interested in reading stories about failed crowdfunding campaigns as well as those that looked like they would fail but didn't.

Overall, though, this is a great book that should help any newbie to the crowdfunding process overcome the first hurdle, taking the first step. Ariel Hyatt's confident expertise and really helpful information should be just the thing to ease any fears.

5 people found this helpful

Naomi A. Hattaway

A MUST read if you want your crowdfunding campaign to be a success!

Reviewed in the United States 🇺🇸 on October 28, 2016

Verified Purchase

Ariel takes the task of crowdfunding your dreams and not only walks the reader through the process, but explains the "why" behind the reasons crowdfunding can be successful. Not simply a workbook full of checklists, but a book that will empower you not only rock your crowdfunding campaign but more importantly, build a fan base, a tribe, a group of supporters that will impact you long after your campaign has ended.

I purchased the book halfway through my own crowdfunding campaign and was looking for help punting the campaign over the finish line (with about a month remaining). Crowd Start is full of literal and actionable steps to obtain real time results. By using the timeline, the chapter on "Assets" and utilizing Ariel's roadmap, I have been filled up with all of the knowledge I need to carry this campaign through to fruition and success!

Highly recommended reading whether you're just dreaming about a kickstarter, indie-go-go or other crowdfunding platform campaign or right in the thick of it.

4 people found this helpful

Charles E, Million

Don't think about doing a fundraising campaign without this book

Reviewed in the United States 🇺🇸 on November 19, 2016

Verified Purchase

A must read for anyone wanting to raise money, especially in the music business. How good is it? I just bought a second copy for my artist because I don't want to give her mine. This is a gold mine of information. Step by step examination of what it takes to be successful with a clear road map in organizing your own campaign. I have other books and articles on the same subject. This one is masterful.

One person found this helpful

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Crowdstart: The Ultimate Guide to a Powerful & Profitable Crowdfunding Campaign Paperback – Oct. 21 2016

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About the author

Ariel Hyatt

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