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Crowdstart: The Ultimate Guide to a Powerful & Profitable Crowdfunding Campaign Paperback – Oct. 21 2016
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- Print length286 pages
- LanguageEnglish
- Publication dateOct. 21 2016
- Dimensions15.24 x 1.65 x 22.86 cm
- ISBN-10098952101X
- ISBN-13978-0989521017
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Product description
About the Author
Product details
- Publisher : Hunter Cat Press (Oct. 21 2016)
- Language : English
- Paperback : 286 pages
- ISBN-10 : 098952101X
- ISBN-13 : 978-0989521017
- Item weight : 417 g
- Dimensions : 15.24 x 1.65 x 22.86 cm
- Best Sellers Rank: #1,422,556 in Books (See Top 100 in Books)
- #373 in Financial Engineering
- Customer Reviews:
About the author

Ariel Hyatt runs Cyber PR Music, an artist development, social media & content strategy firm. Her agency just celebrated 25 years in business and she and her all female team of women who get sh-t done run digital PR campaigns and advise on how to create online influence and release impactful projects. She has spoken in 12 countries to over 100,000 creative entrepreneurs and is the author of five bestselling books on social media, marketing, and crowdfunding including Cyber PR for Musicians, Music Success in 9 Weeks, and Crowdstart. Her newest Book The Ultimate Guide to Music Publicity comes out June 17, 2021.Ariel proudly serves on the board of Women In Music, Sweet Relief Musicians Fund and on the East Coast Board of The T.J. Martell Foundation. She is an obsessive world traveler, an enthusiastic foodie, a chocolate chip cookie baker, and a 1980s lunchbox collector. She is a born and raised New Yorker. She lives in NYC and Lee, MA with her husband, son and their gray tabby Hunter C. Thompson (the C. stands for cat).
Customer reviews
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Top reviews
Top review from Canada
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- Detailed, step-by-step guide on how to use social media effectively and authentically to build and deepen bonds with the creator's community (not just sell something)
- Insight into and guidance about the psychological challenges of crowdfunding
This is an excellent book and well worth adding to your bookshelf.
Top reviews from other countries


There is a mention of Google Adwords, YouTube, Facebook, Pinterest. The information is pretty basic, but if you are not familiar with these platforms it is useful. The author includes templates for emails for various actions on the campaign and a calendar of what to do in days prior to to kick off.
The book has formatting issues, for example the section subjects appear in the tiny font (smaller than the regular sized text of the chapter).
Overall, the book gives you an idea of what do on various stages of the project and gives an idea of how much work is on your plate if you want to use crowdsourcing campaign.
Ali Julia review

Needs work: The first issue is timing. The book throws a lot of "to-dos" at a prospective individual or business who wants to use crowdfunding. While the book mentions that you need a team, it doesn't provide a template for managing the time commitment within that team. In other words, some information on how the workflow process looks like in a potential crowdfunding might be helpful.
The second issue is more information on adaptability. The book does an incredibly great job of telling you what you should do, but it doesn't address any obstacles. I would be interested in reading stories about failed crowdfunding campaigns as well as those that looked like they would fail but didn't.
Overall, though, this is a great book that should help any newbie to the crowdfunding process overcome the first hurdle, taking the first step. Ariel Hyatt's confident expertise and really helpful information should be just the thing to ease any fears.

I purchased the book halfway through my own crowdfunding campaign and was looking for help punting the campaign over the finish line (with about a month remaining). Crowd Start is full of literal and actionable steps to obtain real time results. By using the timeline, the chapter on "Assets" and utilizing Ariel's roadmap, I have been filled up with all of the knowledge I need to carry this campaign through to fruition and success!
Highly recommended reading whether you're just dreaming about a kickstarter, indie-go-go or other crowdfunding platform campaign or right in the thick of it.
