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Ctrl Alt Delete: Reboot Your Business. Reboot Your Life. Your Future Depends on It. Hardcover – May 21 2013

4.8 out of 5 stars 10 customer reviews

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Product Details

  • Hardcover: 288 pages
  • Publisher: Business Plus (May 21 2013)
  • Language: English
  • ISBN-10: 1455523305
  • ISBN-13: 978-1455523306
  • Product Dimensions: 15.9 x 2.9 x 23.8 cm
  • Shipping Weight: 476 g
  • Average Customer Review: 4.8 out of 5 stars 10 customer reviews
  • Amazon Bestsellers Rank: #37,146 in Books (See Top 100 in Books)
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Product Description


"In CTRL ALT Delete, Mitch Joel surveys the ways technology has transformed how brands and businesses create, connect, and adapt to a shifting new landscape. This book -- and especially the five new movements he identifies that are forcing brands to reboot -- is an indispensable read for a time when so much is in transition."

-- Arianna Huffington, President and Editor-in-Chief of the Huffington Post Media Group

"In CTRL ALT DELETE, Mitch Joel describes how you must learn to adapt, to learn, and to stay ahead of the curve online. This book will help prepare you for the future... now!"

-- Tony Hsieh, NY Times Bestselling author of "Delivering Happiness" and CEO of Zappos.com, Inc.

"Writing with his signature blend of warmth and intelligence, in CTRL ALT Delete Mitch Joel delivers a crucial blueprint for running your business -- with humane intention and razor-sharp results."

- Susan Cain, author of QUIET: The Power of Introverts in a World That Can't Stop Talking.

"Too many brands, in their frantic effort to fashion a new business strategy, fail to build meaningful relationships with the customers they serve. Even fewer understand the new business landscape as it is (not as it once was). They need to listen to Mitch Joel. CTRL ALT DELETE is a wise and practical road map that can help you navigate today's challenging economic, social, physical and digital landscape."

-- Daniel H. Pink, author of TO SELL IS HUMAN and DRIVE

The way we work and do business is changing faster than most of us understand or can comprehend. Fortunately Mitch Joel has given us CTRL ALT Delete, a wonderful book full of his invaluable insight to help us navigate, adapt and survive these fundamental changes.

-- Dan Ariely, James B. Duke Professor of Psychology and Behavioral Economics at Duke University, and author of Predictably Irrational

"In Control Alt Delete, Mitch Joel shows us that in times of great uncertainty -- like ours -- flexibility, creativity, authenticity, and kindness are the keys to developing great businesses - and ourselves. His book is a wonderful guide through the new terrain."

-- Julie Burstein, author of Spark: How Creativity Works

"In a world filled with broken promises, Mitch Joel is the real deal. He lives the work he talks about, and he does it with generosity and insight."

Seth Godin
Bestselling author
The Icarus Deception

About the Author

Mitch Joel is President of Twist Image, an award-winning Digital Marketing and Communications company.

Marketing Magazine dubbed him the "Rock Star of Digital Marketing" and called him, "one of North America's leading digital visionaries." In 2006 he was named one of the most influential authorities on Blog Marketing in the world. In 2008, Mitch was named Canada's Most Influential Male in Social Media, one of the top 100 online marketers in the world, and was awarded the highly prestigious Canada's Top 40 Under 40. Most recently, Mitch was named one of iMedia's 25 Internet Marketing Leaders and Innovators in the world.

His newspaper business column, New Business - Six Pixels of Separation, runs bi-monthly in both The Montreal Gazette and Vancouver Sun and he also has a regular column, Media Hacker, on The Huffington Post. His first book, Six Pixels of Separation, named after his successful blog and podcast is a business and marketing bestseller.

Customer Reviews

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Top Customer Reviews

Format: Hardcover Verified Purchase
First, I'll come clean. I've been a huge fan of Mitch Joel's for a long time, an avid reader of his blog, listener of his podcast, and lover of his previous book, Six Pixels of Separation - the first book I ever read on digital marketing and the reason I became so wrapped up in this world in the first place.

I have been looking forward to this book for a long time. CTRL ALT DELETE is exactly what it says it is - a re-boot of your business and your life that will help you to navigate this digital purgatory we are all in. It is a roadmap to success, and your mission, should you choose to accept it, is to dive in and really understand this new world of marketing and communications and what it means to you as a business owner and as a human being.

Divided into two sections, the first will give you insights into what all of this really means for business - and provide you with some really concrete advice on how to make the right decisions, work well with the tools, and focus on the most important things, like relationships. If you are in business of any sort, in any industry, you will take something away from this section.

The second section delves into the more personal side of online communication. We do indeed live in a very different world now than we did even 10 years ago (heck, even 5 years ago!), and things are still evolving at a rapid rate. The dust has yet to settle, and if you're feeling paralyzed by all of the options available for connecting and sharing with others, this section will set you on a path to success.

What I love about Mitch's writings is that I always feel smarter after I've read them. This book gave me a tonne of new ideas to think about and I highly recommend you pick up a copy for yourself, another for your boss, and a few more for your friends.
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Format: Hardcover Verified Purchase
In the revolutionary 1999 movie, The Matrix, a character by the name of Morpheus gives the protagonist Neo a choice of either waking up and seeing the truth of the world around him, or remaining asleep and accepting what is. He tells Neo, "This is your last chance. After this there is no turning back. You take the blue pill, the story ends. You wake up in your bed and believe whatever you want to believe. You take the red pill, you stay in Wonderland and I show you how deep the rabbit hole goes. Remember all I am offering is the truth, nothing more." When you pick up Ctrl Alt Delete by Mitch Joel, you are taking the `Red Pill' so be ready to have your eyes opened and allow Mitch to take you deep down the rabbit hole. It truly is a rush.

When I heard this book was coming out, I pre-ordered it right away and had the opporutnity to read an early copy. Mitch is the marketing and advertising thought leader I go to when I want to learn. His previous book, Six Pixels of Separation, was one of the best business books I have ever read so I have been eagerly awaiting his second work of art and he certainly does not disappoint. In his new book Mitch sets the stage off the bat by stating that we are currently in a state of business `purgatory' - a place where we are still trying to figure things out. Technology has turned things upside down and created chaos. Mitch states that during this state of purgatory, "...many businesses will die and many jobs will disappear, but in the same breath, many businesses will thrive, many new businesses will be created, and many new jobs will be invented."

The first half of the book is called `Reboot: Business' that talks about the change that brands need to make in order to survive in this new world.
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Format: Kindle Edition Verified Purchase
I am going to forgo any details on Ctrl-Alt-Delete as the others who posted before me (on Amazon.com) have completed that task more than well.

I will offer three observations, examples of the author's bona fides. Two are strictly personal ones and you can take them with the grain of salt they are due. The third one, a market one, speaks volumes as to why you should purchase this book.

1) There are only a small handful of prescients (my word not theirs) that I chose to follow: Clay Shirky, Seth Godin, and Mitch Joel top of that list.

2) When Mitch Joel is one of a group of guests on my favourite podcast, Bob Knorp's "The Beancast" (Knorp only invites bright individuals) he soars. His thoughts are very often the most insightful of that week's podcast group.

3) The list of those who allow themselves be interviewed on Mitch's own podcast is a veritable who's who of New Media thought leaders.

In finishing, let me call Ctrl Alt Delete a true "put it down and think book" I did so early and often and I hope you do so as well.
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Format: Hardcover
Business “as usual” exists no more. As business owners, executives and upcoming professionals look to make sense of the current environment, Mitch Joel‘s latest book could not come at a better time. Ctrl Alt Delete reviews the essential aspects of what businesses must focus on to succeed and excel through this transitional time which he labels “purgatory”.

Mitch provides a valuable introspective that will benefit anyone, but perhaps the audience who will benefit most are those CEO’s and business leaders who are struggling with reservations about online investment, or those who do not “get it” at all.

This is not a book about social media, Facebook and Twitter. It’s about real business concerns. The stuff in the trenches, the stuff that produces profit and dollars.

At a time where the next steps seem unclear to many, this book puts forth compelling examples and clarifies concepts as to why focus must shift for business' to survive.

This book focused on the essential mindset shifts required for business leaders to succeed in our evolving “business-scape”.

This is not a book about marketing, this is a book about adapting and understanding what it takes to serve the modern consumer. It is well suited to entrepreneurs, professionals, business owners and anyone looking to strengthen their business to respond to the needs of consumers in this ultra connected time.

Everyone wants to know what the next big thing will be. When it comes to marketing, Mitch discusses the need for businesses to embrace a “kind” culture and focus energy on looking for ways to enhance their consumers lives through their marketing efforts: give them something they need. A key concept that he presents as Utilitarian Marketing.
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