- Hardcover: 288 pages
- Publisher: Business Plus (May 21 2013)
- Language: English
- ISBN-10: 1455523305
- ISBN-13: 978-1455523306
- Product Dimensions: 15.9 x 2.9 x 23.8 cm
- Shipping Weight: 476 g
- Average Customer Review: 10 customer reviews
- Amazon Bestsellers Rank: #130,488 in Books (See Top 100 in Books)
Ctrl Alt Delete: Reboot Your Business. Reboot Your Life. Your Future Depends on It. Hardcover – May 21 2013
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"In CTRL ALT Delete, Mitch Joel surveys the ways technology has transformed how brands and businesses create, connect, and adapt to a shifting new landscape. This book -- and especially the five new movements he identifies that are forcing brands to reboot -- is an indispensable read for a time when so much is in transition."
-- Arianna Huffington, President and Editor-in-Chief of the Huffington Post Media Group
"In CTRL ALT DELETE, Mitch Joel describes how you must learn to adapt, to learn, and to stay ahead of the curve online. This book will help prepare you for the future... now!"
-- Tony Hsieh, NY Times Bestselling author of "Delivering Happiness" and CEO of Zappos.com, Inc.
"Writing with his signature blend of warmth and intelligence, in CTRL ALT Delete Mitch Joel delivers a crucial blueprint for running your business -- with humane intention and razor-sharp results."
- Susan Cain, author of QUIET: The Power of Introverts in a World That Can't Stop Talking.
"Too many brands, in their frantic effort to fashion a new business strategy, fail to build meaningful relationships with the customers they serve. Even fewer understand the new business landscape as it is (not as it once was). They need to listen to Mitch Joel. CTRL ALT DELETE is a wise and practical road map that can help you navigate today's challenging economic, social, physical and digital landscape."
-- Daniel H. Pink, author of TO SELL IS HUMAN and DRIVE
The way we work and do business is changing faster than most of us understand or can comprehend. Fortunately Mitch Joel has given us CTRL ALT Delete, a wonderful book full of his invaluable insight to help us navigate, adapt and survive these fundamental changes.
-- Dan Ariely, James B. Duke Professor of Psychology and Behavioral Economics at Duke University, and author of Predictably Irrational
"In Control Alt Delete, Mitch Joel shows us that in times of great uncertainty -- like ours -- flexibility, creativity, authenticity, and kindness are the keys to developing great businesses - and ourselves. His book is a wonderful guide through the new terrain."
-- Julie Burstein, author of Spark: How Creativity Works
"In a world filled with broken promises, Mitch Joel is the real deal. He lives the work he talks about, and he does it with generosity and insight."
The Icarus Deception
About the Author
Mitch Joel is President of Twist Image, an award-winning Digital Marketing and Communications company.
Marketing Magazine dubbed him the "Rock Star of Digital Marketing" and called him, "one of North America's leading digital visionaries." In 2006 he was named one of the most influential authorities on Blog Marketing in the world. In 2008, Mitch was named Canada's Most Influential Male in Social Media, one of the top 100 online marketers in the world, and was awarded the highly prestigious Canada's Top 40 Under 40. Most recently, Mitch was named one of iMedia's 25 Internet Marketing Leaders and Innovators in the world.
His newspaper business column, New Business - Six Pixels of Separation, runs bi-monthly in both The Montreal Gazette and Vancouver Sun and he also has a regular column, Media Hacker, on The Huffington Post. His first book, Six Pixels of Separation, named after his successful blog and podcast is a business and marketing bestseller.
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I will offer three observations, examples of the author's bona fides. Two are strictly personal ones and you can take them with the grain of salt they are due. The third one, a market one, speaks volumes as to why you should purchase this book.
1) There are only a small handful of prescients (my word not theirs) that I chose to follow: Clay Shirky, Seth Godin, and Mitch Joel top of that list.
2) When Mitch Joel is one of a group of guests on my favourite podcast, Bob Knorp's "The Beancast" (Knorp only invites bright individuals) he soars. His thoughts are very often the most insightful of that week's podcast group.
3) The list of those who allow themselves be interviewed on Mitch's own podcast is a veritable who's who of New Media thought leaders.
In finishing, let me call Ctrl Alt Delete a true "put it down and think book" I did so early and often and I hope you do so as well.
I have been looking forward to this book for a long time. CTRL ALT DELETE is exactly what it says it is - a re-boot of your business and your life that will help you to navigate this digital purgatory we are all in. It is a roadmap to success, and your mission, should you choose to accept it, is to dive in and really understand this new world of marketing and communications and what it means to you as a business owner and as a human being.
Divided into two sections, the first will give you insights into what all of this really means for business - and provide you with some really concrete advice on how to make the right decisions, work well with the tools, and focus on the most important things, like relationships. If you are in business of any sort, in any industry, you will take something away from this section.
The second section delves into the more personal side of online communication. We do indeed live in a very different world now than we did even 10 years ago (heck, even 5 years ago!), and things are still evolving at a rapid rate. The dust has yet to settle, and if you're feeling paralyzed by all of the options available for connecting and sharing with others, this section will set you on a path to success.
What I love about Mitch's writings is that I always feel smarter after I've read them. This book gave me a tonne of new ideas to think about and I highly recommend you pick up a copy for yourself, another for your boss, and a few more for your friends.
When I heard this book was coming out, I pre-ordered it right away and had the opporutnity to read an early copy. Mitch is the marketing and advertising thought leader I go to when I want to learn. His previous book, Six Pixels of Separation, was one of the best business books I have ever read so I have been eagerly awaiting his second work of art and he certainly does not disappoint. In his new book Mitch sets the stage off the bat by stating that we are currently in a state of business `purgatory' - a place where we are still trying to figure things out. Technology has turned things upside down and created chaos. Mitch states that during this state of purgatory, "...many businesses will die and many jobs will disappear, but in the same breath, many businesses will thrive, many new businesses will be created, and many new jobs will be invented."
The first half of the book is called `Reboot: Business' that talks about the change that brands need to make in order to survive in this new world. In this section you get introduced to terms such as `Utilitarianism marketing', one screen, passive and active media, and 'having sex with data', to name just a few. You certainly get a peak at the future of marketing through the eyes of Mitch Joel and it is enlightening.
The second half of the book is called `Reboot: You' and Mitch makes the strong case that in order for You to survive in this ever changing new work place, You have to change. A new skill set, new mindset and new attitude is required. In this section you get introduced to terms such as digital first posture, squiggle, and Generation Flux, to name just a few. Mitch inspires you as he tells his career journey and you can't help but become a `raving fan' after reading about it. Throughout the book Mitch gives some amazing case examples and introduces you to other thought leaders and books that you begin writing them all down to put them on your reading list. While reading this book I caught myself downloading apps Mitch mentions and looking up products, articles and videos he refers to. Nike needs to pay him royalties because I got a Nike Fuel band after reading about it in Ctrl Alt Delete.
Please do yourself a favour and open your eyes by reading this book. Take the ` Red Pill' like Neo did and enter the Matrix, or as Mitch puts it, Purgatory.
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